Navitas D.o.o. Beograd

What Navitas D.o.o. Beograd does

Navitas d.o.o. Beograd is a privately held Serbian company founded in 2015 that operates as a regional sales agent, distributor, and project integrator of high-voltage electrical equipment for the Serbian and broader Balkan market. The company represents seven international original equipment manufacturers — Pfiffner (Swiss instrument transformers up to 550 kV), Astor Enerji (Turkish power and distribution transformers up to 800 kV), EAE Elektroteknik (Turkish low-voltage type-tested enclosures), Güral Elektrik (Turkish MV/HV disconnectors up to 420 kV), MDR (Slovenian industrial metal detectors), KraftPowercon (Swedish electrostatic precipitator power supplies), and Ritz (German fully insulated bus bars) — and holds exclusive or non-exclusive rights across Serbia, Montenegro, Bosnia and Herzegovina, Albania, and North Macedonia. Beyond distribution, Navitas operates the Navitas TEX (Transformer EXcellence hub) division, which provides on-site assembly, overhaul, repair, inspection, and testing of power and distribution transformers up to 400 MVA and 110 kV+, along with on-load tap-changer and medium-voltage substation servicing.

Navitas generates revenue through two principal streams: (1) hardware sales and project integration of capital equipment to utilities, power-generation companies, heavy industry, and EPC contractors, typically on a project-specific, large-ticket basis with technical specification, procurement, and post-sale support bundled into the engagement; and (2) professional services via Navitas TEX, covering warranty and post-warranty transformer and substation maintenance. The go-to-market is direct enterprise field sales supplemented by the OEM partnerships themselves, with sales cycles described as long and consultative. Marketing is relationship-driven and supported by a bilingual (English/Serbian) corporate website rather than digital campaigns. Since mid-2025, Navitas has operated as a member of the XE Group, a European energy equipment and services group, providing organizational scale and integration into a broader European energy platform while preserving its operational identity in Belgrade.

Name

Navitas D.o.o. Beograd

Legal name

Navitas d.o.o. Beograd

Website

https://navitas.rs

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Navitas d.o.o. Beograd is a Serbian distributor and project integrator of high-voltage electrical equipment, representing seven international OEMs (Pfiffner, Astor, EAE, Güral, MDR, KraftPowercon, Ritz) across the Balkan market and operating a proprietary on-site transformer services division (Navitas TEX).

Ownership category

akta.pro rank

Product category

High Voltage Power Equipment Distribution

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Power, Distribution & Specialty Transformers (3612), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

O&M, Upgrades & Refurbishment of T&D Assets (Reconductoring, Rebuilds) (IMAFAHAM)

akta.pro secondary industries

Distribution Network O&M (MV/LV Lines, Switchgear, Transformers) (EUAEAGAE), T&D project/program management & owner’s engineering (EPCM/PMC) (EUADAKAF), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• High voltage equipment
• Power transformers
• Instrument transformers
• Switchgear distribution
• Transformer maintenance services

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales and Project Integration: Navitas generates revenue primarily through the sale of high-voltage equipment and transformers, and through project integration services. The company acts as the regional representative and distributor for multiple international equipment manufacturers, selling capital equipment to utilities, power generation companies, and heavy industry clients across Serbia and the Balkan region. Equipment includes power/distribution transformers, instrument transformers, switchgear, bus bars, ESP power supplies, metal detectors, and LV enclosures. Sales are typically large-ticket, project-based transactions requiring technical specification and post-sale support.
2. Technical Services (Navitas TEX): Navitas TEX, a specialized branch of Navitas, provides on-site transformer assembly, overhaul, repair, inspection, testing, and commissioning services. Services also include OLTC servicing and substation maintenance. Revenue from technical services is generated through project-based service contracts with utilities and industrial clients, covering both warranty and post-warranty periods.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Navitas D.o.o. Beograd is a regional sales, project integration, and technical services company that distributes high-voltage electrical equipment from premium international brands (Pfiffner, Astor Enerji, EAE Elektroteknik, Güral Elektrik, MDR, KraftPowercon, Ritz) to utilities, power generation companies, heavy industry, and EPC contractors across Serbia and the Western Balkans. Through its Navitas TEX (Transformer Excellence Hub) branch, the company delivers on-site assembly, overhaul, repair, inspection, and testing of power and distribution transformers up to 400 MVA and 110 kV+, including OLTC servicing and substation maintenance.

