Noir Pit Coffee Co.

What Noir Pit Coffee Co. does

Noir Pit Coffee Co. (legal entity Papilla Gıda Ürünleri Sanayi ve Ticaret Anonim Şirketi) is a Turkish specialty coffee company founded in 2012 and headquartered in Beyoğlu, Istanbul. It operates four boutique cafés across Istanbul neighborhoods (Pera, Moda, Göktürk, Bakırköy), an in-house roasting facility (Kavurmahane) in Kağıthane operated in partnership with Everbean Roastery, and a nationwide e-commerce storefront. The product portfolio centers on single-origin 100% Arabica whole-bean coffees from Rwanda, Ethiopia, Colombia, Guatemala, Nicaragua, Uganda, and Brazil, plus a signature Dark Italian blend, Swiss Water decaffeinated coffee, and Nespresso-compatible capsules, available in 250g, 1000g, 10-capsule, and 60-capsule formats. All coffee is roasted to order using origin-specific heat profiles, rested in climate-controlled rooms, and packaged in one-way valve bags to preserve freshness, with same-day or next-business-day dispatch from a central warehouse.

The company monetizes across four revenue streams: direct-to-consumer e-commerce sales through noirpit.com (free shipping above 1,200 TL, Visa/Mastercard/Maestro payments), in-store café sales, B2B corporate/office coffee supply with monthly subscription billing and dedicated WhatsApp account management, and a franchise program offering branded café licenses with operational, roasting, and training support. Pricing is unit-based for D2C and capsules (e.g., Rwanda Karambi 250g at 665 TL, 1000g at 2,130 TL; 60-capsule packs from 1,680 TL to 1,900 TL) and quote-based for corporate accounts. Marketing is digital-first, centered on Instagram (noirpitcoffeeco), Facebook (noirpit), the e-commerce site, an email newsletter, and WhatsApp Business, with the boutique café atmosphere generating organic word-of-mouth. The brand cites 12+ years of continuous operations, a Rwanda Karambi cupping score of 86 points, and a B2B reference list including JW Marriott, Maxx Royal, Zorlu Grand Trabzon, Beymen, Karaca, and SushiCo.

Name

Noir Pit Coffee Co.

Legal name

Papilla Gıda Ürünleri Sanayi ve Ticaret Anonim Şirketi

Website

https://noirpit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Noir Pit Coffee Co. is a Turkish specialty coffee roaster and boutique café operator serving Istanbul consumers and corporate clients with freshly roasted single-origin Arabica beans, capsules, and blends via four cafés, a Kağıthane roastery, and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery & Retail

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roastery
• Single origin coffee
• Coffee capsules
• Fresh roasted beans
• Boutique coffee shop

Headquarters

HQ city

Beyoglu

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Coffee Sales: Direct-to-consumer online sales of whole bean, capsule, and bulk coffee packages through noirpit.com. Customers select grind type, origin, and package size. This is the primary revenue stream.
2. Retail Store Sales: Boutique café sales across 4 Istanbul locations (Pera, Moda, Göktürk, Bakırköy). Stores offer in-store coffee preparation, pastries, and retail bag sales. Contributes to brand experience and direct revenue.
3. Corporate / Office Coffee Supply: B2B supply of fresh roasted coffee to offices and businesses with regular scheduled deliveries, volume pricing, and corporate discounts. Marketed via WhatsApp business contact and dedicated B2B landing page.
4. Franchise Revenue: Franchise program offering entrepreneurs the ability to open Noir Pit branded locations, leveraging 12 years of operational systems, roasting supply chain, brand, and training support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Noir Pit Coffee Co. operates a vertically integrated specialty coffee business that sources green coffee beans from high-altitude farms across Rwanda, Ethiopia, Colombia, Guatemala, Nicaragua, Uganda, Brazil, and Bolivia, roasts them at its own Kağıthane facility (Kavurmahane) on an order-to-roast basis using origin-specific heat profiles, and sells the roasted coffee as whole beans and capsules through an e-commerce storefront and four boutique cafés in Istanbul (Pera, Moda, Göktürk, Bakırköy). The company also offers B2B office/hotel coffee supply with recurring scheduled deliveries and operates a franchise program.

