Millesgården
Millesgården is a Swedish non-profit foundation operating a museum, sculpture park, and art gallery on Lidingö island near Stockholm, founded in 1936 from sculptor Carl Milles's gift to the Swedish people. It serves cultural tourists, school groups, corporate event bookers, and travel operators through admissions, exhibitions, retail, F&B, and venue hire.
- Company typePrivate
- Founded1936
- HeadquartersLidingö, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Millesgården does
Millesgården is a Swedish private foundation (stiftelse) operating a museum, sculpture park, artist's home, and art gallery on Lidingö island approximately 15 minutes from central Stockholm. Founded in 1936 when sculptor Carl Milles and his wife Olga Milles gifted their home to the Swedish people, the institution spans a two-hectare terraced site comprising the preserved Konstnärshemmet (artist's home and studio), Skulpturparken (sculpture park), Annes Hus (a house designed by Estrid Ericson and Josef Frank for Svenskt Tenn), and Konsthallen (an exhibition hall opened in 1999). Since 2023 H.R.H. Princess Madeleine has served as the museum's patron.
The business model is a diversified non-profit revenue stack: ticket and annual-pass admissions (170 SEK adult, 320 SEK annual pass), museum shop and online webshop sales of Carl Milles merchandise, café/restaurant operations at Millesgården Lanthandel, venue hire for corporate events and weddings, guided tours, sculpture sales via Gallery Milles, and recurring membership/patronage programs (Millesgårdens Vänner, Director's Circle, Parkfonden). Distribution combines self-serve online ticketing (entryevent.se), on-site cashless payment (card, Swish), direct field sales for corporate and travel-trade bookings, and an e-commerce webshop.
Programming is anchored by the permanent Carl and Olga Milles collection and refreshed through a high-cadence slate of temporary exhibitions, frequently co-produced with Nordic and European institutional partners (MAK Vienna, Kunsthalle Helsinki, Collection de l'Art Brut Lausanne, Ateneum). Recent and upcoming shows include Wiener Werkstätte (2024), L'Art Brut (2024), Jacqueline Marval (2024), Reclaiming Beauty with Mats Gustafson and Ted Muehling (2023), Glasstress (2022), and the Carl Milles 150-year retrospective (2025), with 2026 programming featuring Diana Orving, Tal R, and a Robert & Barbro Nilsson retrospective. The museum's primary technology asset is the Milles Konstdatabas, a searchable digital reference of Carl Milles' works.
Millesgården firmographics
Firmographics- Name
- Millesgården
- Legal name
- Millesgården Museum
- Website
- https://millesgarden.se
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Millesgården is a Swedish non-profit foundation operating a museum, sculpture park, and art gallery on Lidingö island near Stockholm, founded in 1936 from sculptor Carl Milles's gift to the Swedish people. It serves cultural tourists, school groups, corporate event bookers, and travel operators through admissions, exhibitions, retail, F&B, and venue hire.
- Ownership category
- akta.pro rank
Millesgården industry classification
Industry- Product category
- Art Museum and Sculpture Park
- NAICS
- Museums (712110)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Millesgården is headquartered
LocationHeadquarters
- HQ city
- Lidingö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Millesgården business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Entrance fees and ticket sales: Primary revenue stream from admission tickets, annual passes, and special exhibition tickets sold online and at the door. Adults 170 SEK, students 140 SEK, seniors 85 SEK on Senior Fridays, children 0-18 free. Annual pass 320 SEK (student 200 SEK). Groups (min. 10) 150 SEK/person.
- Museum shop sales: Retail sales of museum merchandise, Carl Milles-themed products, gifts, and books through the on-site museum shop and online webshop (shop.millesgarden.se).
- Food and beverage: Café and restaurant operations at Millesgården Lanthandel, offering lunches, coffee, and homemade pastries, located on one of the sculpture park terraces.
- Venue hire and events: Rental of museum spaces for corporate events, weddings (hyra lokal/vigsel), private tours, and filming/photography bookings.
- Membership and patronage: Annual membership through Millesgårdens Vänner, Director's Circle patron support, and Parkfonden (park foundation) donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult individual admission |
| Unit Pricing | Pay-as-you-go | Student admission |
| Unit Pricing | Pay-as-you-go | Senior Friday reduced admission |
| Unit Pricing | Pay-as-you-go | Children and youth |
| Unit Pricing | Pay-as-you-go | Group admission |
| Subscription | Annual | Annual pass - adult |
| Subscription | Annual | Annual pass - student |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Millesgården product offering
Product offeringCore offering
Millesgården operates an art museum and sculpture park on Lidingö island near Stockholm, granting visitors access to Carl and Olga Milles's preserved artist's home, a terraced two-hectare sculpture park, the Konsthallen art hall for rotating exhibitions, and the historic Annes Hus. The museum sells admission tickets and annual passes, offers guided tours, and runs an on-site café/restaurant and museum shop. It also rents its spaces for corporate events, weddings, and private functions, and operates a Friends-of-Millesgården membership program alongside patron and donation initiatives.
