Lumz B.v.

What Lumz B.v. does

LUMZ B.V. is a privately held Dutch specialty furniture retailer founded in 2011, operating an omnichannel model that combines an e-commerce platform (lumz.nl) with a 3,000M2 physical showroom in IJsselstein near Utrecht. The company sells design-oriented residential furniture across seating, tables, cabinets, bedroom, lighting, coat racks, accessories, and garden categories, sourcing from multiple third-party brands (Innovation Living, PEPP Interiors, Zuiver, Dutchbone, Eleonora, Kare Design) alongside its own LUMZ collections. A dedicated B2B sub-brand, LUMZ at Work (lumzatwork.nl), addresses office and corporate furnishing demand, while a sub-brand called LUMZ Steel de Showroom targets industrial steel furniture.

The underlying technology is a conventional e-commerce platform with integrated showroom operations, customer account management, wishlist functionality, cookie-based tracking for personalization, and order management tied to courier and parcel delivery integrations. There is no public API, no mobile application, and no disclosed AI/ML capability. Revenue is generated through one-time unit sales of physical products, with pricing generally ranging from €0.50 (fabric samples) to €16,385 (corner sofas) and free shipping on orders over €50 across the Netherlands and Belgium; customized PEPP Interiors sofas are sold on a non-cancellable, made-to-order basis. The company holds CBW-erkend certification, indicating compliance with Dutch home-furnishing retail standards for consumer protection.

LUMZ serves two customer segments: residential consumers in the Netherlands and Belgium seeking design furniture at accessible price points (primary segment), and businesses seeking office and workplace furnishing (secondary segment). Customer-service and order-fulfilment are delivered via phone, email, chat, social media, and scheduled home delivery with appointment booking. Reported trust signals include an 8.7/10 score across 6,080 FeedbackCompany reviews and a 93% recommendation rate. Ownership is described as founder-operated with no disclosed institutional investors or PE backing.

Name

Lumz B.v.

Legal name

LUMZ B.V.

Website

https://lumz.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LUMZ B.V. is a privately held Dutch omnichannel furniture retailer founded in 2011, selling design-oriented residential and office furniture through its lumz.nl e-commerce platform, a 3,000M2 IJsselstein showroom, and a B2B storefront (LUMZ at Work), serving consumers and businesses across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Design furniture retail
• Home furnishing stores
• Modular sofa systems
• Office furniture supply
• Outdoor furniture sales

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Furniture Sales: Direct-to-consumer sales of design furniture including seating (sofas, armchairs, dining chairs), tables, cabinets, bedroom furniture, lighting, coat racks, accessories, and outdoor furniture. Products are sourced from various brands (Innovation Living, PEPP Interiors, Zuiver, Dutchbone, Eleonora, Kare Design) as well as proprietary LUMZ collections. Revenue is generated through one-time product purchases at listed prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

LUMZ B.V. is an omnichannel design-furniture retailer selling seating, tables, cabinets, bedroom furniture, lighting, coat racks, accessories, and garden/outdoor furniture through its e-commerce site (lumz.nl) and a 3000M2 showroom in IJsselstein, Netherlands. The assortment combines third-party brands (Innovation Living, PEPP Interiors, Zuiver, Dutchbone, Eleonora, Kare Design) with a proprietary LUMZ collection. The company also runs a B2B office-furnishing channel (lumzatwork.nl) and offers complementary services including fabric sampling, made-to-order customization, and the All in House protection plan.

Product overview

LUMZ B.V. is a Dutch online and physical furniture retailer operating both a 3000M2 showroom in IJsselstein (Utrecht) and an e-commerce platform (lumz.nl). The company sells a broad portfolio of design furniture across multiple categories: seating (dining chairs, sofas, sleeper sofas, armchairs), tables (dining tables, coffee tables, desks), storage (TV units, dressoirs, shelving), bedroom furniture, lighting, coat racks, accessories, and garden furniture. LUMZ carries third-party brands (Innovation Living, PEPP Interiors, Zuiver, Dutchbone, Eleonora, Kare Design) alongside its own collection. Key brands include Innovation Living (Danish multifunctional sofa beds with One Room Living and Istyle collections) and PEPP Interiors (modular sofa systems including Play, Wave, Uno, Cloud, Flow with 80+ configurable fabric options). The company also offers add-on services including All in House protection plans (stain/defect coverage) and operates a business division (LUMZ at Work).

Differentiator

Problem solved

Functional benefit

Brands

• LUMZ Steel de Showroom: A steel furniture showroom concept offering industrial-style steel furniture.

