Odesus S.a.

What Odesus S.a. does

Odesus S.a. (Οδέσους ΑΕ) is a Greek value-added distributor and systems integrator, founded in 1993 and headquartered in Glyfada (Athens) with a regional base in Thessaloniki (K. Toumpa). The company specializes in retail loss prevention (EAS/RF/RFID anti-theft systems), RFID-based inventory and customer engagement, parking management, cash handling, and facility security solutions. It operates as the exclusive Greek distribution and integration partner for Checkpoint Systems (EAS/RF/RFID antennas including the NEO 2.0 modular platform and Evolve series) and Keonn (full RFID hardware/software stack including AdvanReader series, Advantenna series, AdvanMux multiplexers, AdvanCloud cloud platform, and AdvanNet unified software). Odesus also distributes Parklio smart parking barriers and Cash Tester currency verification equipment. Notable technical components in the deployed portfolio include beam-steering RFID loss-prevention systems (AdvanSafe, AdvanGate), an autonomous RFID inventory robot (Robin), interactive fitting rooms (AdvanFitting), modular RFID self-checkout (AdvanGo), and GS1 SGTIN-compliant RFID tag encoding stations (AdvanPrint, AdvanStation).

The company serves Greek retail (apparel, fashion, footwear, sports, cosmetics, grocery), logistics and warehousing, parking operators, healthcare facilities, and cash-handling businesses. Revenue is generated through a combination of hardware sales (EAS antennas, RFID systems, parking barriers, currency detectors), professional services (solution design, installation, training), and ongoing support and maintenance. All projects are quote-based with multi-year contract cadences; pricing is not publicly disclosed. The go-to-market is sales-led, relying on direct field sales via experienced technical consultants and solution designers based in Athens and Thessaloniki, supported by a content marketing program (newsletters since 2011, white papers, microsites) and presence at industry events such as EuroShop, EuroCIS, and SECUREXPO. Scale indicators on the company website cite 9,500+ installed antennas, 6,500+ satisfied customers, and 30+ years of continuous operation in the Greek market.

Name

Odesus S.a.

Legal name

Οδέσους ΑΕ

Website

https://odesus.gr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Odesus S.a. is a Greek value-added distributor and systems integrator, founded in 1993, specializing in retail loss prevention (EAS/RFID), parking management, cash handling, and RFID-based retail analytics. It serves Greek retail, healthcare, logistics, and parking operators as the exclusive Greek partner for Checkpoint Systems and Keonn RFID platforms.

Ownership category

akta.pro rank

Product category

Retail Loss Prevention Systems

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

akta.pro secondary industry

Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG)

Keywords

• Retail loss prevention
• EAS RFID systems
• Parking management solutions
• Cash handling equipment
• Retail security integration

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Loss Prevention Systems (EAS/RFID): Sale and installation of anti-theft antenna systems (Checkpoint NEO, Evolve series) and RFID-based loss prevention solutions (AdvanSafe, AdvanGate, AdvanMat, AdvanGuard). Revenue generated through equipment sales, installation services, and ongoing maintenance contracts.
2. RFID Systems and Components: Sale and integration of Keonn RFID hardware (readers, antennas, multiplexers, splitters, cables) and software platforms (AdvanCloud, AdvanNet). Includes encoding systems, inventory management, interactive retail, and POS solutions.
3. Parking Management Solutions: Supply and installation of parking management hardware (barriers, terminals, ANPR cameras, payment systems) and software for free and paid parking, as well as vehicle access control for logistics and warehouses. Includes Parklio smart barriers.
4. Cash Handling and Authentication: Sale and service of currency detectors (Cash Tester), banknote counters, coin counters, and cash management systems with ECB-certified counterfeit detection for Euro banknotes.
5. Installation and Support Services: Solution design, installation by experienced technical personnel, and ongoing technical support. Technical workshops in Athens and Thessaloniki for repairs and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Odesus S.A. is a Greek value-added distributor and systems integrator that designs, installs and supports retail loss-prevention (EAS/RFID anti-theft antennas), RFID-based retail operations (inventory, POS, self-checkout, interactive fitting rooms), parking management and vehicle access control (Parklio smart barriers, ANPR, payment terminals), and cash handling (Cash Tester counterfeit detectors and banknote counters). As the exclusive Greek partner for Checkpoint Systems and Keonn, the company resells and integrates these vendors' hardware and software platforms for retail, logistics, healthcare and parking customers across Greece.

Product overview

Odesus S.a. is a Greek retail technology company operating since 1993, offering a comprehensive portfolio of loss prevention and retail solutions. The core offering includes five main solution areas: Loss Prevention (anti-theft systems with RFID and EAS technology), Security & Facility Management (CCTV, alarms, fire detection), Cash Management (currency verification and counting), Shopping Experience (retail analytics, visitor counting, ESL), and Vehicle Management (parking solutions). The company operates as a value-added reseller and integrator for major technology brands including Checkpoint Systems (NEO EAS antennas: NG12, NS45, NP12/22, P10/20, G10, E10, G35, P30, S10, S20) and Keonn (complete RFID systems including AdvanCloud and AdvanNet software platforms, readers, antennas, multiplexers, and specialized solutions for tag encoding, inventory tracking, interactive retail, POS, and loss prevention). Additionally, the company offers Parklio smart parking solutions. The product architecture follows an integrated systems approach combining hardware, software, and services for retail loss prevention and operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• RFID.odesus.gr: RFID solutions microsite offering modular RFID systems and equipment for retail and other sectors.
• neo.odesus.gr
• parking.odesus.gr