Product overview

Noir Pit Coffee Co. operates as a specialty coffee company offering a curated portfolio of single-origin whole bean coffees and capsule coffee products. The core offering consists of single-origin coffees from premium regions including Rwanda Karambi (86 cupping points), Colombia Supremo, Ethiopia Yirgacheffe Grade 1, Guatemala Huehuetenango, and a signature Dark Italian blend. Additional offerings include Swiss Water decaf coffee and mixed variety capsule packs. The company differentiates through direct trade sourcing from high-altitude farms, small-batch roasting at their Kağıthane facility, and delivery of freshly roasted coffee in one-way valve packaging. Products are available in whole bean format (250g and 1000g sizes) or capsule format (10-count and 60-count packs), with an optional bundle pairing Rwanda coffee with gluten-free Mom's cookies. The company also offers bulk purchasing options for businesses and operates physical cafe locations across Istanbul.

Differentiator

Problem solved

Functional benefit

Products and services

• Rwanda Karambi Whole Bean Coffee Single-origin whole bean coffee sourced from Rwanda's Karambi region, made from 100% Arabica Bourbon beans with chocolate, honey, caramel, vanilla, and floral notes; omni-roast method; 86 cupping score. Sold in 250g and 1000g packages for home brewing and offices.
• Colombia Supremo Whole Bean Coffee Single-origin whole bean coffee from Colombia's Supremo region with a balanced flavor profile targeted at passionate coffee enthusiasts; available in 250g and 1000g packages.
• Ethiopia Yirgacheffe Grade 1 Whole Bean Coffee Premium single-origin coffee from the Yirgacheffe region grown at 1,700-2,200m altitude, featuring Grade 1 quality with citrus and floral notes; sold in 250g and 1000g packages.
• Guatemala Huehuetenango Whole Bean Coffee Single-origin coffee from Guatemala's Huehuetenango region grown at high altitudes near the Mexican border, prized for acidic and fruity aromatic qualities; available in 250g and 1000g packages.
• Dark Italian Blend Coffee Signature dark-roast blend combining Nicaragua, Brazil, and Uganda coffees optimized for espresso preparation; sold in 250g and 1000g packages.
• Decaf Swiss Water Coffee Decaffeinated coffee processed using the chemical-free Swiss Water method, sourced from Bolivia's Yungas region in the Colonia San Ignacio community; available in 250g and 1000g packages.
• Natural Logita Avocado Grade 1 Limited Edition Coffee Limited edition specialty coffee from the Natural Logita Avocado farm, Grade 1 quality, offering rare flavor profiles in a 60g package.
• Ethiopia Yirgacheffe Capsule Coffee Capsule coffee format containing Ethiopia Yirgacheffe Grade 1 coffee, offering the same floral and citrus notes in convenient single-serve pods; available in 10-pack and 60-pack sizes.
• Rwanda Karambi Capsule Coffee Capsule coffee featuring Rwanda Karambi single-origin coffee with 86 cupping points; chocolate, honey, and caramel notes; sold in 10-pack and 60-pack sizes.
• Guatemala Huehuetenango Capsule Coffee Capsule coffee featuring Guatemala Huehuetenango beans, prized for exceptional quality and high-altitude growing conditions; available in 10-pack and 60-pack sizes.
• Colombia Supremo Capsule Coffee Capsule coffee offering Colombian coffee tradition in convenient single-serve pods; available in 10-pack and 60-pack sizes.
• Mixed Capsules Variety Pack (60 Capsules) Mixed variety 60-capsule pack containing 10 capsules each of Rwanda Karambi, Ethiopia Yirgacheffe, Colombia Supremo, Guatemala Huehuetenango, Velvet, and Dark Italian varieties.
• Rwanda Coffee + Mom's Brownie Cookie Bundle Bundle combining Rwanda 250g whole bean coffee with 3 gluten-free Mom's Cookie brownies made with oat flour, walnuts, flaxseed, coconut, vanilla oil, and extra virgin olive oil.
• Turkish Coffee (Türk Kahvesi) Traditional Turkish-style coffee products sold through the e-commerce site under the dedicated Türk Kahvesi category.
• Tea Blends (Çaylar) Tea blends sold through the e-commerce site under the dedicated Çaylar category.
• Coffee Brewing Equipment Coffee brewing equipment and accessories sold through the e-commerce site under the dedicated Kahve Ekipmanları category.
• Boutique Café Service (Pera, Moda, Göktürk, Bakırköy) Walk-in boutique café service at four Istanbul locations (Pera in Beyoğlu, Moda in Kadıköy, Göktürk in Eyüpsultan, Bakırköy) offering specialty coffee drinks, pastries, in-store retail bag sales, and brand experience.
• Corporate / Office Coffee Supply B2B supply of fresh roasted coffee to offices, hotels, restaurants, and event venues with regular scheduled deliveries, volume pricing, and dedicated account management. Notable customers include JW Marriott, Maxx Royal, Zorlu Grand Trabzon, Beymen, Karaca, Cafemarkt, Clementine, Cups Clouds, Dem Ebb, Gourmet Garage, Selamlique, and SushiCo.
• Noir Pit Franchise Program Franchise program enabling entrepreneurs to open Noir Pit branded cafés, with the company providing operational systems, roasting supply, brand, architectural support, training, and marketing guidance.