Product overview

Navitas D.o.o. Beograd is a high voltage equipment and transformer distributor and integrator serving the Serbian and Balkan markets since 2015. The company operates as a multi-brand portfolio offering, representing seven international electrical equipment manufacturers: Pfiffner (Swiss instrument transformers up to 550 kV), Astor Enerji (Turkish power and distribution transformers up to 800 kV), EAE Elektroteknik (Turkish LV type-tested enclosures - PanelMaster and E-Kabin series), Güral Elektrik (Turkish MV/HV disconnectors), MDR (Slovenian industrial metal detectors), KraftPowercon (Swedish ESP power supplies), and Ritz (German insulated bus bars up to 40.5 kV). Additionally, Navitas offers its own Navitas TEX service division providing on-site transformer assembly, overhaul, repair, inspection, and testing services. Since mid-2025, Navitas became a member of the XE group. The portfolio covers the full electricity transmission and distribution chain: high/medium voltage switchgear and measuring equipment, power and distribution transformers, industrial metal detection, electrostatic precipitator power supplies, and LV enclosures.

Differentiator

Problem solved

Functional benefit

Brands

• Navitas TEX (Transformer EXcellence hub): A branch of Navitas DOO Belgrade specialized in on-site assembly, overhaul, repair, inspection and testing of power and distribution transformers, as well as assembly and servicing of equipment in high-voltage and medium-voltage substations.

Products and services

• Navitas TEX (Transformer Excellence Hub) On-site assembly, overhaul, repair, inspection, and testing of power and distribution transformers from 50 kVA to 400 MVA (with special focus on units rated 110 kV and above), including OLTC servicing and substation inspection up to 35 kV/12.5 MVA, using a state-of-the-art oil drying and regeneration machine. Sold to utilities, power generation companies, and heavy industry clients across the Balkan region.
• Pfiffner Instrument Transformers Distribution and integration of Swiss-made current and voltage instrument transformers up to 550 kV for utilities, power generation companies, and industrial buyers in Serbia, Bosnia and Herzegovina, and Montenegro.
• Astor Enerji Power and Distribution Transformers Distribution of Turkish-made power and distribution transformers (50 kVA to 63 MVA in Navitas's portfolio, up to 1000 MVA and 800 kV from the Astor range) for public and private sector utilities in Serbia and Montenegro.
• EAE Elektroteknik LV Type-Tested Enclosures Distribution of Turkish-made type-tested low voltage enclosures (PanelMaster and E-Kabin series) for industrial and power infrastructure projects in Serbia.
• Güral Elektrik Disconnectors and Switchgear Distribution of Turkish-made medium, high, and very high voltage disconnectors and switchgear for utilities and industrial clients in Serbia, Bosnia and Herzegovina, and Montenegro.
• MDR Industrial Metal Detectors and Separators Distribution, design, installation, and service of Slovenian-made industrial metal detectors and separators for heavy industry clients in Serbia.
• KraftPowercon ESP Power Supplies Distribution and project integration of Swedish-made high-voltage transformer rectifiers for electrostatic precipitators, including new installations, retrofits, and optimization of existing plants, for thermal power plants and heavy industry in Serbia and the Balkans.
• Ritz Insulated Bus Bars Exclusive distribution in Serbia and Montenegro (non-exclusive in Albania, North Macedonia, Bosnia and Herzegovina) of German-made fully insulated bus bar systems for high-current transmission in space-limited power infrastructure applications.

