Montagne Verte

What Montagne Verte does

Montagne Verte (Association Montagne Verte) is a French nonprofit association (association à but non lucratif, founded 2019) headquartered in Morzine, Haute-Savoie, in the French Alps. The organization's stated mission is to act as a pioneer of a circular and low-carbon Alpine economy by connecting residents, local businesses, tourists, and institutions across the Haut Chablais / Portes du Soleil region (Morzine, Les Gets, Avoriaz). It serves three primary constituencies: tourists traveling to Alpine resorts, local residents concerned with environmental protection, and local hospitality and tourism SMBs operating in the valley.

Name

Montagne Verte

Legal name

Association Montagne Verte

Website

https://montagneverte.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Montagne Verte is a volunteer-led French nonprofit association based in Morzine that operates the AlpinExpress Pass discount program for train travelers and runs circular-economy projects (bike repair, secondhand shop, sewing group) across the Haut Chablais Alpine valley.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit and Community Sustainability Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Low-carbon tourism
• Sustainable mountain living
• Circular economy initiatives
• Community environmental projects
• Train travel incentives

Headquarters

HQ city

Morzine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees: Individual and business membership fees provide ongoing support. Individual members gain voting rights at General Assembly; business members commit to environmental practices via the Pacte.
2. Individual donations: One-time or monthly donations from individuals. Montagne Verte is recognized as an organisme d'interet general (public benefit organization), enabling 66% tax reduction for French donors.
3. Business donations: Corporate donations from business members and supporters. Tax-deductible at 60% for companies under French law.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Montagne Verte is a nonprofit association that promotes low-carbon mountain living through the AlpinExpress Pass discount program for train travelers (with 80+ local business partners offering savings on accommodation, ski passes, rentals, activities, dining, and transfers), AlpinExpress Train Travel Guides covering rail routes and station crossings, and community environmental projects including a second-hand shop (Friperie), a bike repair initiative (BioCyclette), a sewing/upcycling group, a green business directory (Pages Vertes), sustainability guides (Eco Guide), a cycling community (MV Collective), and an eco-housing exhibition. The association is funded by individual and business memberships and donations.

Product overview

Montagne Verte is a nonprofit association funded by its community, serving as a pioneer of circular and low-carbon Alpine economy. Its core product is the AlpinExpress Pass system, which provides exclusive discounts for train travelers to mountain resorts (Morzine, Avoriaz, Les Gets), combined with comprehensive AlpinExpress Train Travel Guides and Booking Resources that make rail travel to the Alps accessible. The AlpinExpress system integrates discount partnerships with over 40 local businesses (accommodations, ski rentals, activities, restaurants, transport) and supports travelers through station navigation guides for Paris, Lyon, Geneva, Bellegarde, and other transfer hubs. Beyond the AlpinExpress initiative, Montagne Verte operates a portfolio of environmental projects including BioCyclette (bike repair), a Friperie (second-hand clothing shop), a Sewing Group (textile repair), Pages Vertes (eco-business directory), Eco Guide (sustainability tips), MV Collective (cycling community), and Eco Housing Fair. The organization is supported by membership programs, donations, and volunteer contributions.

Differentiator

Problem solved

Functional benefit

Brands

• AlpinExpress Pass: A discount pass offering exclusive deals for travelers arriving by train to mountain resorts including Morzine, Les Gets, and Avoriaz. The pass provides discounts on accommodation, ski passes, equipment rental, activities, food, and transport from partnering local businesses.
• BioCyclette
• Friperie Associative
• Groupe de Couture
• Pages Vertes
• Eco Guide
• MV Collective
• Expo sur le logement écologique

Products and services

• AlpinExpress Pass A discount pass providing exclusive savings for train travelers to mountain resorts (Morzine, Avoriaz, Les Gets), incentivizing low-carbon travel over flying. Users book train tickets, submit proof, and receive a PDF certificate for discounts on accommodation, ski passes, rentals, and activities from 80+ partner businesses.
• AlpinExpress Train Travel Guides Online guides providing step-by-step instructions for taking trains to Alpine resorts, including station navigation (Paris, Lyon, Geneva, Bellegarde), transfer connections, and practical tips for crossing major stations en route to mountain destinations.
• BioCyclette A community bike repair and maintenance project promoting cycling as sustainable transportation in the Alpine region.
• Friperie Associative (Second-Hand Shop) A secondhand clothing boutique operating at 162 Rue du Bourg, Morzine, offering reused garments and textiles, reducing waste from clothing production and extending item lifecycles.
• Groupe de Couture (Sewing Group) A community sewing collective that teaches clothing repair, upcycling, and sewing skills to reduce textile waste.
• Pages Vertes (Green Pages) A curated database of eco-friendly local businesses and sustainable solutions for residents and visitors in the Alpine region.
• Eco Guide Green tips and practical advice on reducing environmental impact across various topics including travel, consumption, and daily living.
• MV Collective A cycling community (gravel, road, and MTB riders) raising climate change awareness and supporting Montagne Verte, offering a collective jersey that includes annual association membership.
• Expo sur le Logement Écologique (Eco Housing Fair) An exhibition and educational resource focused on sustainable and ecological housing solutions.
• Membership Program Individual and business membership programs providing voting rights at General Assemblies, access to resources and the Pacte program, and opportunities to support sustainable mountain development.
• Donation Program One-time and monthly donation options, with tax deduction benefits (66% for individuals, 60% for businesses) under French public-interest organization status.
• Volunteer Program Opportunities for volunteers to contribute to the association through roles including friperie assistance, translation (FR/EN), social media management, blog writing, carpentry, and photography/videography.