Quantifiable outcome

• 86 cupping score for Rwanda Karambi, qualifying as 'excellent specialty coffee' above the 80-point specialty threshold
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Everbean RoasterycoreTechnology or IntegrationEverbean Roastery is Noir Pit's roasting partner, handling the roasting process at the Kağıthane facility. Their 'Mastery Journey' is described as a 4-step process: green bean selection, roasting with custom heat profiles, resting in climate-controlled rooms, and valve packaging. Everbean contributes roasting expertise and artisan methodology to Noir Pit's order-to-roast model.
• JW MarriottminorOthersPremium hotel chain that serves Noir Pit Coffee Co. products, particularly for events and corporate hospitality. Listed as a reference customer on the website.
• Maxx RoyalminorOthersLuxury resort chain that serves Noir Pit Coffee Co. products at their properties. Listed as a reference customer on the website.
• iklascoreTechnology or Integrationikas is the e-commerce infrastructure provider powering noirpit.com. The website footer states 'ikas E-Ticaret Altyapısı ile Hazırlanmıştır.' The platform handles product catalog, online payments, order management, customer accounts, and shipment tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Bottle Coffee: US specialty roaster-café chain built on freshly roasted, single-origin coffee served in boutique cafés and shipped direct. Same vertical integration, freshness-led positioning, and DTC-plus-café model.
• Counter Culture Coffee: Specialty roaster focused on single-origin, transparently sourced coffee with training/education programs and wholesale/B2B supply to cafés and offices. Comparable sourcing and B2B-led GTM.
• Intelligentsia Coffee: Pioneering specialty roaster with direct trade relationships, in-house roasting, and a network of owned cafés plus wholesale supply. Same integrated specialty-coffee operating model.
• Verve Coffee Roasters: Specialty roaster with single-origin sourcing, owned cafés, and e-commerce DTC business. Comparable vertical integration and boutique positioning.
• Stumptown Coffee Roasters: Specialty coffee roaster with direct trade sourcing, in-house roasting, owned cafés, and DTC e-commerce for whole bean and capsules. Highly comparable integrated operating model.
• Kronotrop Specialty Coffee: Istanbul-based specialty coffee roaster and café operator with in-house roasting, single-origin sourcing, and DTC e-commerce. The closest Turkish peer to Noir Pit's integrated roastery-café model.

Broad incumbents

• illycaffè: Global CPG coffee brand selling roasted/espresso coffee through retail and foodservice, including capsules. Overlaps with Noir Pit's packaged coffee and capsule offerings but at far larger scale.
• Lavazza: Italian coffee manufacturer and CPG brand with broad retail, foodservice, and capsule lines (Lavazza A Modo Mio). Comparable packaged/coffee product overlap and B2B hospitality supply.
• Kahve Dünyası (Coffee World): Turkey's largest specialty coffee chain with hundreds of cafés and packaged retail coffee. Operates in the same Turkish market and category but at much larger scale with broader mass-market positioning.
• Nespresso (Nestlé): Global leader in single-serve capsule coffee with proprietary machines and extensive hospitality/B2B accounts. Direct incumbent on Noir Pit's capsule format and corporate/B2B business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noirpit
• Instagraminstagram.com/noirpitcoffeeco
• LinkedInlinkedin.com/company/noir-pit-coffee-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noir Pit Coffee Co.