National Garden Services, Llc

What National Garden Services, Llc does

National Garden Services, LLC is a privately held, Ohio-based B2B professional services company that provides outsourced outdoor floral and live-goods merchandising exclusively to Kroger and its subsidiary banners (City Market, Dillons, Fry's, Jay-C, King Soopers, Pay Less, QFC, and Smith's). Founded in 2019 and headquartered in Sandusky, OH, the company began as a regional seasonal-merchandising operator and converted its early-2020 partnership with Kroger into a nationwide exclusive contract covering more than 1,500 store locations.

The company's core service is end-to-end live-goods merchandising at the store level: receiving product from growers, merchandising it onto outdoor displays, providing ongoing plant care and watering, setting up and tearing down seasonal displays, supporting customer-facing marketing, and assisting shoppers at the point of sale. Operations are organized through at least twelve named regional division managers covering Ohio, Michigan, Georgia, Texas, Arizona, Washington, Colorado, Kentucky, Kansas, Nevada, and adjacent markets. The company hires full-time, part-time, and seasonal merchandisers nationwide and provides on-the-job training.

National Garden Services operates a professional-services revenue model under negotiated enterprise contracts with Kroger; specific pricing is not publicly disclosed. The company has no disclosed funding rounds, no parent company, no patents or trademarks, no public-company ambitions, and no proprietary technology platforms. The leadership team is led by President Jeff Biro, with VPs of Client Services (Kevin McCauley) and Merchandising (Julie Nelson), supported by directors of Merchandising, Operations, and Program Management. Customer concentration is effectively total — Kroger is the sole disclosed enterprise customer — making the relationship both the company's primary asset and its primary risk.

Name

National Garden Services, Llc

Legal name

National Garden Service, LLC

Website

https://nationalgardenservice.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

National Garden Services is a privately held Ohio-based B2B merchandising services firm that exclusively provides outdoor floral and live-goods merchandising, maintenance, and seasonal display support for Kroger's 1,500+ store locations nationwide.

Ownership category

akta.pro rank

Product category

Retail Floral Merchandising Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Outdoor floral merchandising
• Live goods merchandising
• Retail merchandising services
• Plant care services
• Grocery floral services

Headquarters

HQ city

Sandusky

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Revenue model

1. Floral Merchandising Services: National Garden Service generates revenue by providing exclusive outdoor floral merchandising services for Kroger stores nationwide. Services include product merchandising, ongoing care and maintenance, display setup and removal, marketing support, and watering assistance. Revenue is derived from service contracts with Kroger and potentially hourly/location-based fees for merchandising operations across 1,500+ store locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

National Garden Service provides outdoor floral merchandising services for Kroger retail stores nationwide. The company handles the full merchandising lifecycle including initial product delivery, merchandising, ongoing plant care and maintenance, seasonal display setup and removal, marketing to appeal to customers, and watering assistance. It operates as the exclusive provider of these services for over 1,500 Kroger and Kroger subsidiary locations across the United States.

Product overview

National Garden Services provides a single, unified service offering: outdoor floral merchandising services for Kroger and its subsidiary retail chains. The company bridges the gap between growers and retail stores, handling the complete merchandising lifecycle from initial delivery through the customer's shopping cart. Services include merchandising product, ongoing plant care and maintenance, display setup and removal, marketing to appeal to customers, and watering assistance. The company operates as the exclusive provider of outdoor floral merchandising services for Kroger nationwide, servicing over 1,500 Kroger and subsidiary locations (including Dillons, Fry's, Jay-C, King Soopers, Pay Less, QFC, and Smith's).

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Floral Merchandising Services Full-service live goods merchandising for outdoor floral products at Kroger retail locations nationwide, including product merchandising, ongoing plant care and maintenance, seasonal display setup and removal, customer-focused marketing, and watering assistance. Service is provided exclusively to Kroger and its subsidiary brands (City Market, Dillons, Fry's, Jay-C, King Soopers, Pay Less, QFC, Smith's).

Quantifiable outcome

• Services over 1,500 Kroger locations nationwide
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Krogerflagship/coreStrategic or Co-development Partner · 1 January 2020National Garden Service partnered with Kroger in early 2020 and has grown to become the exclusive provider of outdoor floral merchandising services for all Kroger locations nationwide. The partnership has expanded from regional operations to over 1,500 store locations. The company works hand-in-hand with Kroger to bridge the gap between growers and stores, driving sales and customer satisfaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Acosta Sales & Marketing: Acosta is a leading sales and marketing agency providing retail services including merchandising, category management, and in-store execution for CPG brands and retailers. Comparable to NGS as a B2B retail services provider with enterprise retailer relationships, though far broader in scope and scale.
• BrightView Holdings: BrightView is the largest US commercial landscaping services company, providing grounds maintenance, seasonal color installations, and horticultural services to commercial properties. Comparable to NGS in the seasonal color/planting services domain, though at much larger scale and with broad commercial landscape focus.
• Advantage Solutions: Advantage Solutions is a large provider of outsourced sales, marketing, and merchandising services to consumer goods companies and retailers. Comparable to NGS as an enterprise-scale B2B retail merchandising services business, though serving a much broader customer and category base.
• SPAR Group: SPAR Group is a major US retail merchandising and inventory services provider serving large grocery and big-box retailers. It is comparable to National Garden Service as a B2B field merchandising services company, though it operates across much broader categories and customer base rather than specializing in live goods.
• WIS International: WIS International provides retail inventory counting, merchandising, and supply chain services to large retailers. Comparable to NGS as a B2B field services company deploying labor to thousands of retail locations under enterprise contracts, though focused on inventory rather than live goods.
• CROSSMARK: CROSSMARK provides retail marketing, merchandising, and sales services to manufacturers and retailers nationwide. Comparable to NGS as a field merchandising services provider serving major retail chains, with broader service categories and multiple enterprise customers.
• ValleyCrest / Davey Tree Expert Company: Davey Tree is a major US provider of tree care, landscape maintenance, and horticultural services for commercial and residential clients. Comparable to NGS in plant care, installation, and horticultural services delivery, though serving a far broader customer base.

Direct peers

• Retail Merchandising Services (RMS): RMS is a specialized retail merchandising services provider for grocery, dollar, and mass retail channels. Comparable to NGS as a dedicated field merchandising services business executing in-store programs at scale for major grocery retailers.
• Action Holding Company: Action is a B2B merchandising, in-store marketing, and retail services firm with deep grocery channel experience. Comparable to NGS as an outsourced field services partner for large grocery retailers executing in-store merchandising programs.
• Atlantic Plant Care: Atlantic Plant Care provides interior and exterior plant maintenance, live goods merchandising, and horticultural services to commercial properties and retailers. Closely comparable to NGS in the specialized live goods merchandising niche, though typically focused on interior plantscaping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/national-garden-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Garden Services, Llc