Product overview
Millesgården is an art museum offering a unified cultural experience combining a sculpture park, artist's home, art hall, and related amenities. The core offering consists of the terraced sculpture park with Carl Milles' monumental works, the preserved artist's home and studio of Carl and Olga Milles, and the Konsthallen exhibition hall hosting rotating Swedish and international exhibitions. Supporting services include Millesgården Lanthandel café/restaurant, the museum shop, guided tours, and Gallery Milles for sculpture sales. The museum also operates an online webshop for tickets and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Millesgården Museum Admission
Companies that use Millesgården
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Millesgården technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Millesgården partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Lee Miller Archive, EnglandminorCollaboration for the Lee Miller exhibition (2009-2010) 'Med surrealistisk blick' (With a Surrealist Eye). The exhibition was produced by Mjellby Konstmuseum in collaboration with the Lee Miller Archive.
- Norrköpings KonstmuseumcoreFrequent co-production partner for exhibitions. Produced exhibitions including 'Elis Eriksson - massa ande ting' (2006), 'Halmstadgruppen - Surrealism på svenska' (2010), and 'Mikael Lundberg' (2009), among others.
- Mjellby KonstmuseumcoreCo-produced Lee Miller exhibitions (2009-2010) and collaborated on other exhibition programming.
- Göteborgs konstmuseumminorCo-produced exhibition 'Tänd mörkret! - Svensk konst 1975-1985' (2008) and other collaborative exhibition projects.
- Berengo Studio / GlasstresscoreGlasstress Stockholm exhibition shown at Millesgården in 2011 and 2022. Organized by Venetian glass factory Berengo Studio, which collaborates with international artists to create contemporary art in glass.
- Kungliga Biblioteket (Royal Library), StockholmminorHolds the Carl Milles-Auguste Rodin correspondence (1903-1917), referenced in exhibition material.
- Konsumentföreningen Stockholm (KF)minorCo-produced exhibition 'Konsten åt folket' (2006) about the Konsumentföreningen Stockholm art collection spanning the 20th century.
- Folkrepubliken Kinas ambassad i Sverige / Zhejiang-provinsen / Sveriges Kinesiska RiksförbundminorCo-produced exhibition 'Att brodera i sten - Skulpturer från Qingtian' (2013) featuring Chinese stone sculptures.
- Swedish Pompeji Project (Svenska Pompejiprojektet)coreCo-produced 'Pompeji' exhibition (2015) with Lund University researchers. Features archaeological findings from Swedish excavations in Pompeji, Italy.
- Konstmuseet Ateneum / Finlands NationalgallericoreCo-produced traveling exhibitions including 'Den moderna kvinnan' (2017) and 'Tove Jansson - Lusten att skapa och leva' (2016-2017).
- Konstmuseet Arken, DanmarkminorCo-produced 'Gerda Wegener & The Danish Girl' exhibition (2017).
- Prins Eugens WaldemarsuddecoreCo-produced Christmas exhibition 'Jul i våra hus!' (2011) and joint spring bulb planting initiative (2015) with Rosendals Trädgård — three Stockholm cultural institutions collaborating on shared programming.
- Rosendals TrädgårdcoreJoint spring bulb initiative (2015) planting 50,000 spring bulbs across three Stockholm cultural sites.
- H.K.H. Prinsessan Madeleine (Royal Patron)coreSince 2023, H.R.H. Princess Madeleine serves as the museum's patron (beskyddare), strengthening the museum's mission to preserve and develop the sculpture park for future generations.
- Lars Emanuelsson (Tenggren expert/curator)minorCurator and Tenggren expert for the 'Gustaf Tenggren - Folksagor & Disney' exhibition (2020).
- Wiener Werkstätte / MAK – Museum of Applied Arts, WiencoreCo-production of 'Wiener Werkstätte' exhibition (2024-2025) with MAK Vienna — the first comprehensive presentation of this design movement for a Swedish audience.
- Collection de l'Art Brut, Lausanne, SchweizcoreCo-produced 'L'Art Brut – Konst som urkraft' exhibition (2024).
- Kunsthalle Helsinki (Taidehalli)coreCo-production partner for 'Aalto: Aino & Alvar' exhibition (2025-2026) with support from Jacob Wallenbergs Stiftelse and Barbro Osher Pro Suecia Foundation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Millesgården competitors and assessment
Company assessmentBroad incumbents
- Nationalmuseum Stockholm: Sweden's national art museum housing the state's fine art and design collection, located in central Stockholm near the harbor. Overlaps with Millesgården on both art visitation and corporate venue hire for premium events, though with a broader, state-mandated collecting scope.
