Llandow Circuit

Name

Llandow Circuit

Legal name

Llandow Circuit

Website

https://llandow.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Circuit Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport circuit
• Car trackdays
• Karting circuit
• Vehicle testing
• Venue hire

Headquarters

HQ city

Vale of Glamorgan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Car Trackdays: Individual car owners book trackday sessions to drive their own vehicles around the circuit. Main drivers pay £150, with additional options for extra drivers (£70), passengers (£45), and helmet hire (£35).
2. Bike Trackdays: Motorcycle trackdays for riders with A or A2 licenses. Riders must bring their own bikes. Grouped by ability (Novice, Intermediate, Advanced) with 15-minute sessions.
3. General Testing: Testing sessions for professional drivers with race licences. Morning session (10am-1pm) and afternoon session (2pm-5pm). Half day £150, full day £240. Additional drivers £50-70.
4. Exclusive Hire (Private Trackdays): Full circuit hire for private events. Monday £4000, Tuesday £3850 (inclusive of VAT). Includes marshal services, with optional paramedic (£270/day) and ambulance coverage.
5. Filming and Photo Shoots: Media production venue hire for television, magazines, and promotional filming. Catered to BBC Top Gear, Top Gear Magazine, Fifth Gear, and other automotive media.
6. Karting Practice and Hire: Open practice sessions for owner drivers (various kart classes including Rotax, Gearbox, Cadet categories). Practice days £50-60. Private weekday hire £300 base plus £50 per extra kart.
7. Supercar Experiences: Partnership with PSR Experience to offer supercar driving experiences. Booked through the circuit but operated by PSR Experience partner.
8. On-site Catering: Cafe open 7 days a week serving all-day breakfast, homemade meals, takeaways, and hot drinks. Located at circuit entrance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Llandow Circuit operates a family-owned motorsport venue in South Wales offering an MSA Sprint-standard main circuit (1450m) for car and bike trackdays, an MSUK-licensed karting circuit (1050m), professional general testing for race-licensed drivers, exclusive venue hire for corporate and media events, and supercar driving experiences delivered through PSR Experience. The venue also supports on-site catering and merchandise sales.

Product overview

Llandow Circuit is a family-owned motorsport venue in South Wales operating from a former WWII airfield. The venue offers a main racing circuit (1450m, MSA Sprint standard) for car trackdays and a karting circuit (1050m, MSUK licenced). Core services include car trackdays, bike trackdays, karting practice, and general testing for professional drivers. Additional offerings encompass exclusive venue hire for corporate events, filming, and team building; supercar driving experiences through partner PSR Experience; private karting practice; an on-site cafe; and merchandise. The venue is positioned as a smaller, family-friendly circuit emphasizing flexible and personalized event organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Trackdays
• Bike Trackdays
• Karting Circuit Practice and Hire
• General Testing
• Exclusive Hire
• Supercar Driving Experiences
• Private Karting Practice
• On-site Cafe
• Llandow Circuit Merchandise

Quantifiable outcome

• Largest and fastest MSUK licensed karting circuit in South Wales
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• PSR ExperiencecoreChannel Partner/ Reseller/ DistributorPSR Experience is the exclusive partner providing supercar driving experiences at Llandow Circuit. Customers book supercar events directly through PSR's platform linked from the circuit website. The partnership brings high-value driving experience offerings to the circuit.
• Alpha TimingsupportingTechnology or IntegrationAlpha Timing provides the online booking and timing platform for Llandow Karting events. Customers book karting practice sessions through llando.alphatiming.co.uk which is integrated into the circuit's website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mallory Park: Leicestershire circuit hosting car and motorcycle trackdays, testing, and club-level racing. Comparable regional UK trackday circuit of similar scale and operating model.
• Anglesey Circuit: North Wales coastal circuit offering trackdays, testing, and racing events. Comparable as another Welsh motorsport venue with similar regional trackday and venue-hire offerings.
• Bedford Autodrome: Bedfordshire venue offering multiple circuit configurations for trackdays, testing, and corporate events. Comparable as a multi-purpose motorsport venue serving enthusiast and corporate segments.
• Pembrey Circuit: Welsh motorsport circuit in Carmarthenshire offering car and motorcycle trackdays, testing, and karting. Directly comparable as a fellow Welsh regional trackday and racing venue serving the South Wales catchment.
• Castle Combe Circuit: Family-friendly regional circuit in Wiltshire offering car trackdays, karting, and exclusive venue hire. Closely comparable to Llandow in scale, regional UK positioning, and event-driven trackday/karting model.

Emerging players

• PSR Experience: Supercar and driving experience operator that partners with circuits including Llandow. Comparable as a participant in the same end-customer driving-experience market, with a partial overlap on product (supercar experiences).

Broad incumbents

• Thruxton Circuit: Hampshire circuit hosting BTCC and BTCC-supporting events plus trackdays. Larger incumbent with overlapping car and bike trackday programming.
• Silverstone Circuit: Premier UK motorsport venue hosting F1, MotoGP, and extensive trackday/experiences programming. Largest incumbent in the UK motorsport venue category; competes for the same trackday and corporate-hire demand.
• Brands Hatch: Historic Kent circuit and major UK motorsport venue operated by MSV, hosting trackdays, BTCC, and corporate events. Larger incumbent with overlapping trackday and corporate-hire offerings across the UK.
• Goodwood Motor Circuit: West Sussex circuit operated by the Goodwood estate, hosting the Revival, Festival of Speed, and trackdays. Major incumbent motorsport venue with overlapping trackday and corporate-hire segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIfHcoddL4n_O7BaexTxSpA/playlists
• Facebookfacebook.com/Llandow
• Instagraminstagram.com/llandowcircuit
• LinkedInlinkedin.com/company/llandow-circuit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llandow Circuit