Products and services

• Innovation Living sofa beds Danish design sofa beds combining style, comfort and multifunctionality, including the One Room Living mix-and-match configurable collection and the Istyle modern design collection, plus decorative cushions. Sold to residential consumers across the Netherlands and Belgium through lumz.nl and the IJsselstein showroom.
• PEPP Interiors modular sofas Trendy, well-designed modular sofas from PEPP Interiors, including the Cloud, Flow, River, Soul, Play, Enzo, Richie, Oreo, Uno, Como, and Drop configurations, customizable with 80+ fabric options. Made-to-order items are non-cancellable and non-returnable. Sold to residential consumers in the Netherlands and Belgium.
• Zuiver furniture collection Dutch contemporary design furniture and lighting from Zuiver, offered at accessible price points and featured in LUMZ's showroom and online catalog.
• Dutchbone furniture collection Dutch design furniture from Dutchbone, featuring industrial- and vintage-inspired pieces, represented in LUMZ's showroom collection.
• Eleonora furniture collection Contemporary design furniture pieces from Eleonora displayed in LUMZ's showroom, complementary to the LUMZ target market.
• Kare Design furniture collection International furniture brand Kare Design offering bold, colorful, and unconventional design furniture and home accessories, available at LUMZ.
• All in House Service Optional protection plan covering furniture against stains and defects for 3 years (textile) or 5 years (leather), including free professional at-home help for stubborn stains and construction damage. Sold to residential customers on top of furniture purchases.
• LUMZ at Work Business and commercial furniture division of LUMZ, operating a separate storefront (lumzatwork.nl) for office and corporate interior projects in the Netherlands and Belgium.
• LUMZ Steel de Showroom Sub-brand offering an industrial-style steel furniture showroom concept within the LUMZ IJsselstein premises, focused on steel furniture design.

Quantifiable outcome

• 93% of customers recommend LUMZ
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Innovation LivingcoreOthersDanish furniture brand specializing in multifunctional sofa beds and daybeds. LUMZ is an authorized retailer offering 130+ Innovation Living products including sleeper sofas, bed banks, and decorative cushions. Products include One Room Living (customizable) and Istyle collections.
• PEPP InteriorscoreOthersFurniture brand offering trendy, thoughtful, and affordable seating. LUMZ offers 29+ PEPP Interiors products including modular sofas (Cloud, Flow, River, Soul, Play, Enzo, Richie, Oreo, Uno, Como, Drop), dining chairs, and ottomans with extensive customization options (80+ fabrics, modular configurations).
• ZuiverminorOthersDutch design brand featured in LUMZ's showroom and online catalog. Brand known for contemporary furniture and lighting at accessible price points.
• DutchboneminorOthersFurniture brand represented in LUMZ's showroom collection. Known for industrial and vintage-inspired design furniture.
• EleonoraminorOthersFurniture brand displayed in LUMZ's showroom. Offers contemporary design pieces complementary to LUMZ's target market.
• Kare DesignminorOthersInternational furniture brand available at LUMZ, known for bold, colorful, and unconventional design furniture and home accessories.
• CBW-erkendminorOthersDutch branch organization for home furnishing retailers. LUMZ holds CBW-erkend certification, indicating compliance with industry standards for consumer protection and professional conduct.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home24: Pan-European online furniture and home furnishings retailer offering a multi-brand catalog spanning sofas, tables, bedroom and accessories. Comparable assortment and target customer (residential design-furniture buyer), though operating at significantly larger scale across more geographies.
• Flinders: Dutch design furniture retailer operating online plus physical showrooms (Amsterdam, Rotterdam, etc.) with a comparable mix of premium third-party brands and designer-owned labels. Closest like-for-like competitor in the NL market for curated modern furniture at mid-to-upper price points.
• Westwing: European design-led home and furniture retailer operating online across multiple countries including Netherlands and Belgium. Comparable in product breadth (furniture, lighting, accessories), curated brand assortment, and digital-first GTM, though without LUMZ's large physical showroom footprint.

Emerging players

• Kave Home: Design-driven furniture brand with growing direct-to-consumer European presence plus third-party retail partnerships. Comparable on curated modern aesthetic and modular/customizable offerings (e.g., modular sofas), and increasingly stocked through independent design retailers such as LUMZ.

Broad incumbents

• Made.com: Online-first design furniture retailer offering original-design and curated furniture across Europe. Comparable in target customer (design-aware residential buyer) and direct-to-consumer model, with broader geographic reach and a stronger own-brand component.
• Bol.com: Largest Dutch e-commerce marketplace carrying extensive furniture, home and living categories from third-party sellers. Comparable in serving NL/BE consumers across furniture categories, but competes primarily on price/selection breadth rather than curated design positioning or showroom experience.
• IKEA: Global furniture incumbent with massive showroom footprint and broad residential assortment. Comparable only at category level; competes with LUMZ for the same home-furnishing wallet but at vastly lower price points and via a fundamentally different self-assembly, flat-pack model.
• JYSK: International Scandinavian-style home furnishings chain with physical stores across the Netherlands and Belgium. Comparable in NL/BE retail footprint and furniture/home accessories assortment, though positioned at a lower price tier with less design-curation emphasis.
• Wehkamp: Established Dutch online generalist retailer with a substantial home and furniture category. Comparable in omnichannel NL e-commerce GTM and residential customer base, but treats furniture as one category among many rather than a curated specialty.

Regional players

• Meubel.nl: Dutch online furniture comparison and retail platform aggregating multiple brands across sofas, tables, and bedroom categories. Comparable in NL-focused online furniture GTM and multi-brand assortment, operating as a price-discovery destination rather than a curated showroom-led brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_C_KHZTpMPSfT5-FzYtjYw
• Facebooknl-nl.facebook.com/Lumz.nl
• Instagraminstagram.com/lumz.nl
• Pinterestnl.pinterest.com/LUMZhomefashion
• LinkedInlinkedin.com/company/lumz-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumz B.v.