Quantifiable outcome

• Pfiffner has over 1000 installed high voltage instrument transformer units in Serbia with a 20+ year operational track record of high reliability.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• XE GroupcoreOthersSince mid 2025, Navitas has become a proud member of the XE Group, a European energy equipment and services group. This membership provides organizational backing, scale, and integration into a broader European energy group, strengthening Navitas's market position in Serbia and the Balkan region.
• Pfiffner Instrument TransformerscoreChannel Partner/ Reseller/ DistributorPfiffner Instrument Transformers is a premium Swiss manufacturer of current and voltage instrument transformers up to 550 kV, using cast resins, oil-paper insulation, and SF6 gas dielectrics. Navitas represents Pfiffner in Serbia, Bosnia and Herzegovina, and Montenegro. Pfiffner has over 1000 installed units in Serbia with a 20+ year operational track record. Navitas provides sales, technical support, and post-warranty support.
• Astor EnerjicoreChannel Partner/ Reseller/ DistributorAstor Enerji is a leading Turkish manufacturer of power and distribution transformers up to 1000 MVA and 800 kV, with a 140,000 m2 factory in Ankara and the largest transformer testing station in Europe. Navitas is the partner for Astor in Serbia and Montenegro, having sold over 200 transformer units. Navitas also serves as Astor's strategic service partner for defect inspection, servicing, assembly, and testing across the Balkan and European region.
• MDR d.o.o.secondaryChannel Partner/ Reseller/ DistributorMDR is a Slovenian company that designs and manufactures industrial detectors and metal separators for all industry types, including mining, construction, timber, food processing, and pharmaceutical (HACCP compliant). Navitas is the MDR partner for the Serbian heavy industry market, providing sales, technical support, design, installation, and warranty/post-warranty service.
• EAE ElektrotekniksecondaryChannel Partner/ Reseller/ DistributorEAE Elektroteknik is a premium Turkish manufacturer of LV type-tested enclosures, producing PanelMaster and E-Kabin series. EAE operates 7 factories in Turkey and exports to over 150 countries. Navitas is the partner for EAE E-Kabin and PanelMaster enclosure series in Serbia, providing sales, technical support, and post-warranty support.
• Güral Elektrik A.Ş.secondaryChannel Partner/ Reseller/ DistributorGüral Elektrik is a Turkish company specialized in HV switchgear, including medium, high, and very high voltage disconnectors (up to 420 kV), produced under license from Alpha Electrotechnik A.G./Switzerland (a subsidiary of Pfiffner AG). Navitas and Güral Elektrik cooperate in Serbia, Bosnia and Herzegovina, and Montenegro for sales and post-warranty support.
• KraftPowerconsecondaryChannel Partner/ Reseller/ DistributorKraftPowercon is a Swedish premium brand of high-voltage transformer rectifiers for electrostatic precipitators in thermal power plants and heavy industry, with experience since 1955. Navitas and KraftPowercon cooperate in Serbia, the Balkan region, and international projects, providing new precipitator solutions, retrofits, and optimization of existing plants, along with trial periods for customers.
• RITZ (Ritz Bus Bars)coreChannel Partner/ Reseller/ DistributorRITZ is a German company with over 80 years of experience in instrument transformers and insulated bus bar systems. Navitas is the exclusive agent for the Republic of Serbia and Montenegro for the Ritz bus bar portfolio (fully insulated bus bar systems up to 40.5 kV, 8000 A), and has non-exclusive representation for Albania, North Macedonia, and Bosnia and Herzegovina.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Global broad-line electrical equipment and T&D incumbent with direct presence across the Balkans. ABB manufactures and sells the same HV equipment categories Navitas distributes (transformers, switchgear, instrument transformers), and competes for the same utility customers, though typically as principal rather than regional agent.
• Schneider Electric: Global energy management and automation incumbent with regional Balkans presence. Overlaps with Navitas in distribution transformers, MV/LV switchgear, and substation solutions, and competes for the same utility and EPC customers across Serbia and neighboring markets.
• Siemens Energy: Global incumbent in power generation, transmission, and distribution equipment with established sales and service operations in Serbia and the wider Balkans. Competes with Navitas on large transformer, switchgear, and grid projects, and offers in-house service that overlaps with Navitas TEX.

Direct peers

• Elektrocentar Petek: Bulgarian distributor and integrator of HV electrical equipment and transformers for the Bulgarian and Balkan market. Directly comparable regional distributor model targeting utilities and industrial customers in adjacent Southeastern European countries.
• Elnos Group: Serbian/Balkan electrical contractor and equipment integrator focused on HV/MV substations, power lines, and transformer services. Closest direct peer — same geography, same customer base (Serbian utilities, EPC contractors), and overlapping service capabilities with Navitas TEX.
• Elektromontaža Beograd: Serbian electrical contractor specializing in HV substations, transformer installation, and power infrastructure construction. Overlaps directly with Navitas TEX on-site transformer assembly and with Navitas project integration activities for the same Serbian utility clients.

Emerging players

• ETI (Elektroelement): Slovenian manufacturer of electrical equipment including instrument transformers, LV switchgear, and protection devices. Comparable as a regional premium-brand manufacturer competing with brands Navitas distributes (e.g., Pfiffner) in Balkan utility tenders.

Regional players

• Končar Group: Croatian electrical equipment manufacturer and service provider covering transformers, switchgear, and instrument transformers across the Balkans. Highly comparable regional business model with both manufacturing and service capabilities serving utilities in adjacent Western Balkan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/navitas-d-o-o-beograd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navitas D.o.o. Beograd