Quantifiable outcome

• Travel accounts for almost 60% of the carbon emissions of an average ski holiday
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Fondation PetzlminorOthersFoundation providing support for the AlpinExpress train travel guide resources. Their logo appears alongside other institutional partners on the AlpinExpress Guides pages.
• Fondation SNLminorOthersFoundation supporting sustainable mountain initiatives. Logo appears on AlpinExpress Guides pages alongside other institutional partners.
• Association AgreeeminorOthersApproved association receiving institutional support for sustainable mountain projects. Their logo appears on AlpinExpress Guides pages.
• POWMobilitycoreTechnology or IntegrationBooking platform recommended for booking combined train and transfer journeys to Alpine resorts. Allows users to book transport from their town to resort in one place and compare carbon impact of different options.
• SnowCarboncoreStrategic or Co-development PartnerTrain travel expert providing journey planning resources and recommended travel agent referrals (Railtrail, Trainseurope). Created the Rail-Ski map showing UK to French Alps train routes.
• AlpinExpress Pass Partner Businesses (80+)coreChannel Partner/ Reseller/ DistributorOver 80 local businesses offering discounts to train travelers. Includes accommodations (45 Degrees North, AliKats, Croc Blanc, Hotel Les Lans, etc.), ski rentals (Doorstep Skis, Ski Mobile), activities (Alpine Tutorials, Billski), dining (Bec Jaune Brewery, La Folie Douce), and transfers (Getaway Vans, Powder Cab).
• RailtrailminorChannel Partner/ Reseller/ DistributorUK travel agent with 40+ years experience booking train journeys to the Alps. Recommended by Montagne Verte for complex multi-train bookings. Charges 20 GBP per traveler.
• TrainseuropeminorChannel Partner/ Reseller/ DistributorUK-based train booking agent established in 1987. Recommended for booking journeys to French Alps. Charges 10 GBP per traveler.
• LilominorGTM or Marketing PartnerEthical search engine that generates free funding for Montagne Verte when users search through the Lilo platform. Users can support the association at no cost while protecting their privacy online.
• 2TheAlpsminorStrategic or Co-development PartnerCreated the Schematic Rail map used to help travelers plan final steps of their journey to Portes du Soleil via local transport.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Surfrider Foundation Europe: Established European environmental NGO defending coastlines and water quality through advocacy, education, and community mobilization; analogous operating model as a community-activist nonprofit in a lifestyle/sports-adjacent environment but with a far larger footprint and coastal (rather than mountain) focus.

Direct peers

• Protect Our Winters (POW): Global non-profit mobilizing the snow sports community around climate action; parallels Montagne Verte's mission of preserving winter mountain environments by linking ski tourism with climate advocacy and grassroots community engagement.
• Mountain Wilderness: European federation of mountain-conservation NGOs advocating for responsible use and protection of mountain environments; comparable mission of protecting Alpine ecosystems from over-tourism and unsustainable development, though operating at the policy/lobbying level rather than destination services.
• Mountain Riders: French non-profit association working on sustainable development in mountain resorts; operates across multiple French Alpine ski areas and addresses environmental footprint, mobility, and waste in resort communities — directly comparable mission and operational geography to Montagne Verte.
• Travel Foundation: UK-registered charity promoting sustainable tourism practices with destinations, businesses, and travelers; comparable role as a community-of-practice and capacity-building body helping tourism stakeholders (hotels, tour operators) adopt sustainability practices.
• SnowCarbon: UK-based organization that publishes train-travel guidance and resources for ski travel from the UK to European resorts; explicitly listed as a strategic partner of Montagne Verte and shares the rail-vs-flying sustainability thesis for ski holidays.
• 2TheAlps: Cross-border Alpine transport-information provider; explicitly as a Montagne Verte partner that built schematic rail maps for final-leg travel to Portes du Soleil, and overlaps in promoting door-to-door low-carbon travel to Alpine resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs4riZXch6aase8B8Km7r2A
• Facebookfacebook.com/montagneverteorg
• LinkedInlinkedin.com/company/montagneverteorg
• Instagraminstagram.com/montagneverteorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montagne Verte