Meggle Hrvatska D.o.o.

What Meggle Hrvatska D.o.o. does

MEGGLE Hrvatska d.o.o. is a Croatian private limited liability company (d.o.o.) operating as the Croatian subsidiary of the German MEGGLE Group GmbH. Founded in Croatia in 1996 and headquartered in Zagreb since the end of 2020, the company manufactures, markets, and distributes a broad dairy and adjacent-food portfolio including butter, fresh and aged cheeses, cream, UHT milk (2.5% and 0.9% fat variants), liquid yoghurt, spreads, processed cheeses, antipasti, pre-baked baguettes and focaccia, dairy beverages (chocolate milk, iced coffee), and specialty lines for lactose-free and vegan consumers. Core technical capabilities center on ultra-high temperature (UHT) processing for ambient-stable milk packaged in SIG-format containers with screw caps, alongside conventional dairy processing and a recently added plant-based sub-brand (Alpinesse Vegan, V-Label certified bakery products).

The business model is consumer-packaged-goods distribution: revenue is generated through wholesale and retail sale of branded dairy and bakery products to Croatian grocery channels, with secondary exposure to hotels, restaurants, and catering (HoReCa). Pricing is set at the retail level and is not publicly disclosed. The go-to-market is traditional retail sell-in supported by a multi-channel consumer marketing stack: a trilingual website (Croatian, English, Slovenian), the Gourmeggle recipe platform, YouTube, Facebook, TV commercials, and trade activations. End customers are diffuse Croatian households with habitual dairy purchase behavior; no enterprise contracts or named retail accounts are disclosed.

In late 2020, the company sold its Osijek production plant and relocated headquarters to Zagreb, reshaping the legal entity into a sales, marketing, and distribution role within the group. The company is led by Marjan Vučak as President of the Management Board and employs approximately 30 people, of whom about 40% hold university degrees and 48% are women. Brand credibility is anchored by the parent group's 1889 Bavarian heritage and reinforced by nine DLG (Deutsche Landwirtschafts-Gesellschaft) Gold Medals and a 30th DLG long-lasting product quality prize awarded in March 2021.

Name

Meggle Hrvatska D.o.o.

Legal name

MEGGLE Hrvatska d.o.o.

Website

https://meggle.hr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MEGGLE Hrvatska d.o.o. is the Croatian subsidiary of German MEGGLE Group, manufacturing, marketing, and distributing butter, cheese, cream, UHT milk, yoghurt, spreads, antipasti, baked baguettes, and vegan and lactose-free specialty lines to Croatian household consumers and foodservice customers through retail channels.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Bakeries and Tortilla Manufacturing (3118)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Dairy products
• Lactose-free milk
• Vegan spreads
• Frozen baguettes
• Processed cheese

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Dairy Product Sales: MEGGLE Hrvatska generates revenue through manufacturing and selling dairy products including butter, cream, cheese, yogurt, milk, and baked goods to Croatian consumers via retail distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MEGGLE Hrvatska manufactures and markets a portfolio of branded dairy products — butter, cheese, yoghurt, UHT milk, cream, spreads, and frozen/pre-baked baguettes — for the Croatian retail market. The portfolio includes specialty Lactofree and Vegan sub-lines for dietary-restricted consumers. After divesting its Osijek production plant in late 2020, the company operates from Zagreb as a sales, marketing, and distribution entity for MEGGLE Group products in Croatia.

Product overview

MEGGLE Hrvatska D.o.o. is a Croatian dairy company and one of the most important dairy brands in Croatia, operating since 1996 as part of the MEGGLE Group. The company offers a diverse portfolio of dairy products organized into two main sub-brands: MEGGLE Lactofree (lactose-free products including milk, cooking cream) and MEGGLE Vegan (plant-based alternatives including Alpinesse Vegan spread, Mediterranean Bread, Garlic Bread). Core products span across butter (Premium Butter, Feine Butter), fresh cheeses (Fresh Cheese, Fresh Cheese with Cream, Posni Sir), yoghurts (Liquid Yoghurt in multiple sizes), UHT milk (2.5%, 0.9% variants), cooking creams, whipping cream, spreads (Kajmak, Bel Ami processed cheeses), bakery products (baguettes, focaccia, rustic baguette), antipasti (stuffed peppers and olives), and dairy-based beverages (chocolate milk, iced coffees). The product portfolio is distributed through retail channels across Croatia, with production previously based in Osijek before relocation to Zagreb headquarters at end of 2020.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dukat: Croatian dairy market leader offering butter, cheese, yogurt, milk, and spreads under household brands. Direct competitor to MEGGLE Croatia in the same retail channels and product categories.
• Vindija: Major Croatian dairy and food producer with broad dairy portfolio including fresh milk, cheese, yogurt, and processed products. Competes head-to-head with MEGGLE across the Croatian dairy shelf.
• Bel Group: International processed-cheese specialist (Laughing Cow, Babybel, processed slices). Directly comparable to MEGGLE's Bel Ami processed cheese range.
• Sirela: Croatian dairy company (part of Vindija group) specializing in cheeses and dairy products. Overlaps with MEGGLE's fresh cheese and processed cheese (Bel Ami) lines.
• Müller: German dairy private-label and branded player with comparable product breadth across dairy and lactose-free lines. Highly comparable product architecture to MEGGLE's portfolio.

Broad incumbents

• FrieslandCampina: Dutch dairy multinational with extensive branded dairy portfolio across Europe. Operates in adjacent geographies and competes for similar premium dairy positioning.
• Lactalis: Global dairy leader and owner of Croatian market leader Dukat. Competes broadly with MEGGLE in the same Croatian retail environment via its subsidiary.
• MEGGLE Group GmbH: Parent company of MEGGLE Hrvatska; German dairy group founded 1889 with multi-country operations in butter, cheese, whey, and pharmaceutical lactose. Operates more broadly than the Croatian subsidiary.
• Arla Foods: International dairy cooperative with broad butter, cheese, and milk portfolio under brands like Lurpak and Arla. Competes in the same premium-dairy space across Europe.
• Emmi Group: Swiss dairy processor with diversified cheese, dairy, and plant-based portfolio. Comparable as a mid-sized European dairy group with multi-category exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• Facebookfacebook.com/MeggleHrvatska
• LinkedInlinkedin.com/company/meggle-hrvatska-d-o-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meggle Hrvatska D.o.o.