Live Well Cpap And Medical Supply

What Live Well Cpap And Medical Supply does

Live Well CPAP & Medical Supply is a privately held durable medical equipment (DME) retailer based in Boise, Idaho, with a secondary storefront in Caldwell. The company sells and supports CPAP and BIPAP machines, masks, and replacement supplies (filters, tubing, headgear, cushions, nasal pillows), as well as oxygen therapy equipment and — added more recently — Continuous Glucose Monitoring (CGM) devices and supplies. All equipment fitting and patient education are conducted by credentialed staff, including Certified Polysomnographic Technicians (CPSGT) and Registered Polysomnographic Technologists (RPSGT), whose combined clinical experience exceeds 32 years.

The company operates a sales-led, direct-to-patient model. Free in-person consultations, try-on sessions, and free Spanish-language support ("Se Habla Español") anchor patient acquisition across two physical locations, with phone-based scheduling and an online bill-pay portal supporting the workflow. The company is in-network with most health insurance plans, and revenue derives from one-time equipment sales, recurring resupply orders, and insurance reimbursement. Customer acquisition also leans on organic search, a website presence (livewellcpap.com), Facebook activity, and Google reviews linked to both Idaho locations.

Commercially, the business is geographically concentrated in Idaho, with no disclosed expansion beyond a second in-state storefront. Ownership appears to be founder/operator style with no disclosed venture, private equity, or institutional capital in the data. The 2024 addition of CGM products represents the most significant recent product-line extension, indicating intent to broaden the addressable chronic-condition footprint while continuing to lean on credentialed clinical staff as the primary differentiator against larger DME and online CPAP retailers.

Name

Live Well Cpap And Medical Supply

Legal name

Live Well CPAP & Medical Supply

Website

https://livewellcpap.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Well CPAP & Medical Supply is a privately held Idaho-based durable medical equipment retailer selling CPAP/BIPAP machines, masks, supplies, oxygen equipment, and CGM devices to individual patients, with credentialed polysomnographic technicians conducting equipment fitting and patient education in Boise and Caldwell.

Ownership category

akta.pro rank

Product category

Sleep Apnea and Respiratory Medical Equipment

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

akta.pro secondary industry

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

Keywords

• Sleep apnea therapy
• CPAP machines
• Medical equipment supplies
• BIPAP therapy
• Respiratory care products

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. CPAP/BIPAP Equipment Sales: Sale of CPAP machines, BIPAP machines, masks, accessories, and related supplies. One-time equipment purchases with ongoing supply replacement needs.
2. Medical Supply Resupply: Ongoing replacement supplies including filters, tubing, connectors, headgear, nasal pillows, and interface cushions for CPAP/BIPAP equipment. Generates recurring revenue through resupply orders.
3. Insurance Reimbursement: In-network with most health insurance plans. Billing and reimbursement through insurance for covered equipment and supplies.
4. CGM Devices and Supplies: Recently expanded product line offering Continuous Glucose Monitoring devices and supplies.
5. Oxygen Equipment: Sale and supply of oxygen equipment and related accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Live Well CPAP & Medical Supply is a regional medical equipment retailer that sells, fits, and supports CPAP/BIPAP machines, masks, and related supplies, as well as oxygen equipment and continuous glucose monitoring (CGM) devices. The company operates physical storefronts in Boise and Caldwell, Idaho, and employs registered polysomnographic technologists and clinical staff who provide free consultations, personalized mask fitting, and ongoing patient support.

Product overview

Live Well CPAP & Medical Supply is a healthcare equipment retailer offering a coordinated portfolio of sleep therapy and medical supply products. The core offerings center on CPAP and BIPAP machines and masks (the primary product lines), complemented by essential supplies (connectors, headgear, cushions, tubing, filters), travel batteries, oxygen equipment, and recently-added Continuous Glucose Monitoring (CGM) devices. The company also provides free consultations with certified technicians to assist patients in selecting and fitting equipment. All products are available through two Idaho locations (Boise and Caldwell) with insurance billing support.

Differentiator

Problem solved

Functional benefit

Products and services

• CPAP and BIPAP Machines Continuous positive airway pressure and bilevel positive airway pressure machines sold to individual patients diagnosed with sleep apnea or other breathing disorders. Includes expert setup and clinical guidance from registered polysomnographic technologists.
• CPAP and BIPAP Masks and Supplies Replacement masks, cushions, headgear, tubing, filters, and other consumable supplies for CPAP/BIPAP users, with personalized mask fitting provided by clinical staff.
• Oxygen Equipment Medical oxygen equipment and related supplies sold to patients requiring supplemental oxygen therapy.
• Continuous Glucose Monitoring (CGM) Devices and Supplies Continuous glucose monitoring devices and consumable sensors sold to individual patients managing diabetes.
• Free CPAP and Sleep Apnea Consultations Complimentary in-person consultations conducted by registered polysomnographic technologists to evaluate patients for sleep apnea and recommend appropriate equipment.

Quantifiable outcome

• 32+ years combined experience as Registered Polysomnographic Technologists

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ResMed: Global manufacturer of CPAP and BiPAP machines and masks sold through DME channels including Live Well. Represents an upstream supplier with potential to vertically integrate or disintermediate regional DME retailers.
• Philips Respironics: Major manufacturer of CPAP, BiPAP, and oxygen equipment distributed through DME providers. As an OEM partner to Live Well, it represents both an enabling incumbent and a long-term vertical integration threat.

Direct peers

• Rotech Healthcare: National DME provider specializing in respiratory products including CPAP, oxygen, and sleep therapy equipment with insurance billing. Directly comparable product mix and payer-based revenue model.
• CPAP.com: Largest U.S. online retailer of CPAP machines, masks, and supplies competing primarily on price, selection, and convenience. Represents the e-commerce competitive threat against Live Well's local-service model.
• Apria Healthcare (Owens & Minor): National DME supplier of CPAP, BiPAP, oxygen, and home respiratory equipment working with insurance networks. Directly competes with Live Well across the same product categories and payer relationships.
• Lincare (Linde): Major U.S. respiratory and DME provider offering CPAP, oxygen therapy, and related home-care equipment through in-network insurance billing. Closely comparable business model and product portfolio.
• AeroCare Holdings: National DME and home medical equipment company with strong respiratory and sleep therapy offerings. Comparable product portfolio and insurance-driven revenue model to Live Well.
• Quipt Home Medical: U.S. home medical equipment provider focused on respiratory and sleep therapy including CPAP and oxygen. Comparable business model with in-network insurance billing across multiple states.
• AdaptHealth: Large national DME provider offering CPAP, oxygen, and related sleep/respiratory equipment with in-network insurance billing. Direct overlap with Live Well's core product lines and revenue model, but at national scale.
• American HomePatient: National DME supplier offering respiratory therapy equipment, sleep apnea devices, and home oxygen with insurance billing. Directly comparable product lines and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/live-well-cpap-and-medical-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Well Cpap And Medical Supply