Pensioenorde

Name

Pensioenorde

Legal name

Pensioenorde

Website

https://pensioenorde.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Pensioenorde is a Dutch nonprofit professional association for pension advisors and specialists, formed in 2019 via the merger of NOPD and RPA. It serves approximately 300 members through a €490/year membership providing access to a jurisprudence knowledge bank, permanent education, and biannual networking events.

Ownership category

akta.pro rank

Product category

Pension Professional Association Services

NAICS

Educational Support Services (61171)

akta.pro industry

PRIMARYFSAAACAG

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAAGAB

Pension Master Trusts, Superannuation & Provident Funds

Financial & Insurance/Asset & Wealth Management/Asset Management — Institutional (Pensions, Endowments, Sovereign)

Keywords

• Pension professional association
• Permanent education
• Professional networking
• Knowledge management
• Industry advocacy

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Pensioenorde generates revenue primarily through annual membership fees. Individual membership costs €490 per year. Office membership is available for multiple employees within one organization with tiered pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pensioenorde is a Dutch professional association (beroepsvereniging) that delivers annual membership services to approximately 300 pension advisors and specialists. Its core offering bundles access to a curated pension knowledge bank (Pensioenkennis.nl) with jurisprudence and weekly legislative updates, an EPD register of certified pension specialists, a proprietary permanent education (PE) system, twice-yearly member meetings, and specialist masterclasses, all priced at €490 per individual member per year with tiered office-membership discounts.

Product overview

Pensioenorde operates as a professional association for pension professionals in the Netherlands, offering a unified membership-based service portfolio. The core offering consists of annual membership providing access to a knowledge bank (pensioenkennis.nl) with jurisprudence and legislation, an EPD register of certified professionals, permanent education programs, masterclasses, and twice-yearly member meetings. The organization was formed in January 2019 through the merger of the NOPD (Nederlandse Orde van Pensioendeskundigen) and RPA (Register Pensioenadviseurs). Aspirant membership provides a two-year pathway for newer professionals to achieve full membership status.

Differentiator

Problem solved

Functional benefit

Products and services

• Lidmaatschap (Membership) Annual membership providing Dutch pension advisors and specialists with access to the Pensioenkennis.nl knowledge bank, the EPD register, the permanent education program, twice-yearly member meetings, masterclasses, policy advocacy representation, and weekly jurisprudence and legislation updates. Standard individual membership is priced at €490 per year, with a tiered office-membership discount structure for multi-advisor firms.
• Aspirant-lidmaatschap (Aspirant Membership) Two-year provisional membership pathway for newer pension advisors or those holding only a WFT-pension diploma, requiring completion of permanent education requirements and submission of a portfolio demonstrating professional competence to advance to full membership.
• Pensioenorde Kennisbank (Knowledge Bank) A pension-specific knowledge database integrated into the Pensioenorde website, providing members with access to court rulings and jurisprudence from the past six years, professional articles, decisions from regulators such as the AFM, and pension legislation, all with expert commentary and weekly updates.
• EPD-Register (EPD Register) A register of certified pension professionals who meet Pensioenorde's quality standards, functioning as a public directory through which prospective clients and employers can find qualified pension advisors and specialists.
• Permanente Educatie Programma (Permanent Education Program) A continuing professional development program that members must complete to maintain their certified status, awarding PE points for participation in member meetings, masterclasses, and other qualifying activities under Pensioenorde's own PE system.
• Ledenbijeenkomsten (Member Meetings) In-person member gatherings typically held twice yearly in March and September, featuring expert speakers, masterclasses, and networking opportunities for Dutch pension professionals to exchange knowledge and discuss current pension developments.
• Masterclasses Educational sessions led by industry experts and academics covering specialized pension topics such as pension division following divorce, offered to Pensioenorde members to support permanent education and professional development.

Quantifiable outcome

• Weekly updates on pension jurisprudence and legislation provided to members
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pensioenkennis.nlcoreTechnology or Integration · 14 September 2019Pensioenorde integrated Pensioenkennis.nl into its own website, providing members with access to a unique knowledge database containing jurisprudence, specialist articles, and regulatory decisions from the past six years. Members receive weekly updates with links to news.
• ScildonminorStrategic or Co-development PartnerScildon partnered with Aegon following Aegon's announcement to stop the DGA-Beleggingspensioen product. Scildon committed to accepting DGA clients without health guarantees, provided there are equivalent coverage levels. This collaboration addresses the market need created by Aegon's exit from the product.
• Onderlinge 's-Gravenhage (OG)coreStrategic or Co-development PartnerPensioenorde's Commission for Implementation Affairs visited Onderlinge 's-Gravenhage to discuss various implementation matters including product features, advisor relationships, and market positioning. OG provides pension products for the SMB market and believes in its interest rate philosophy, calling on pension advisors to include OG products in advisory trajectories.
• ZwitserlevenminorOthersPensioenorde advocated for Zwitserleven to correct errors made during the transfer of small pensions. Following Pensioenorde's insistence, Zwitserleven committed to restoring all affected policies and returning transferred values to original insurers.
• A.s.r.minorStrategic or Co-development PartnerA.s.r. initially planned changes to Werknemers Pensioen 2021 including adjustments to premium scales and ANW coverage. Following critical questions from Pensioenorde regarding potential unwanted changes to employment conditions, A.s.r. decided to maintain all premium scales and ANW-pensioen unchanged after productive consultation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CFA Institute: CFA Institute is the global professional body for investment professionals, providing the global umbrella under which CFA Society Netherlands operates and competing indirectly for the same continuing-education mindshare.
• CFP Board: CFP Board is the US-based certification body for CERTIFIED FINANCIAL PLANNER professionals, providing a global standard for financial planner credentials that overlaps with Pensioenorde's EPD register and PE function.
• Nederlandse Vereniging van Banken (NVB): The Dutch Banking Association is the broader industry body for banks in the Netherlands, including pension-adjacent activities, serving as a larger incumbent that overlaps with Pensioenorde's advocacy and member-base remit.

Direct peers

• Verbond van Verzekeraars: The Dutch Association of Insurers is the industry body for the Dutch insurance sector including life and pension products, making it a structurally similar membership organization with overlapping policy advocacy in the pension domain.
• Adfiz: Adfiz is the Dutch association of independent financial advisors, operating a comparable membership, PE, and advocacy model for financial professionals in the Netherlands, directly competing for overlapping members and influence.
• Federatie Financieel Planners (FFP): FFP is the Dutch Federation of Financial Planners, a professional association that overlaps with Pensioenorde on financial planning, retirement, and PE for planners — competing for similar members and credibility.
• CFA Society Netherlands: The Dutch chapter of the CFA Institute network is a professional association for investment professionals, offering a comparable membership, PE, and recognition model aimed at Dutch finance professionals.
• SEH (Stichting Erkenningsregeling Hypotheekadviseurs): SEH is the Dutch recognition foundation for mortgage advisors, operating a register and quality framework for advisors that parallels Pensioenorde's EPD register model in the Dutch financial advisory ecosystem.
• DSI (Dutch Securities Institute): DSI is a Dutch professional institute for securities and investment professionals, running its own certification, register, and PE programs — structurally analogous to Pensioenorde's EPD register and PE system.

Regional players

• Pensions Management Institute (PMI): PMI is the UK professional body for the pensions industry, offering membership, qualifications, and PE in pensions — the closest geographically adjacent peer to Pensioenorde's mission outside the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Pensioenorde
• Facebookfacebook.com/profile.php?id=100057137303426
• LinkedInlinkedin.com/company/pensioenorde

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pensioenorde