- Moderna Museet Stockholm: Sweden's national museum of modern and contemporary art on Skeppsholmen, Stockholm, with a major international exhibition program and substantially larger visitor volumes. Competes for the same Stockholm cultural tourist and corporate-event audience but at a much larger scale and broader art-historical scope.
Regional players
- Ateneum Art Museum / Finnish National Gallery: Finnish national art museum in Helsinki focused on classical modern and contemporary Finnish art. Co-produced the Tove Jansson retrospective (2016-17) and the Aalto exhibition (2025-26) with Millesgården, indicating direct exhibition-loan equivalence while serving a distinctly national-museum function in its home market.
- Louisiana Museum of Modern Art: Denmark's leading modern and contemporary art museum north of Copenhagen, with an iconic sculpture park overlooking the Sound and a major international blockbuster exhibition program. Serves as the most useful Nordic benchmark for site-integrated sculpture-park art museum economics and ticketing scale.
Direct peers
- Magasin III Museum for Contemporary Art: Stockholm-based contemporary art foundation operating from a converted industrial space in Frihamnen. Comparable nonprofit operating model with rotating international exhibitions, education programming, and venue hire - overlapping target visitors with Millesgården's Konsthallen programming.
- Prins Eugens Waldemarsudde: Stockholm-based artist home museum on Djurgården preserving Prince Eugen's collection with sculpture park, gallery, and seasonal exhibitions. Nearly identical operating model to Millesgården: artist's preserved home + terraced gardens with sculptures + temporary exhibition hall + café/shop + corporate venue hire. Confirmed listed co-production partner.
- Thiel Gallery (Thielska Galleriet): Preserved artist home and museum on Djurgården, Stockholm, with a sculpture garden and temporary exhibitions. Closely mirrors Millesgården's "artist's home + garden + temporary shows" model and targets the same Stockholm art-tourism and corporate venue-hire segments.
- Wanås Konst: Sculpture park and contemporary art foundation in Skåne, Sweden, integrating monumental outdoor sculpture with site-specific installations across a landscape setting. Closest functional equivalent to Millesgården's outdoor terraced sculpture park, with a comparable nonprofit foundation governance model and international artist programming.
- Norrköpings Konstmuseum: Regional Swedish art museum in Norrköping with a focus on modern Swedish art and recurring collaboration with Millesgården on touring exhibitions. Comparable mid-sized Swedish art museum with sculpture in public space and contemporary programming.
- Mjellby Konstmuseum: Regional art museum in Halmstad, Sweden, focused on Swedish and Halmstad Group modernist art. Confirmed co-production partner (Lee Miller exhibition 2009-2010 and additional programming), providing a comparable peer on scale, governance structure, and exhibition curation model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Millesgården social profiles
Digital presenceMillesgården financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millesgården leadership team
Management profileNumber of profiles
Profiles1 record
Millesgården funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millesgården M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millesgården
What does Millesgården do?
Millesgården operates an art museum and sculpture park on Lidingö island near Stockholm, granting visitors access to Carl and Olga Milles's preserved artist's home, a terraced two-hectare sculpture park, the Konsthallen art hall for rotating exhibitions, and the historic Annes Hus. The museum sells admission tickets and annual passes, offers guided tours, and runs an on-site café/restaurant and museum shop. It also rents its spaces for corporate events, weddings, and private functions, and operates a Friends-of-Millesgården membership program alongside patron and donation initiatives.
Is Millesgården a public or private company?
Millesgården is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Millesgården founded?
Millesgården was founded in 1936. It employs 11 to 50 people.
Where is Millesgården based?
Millesgården is headquartered in Lidingö, Sweden, in the Europe region.
How does Millesgården make money?
Five revenue lines are on record. Entrance fees and ticket sales are the primary driver. The others are museum shop sales, food and beverage, venue hire and events and membership and patronage.
Who are Millesgården's main competitors?
Broad incumbents on record are Nationalmuseum Stockholm and Moderna Museet Stockholm. Regional players are Ateneum Art Museum / Finnish National Gallery and Louisiana Museum of Modern Art. Direct peers are Magasin III Museum for Contemporary Art, Prins Eugens Waldemarsudde, Thiel Gallery (Thielska Galleriet), Wanås Konst, Norrköpings Konstmuseum and Mjellby Konstmuseum.
Does Millesgården have an API?
No public API is recorded for Millesgården.
What industry is Millesgården in?
Millesgården's product category is Art Museum and Sculpture Park. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 712110.