Products and services

• Loss Prevention Solutions (Μείωση Απωλειών) Integrated retail loss-prevention offering bundling anti-theft merchandise protection systems, source tagging, RFID-based loss prevention and cash-register transaction controls for Greek retail environments.
• Security & Facility Management (Ασφάλεια & Διαχείριση Εγκαταστάσεων) Comprehensive facility security systems including CCTV surveillance, intrusion alarms, fire detection, fog security systems and electronic locking mechanisms for retail and commercial sites.
• Cash Management (Διαχείριση Μετρητών) Currency handling solutions including ECB-certified counterfeit detectors (Cash Tester CT series), banknote counters (BC series), coin counters and cash collection security systems.
• Shopping Experience Solutions (Αγοραστική Εμπειρία) Retail analytics and customer engagement solutions including visitor counting, retail/store/customer analytics, priority queue management, product promotion/digital signage and customer satisfaction systems.
• Vehicle Management Solutions (Διαχείριση Οχημάτων) Parking and logistics vehicle management solutions including access control barriers, automatic payment terminals, ANPR camera systems and parking management software for paid/free parking and logistics yards.
• Checkpoint NEO EAS Antennas Checkpoint Systems electronic article surveillance antennas for retail loss prevention, including models NG12 (acrylic), NS45, NP12/NP22, Evolve P10/P20, Evolve E10 2.0, Evolve G10, Evolve G35, Evolve S10, Evolve S20 with varying detection corridors and aesthetics.
• NEO 2.0 Anti-theft Antenna Platform Modular RF EAS antenna platform with detection corridors up to 2.7m, integrated RFID upgrade capability, Bluetooth connectivity, IoT remote maintenance and EAS jammer detection (NG12, NP12/NP22, NS45, Evolve P10/P20, Evolve E10 2.0, Evolve G10, Evolve G35, Evolve S10, Evolve S20).
• Parklio Smart Parking Solutions Parklio smartphone-controlled parking products including Parking Barrier (solar-powered, 6-ton load capacity, digital key sharing), Automatic Gate Barrier, Automatic Chain Barrier, Parking Bollard, Parking Management System and Parklio Gateway.
• Keonn RFID Systems Complete Keonn RFID solution suite including tag encoding, automatic inventory, interactive retail, point-of-sale and loss prevention systems, powered by AdvanCloud and AdvanNet software platforms.
• AdvanCloud Cloud-based software platform for remote management of Keonn RFID systems including encoding systems, automatic inventory, interactive retail, loss prevention and point-of-sale systems, with real-time RFID tag detection storage.
• AdvanNet Common software platform for Keonn RFID readers and systems providing a unified interface to manage all Keonn products and connect them with third-party systems.
• AdvanReader UHF RFID Readers Keonn UHF RFID readers including AdvanReader-10 (USB), AdvanReader-70 (1-2 ports), AdvanReader-160 (4 ports, supports up to 1024 antennas via Keonn multiplexers) and AdvanReader-70A (integrated antenna), with integrated Linux OS, embedded microcontroller, GPIO, onboard speakers and LEDs.
• Advantenna UHF RFID Antennas Keonn UHF RFID antenna family including Advantenna-p11, p12, p13, p14, p16, p22, p33, SP11, SP12, L11 (near-field) and CP11 (controlled field) models for varied retail and industrial applications.
• AdvanMux RFID Multiplexers Keonn RFID multiplexers (AdvanMux-4, AdvanMux-8, AdvanMux-16) that expand the number of antennas connected to a single reader and are compatible with Impinj, Zebra, Alien, ThingMagic and other major reader brands.
• AdvanSplitter RFID Power Splitters Keonn RFID power splitters (AdvanSplitter-2, AdvanSplitter-4, AdvanSplitter-8) for combining multiple antennas with extended reading range.
• AdvanGPIO Connection Boards Keonn connection boards including AdvanGPIO-100 (connecting Keonn products to third-party readers) and AdvanGPIO-200 (connecting external devices to Keonn readers).
• AdvanPrint and AdvanStation RFID Encoding Systems Cloud-based RFID tag printing and encoding solutions (AdvanStation-100, AdvanStation-200, AdvanPrint) using GS1 SGTIN standard for EPC code generation with password protection for tag security.
• Automatic Inventory & Tracking Systems Keonn automated RFID inventory systems including AdvanScan (handheld cloud-based), Robin (autonomous mobile RFID inventory robot with 8 antennas, 2D x,y item location), AdvanTrack (aerial tracking), AdvanShelf (smart shelves), AdvanPortal and AdvanFlow.
• Interactive Retail Systems Keonn interactive shopping solutions including AdvanLift (product information displays), AdvanLook (smart recommendations), AdvanServe (portable recommendations), AdvanMirror (interactive mirror) and AdvanFitting (smart fitting rooms 200/300).
• Point-of-Sale RFID Systems Keonn RFID POS solutions including AdvanPay-10, AdvanPay-120, AdvanPay-170 (with hard tag deactivator for self-checkout), AdvanPay-500 (high-performance reader with restricted reading zone) and AdvanGo (modular self-checkout system with restricted reading zone).
• RFID Loss Prevention Systems Keonn RFID-based security systems including AdvanSafe-200 (aerial with beam-steering), AdvanSafe-100, AdvanMat-300 (floor mat), AdvanGuard (alarm unit), AdvanGate-100 and AdvanGate-200 (combining EAS and RFID with beam steering).
• Cash Tester Currency Verification Devices Cash Tester counterfeit detection devices (CT series) and banknote counters (BC series) certified by the European Central Bank for new 100 and 200 Euro banknotes, achieving 100% success rate in ECB certification testing.
• Retail Analytics Solutions Keonn store analytics including customer counting, retail analytics, store analytics and customer analytics for retail performance optimization.
• Digety Electronic Shelf Labels (ESL) Digital price tags and smart store ESL system with additional digital capabilities for in-store price automation.
• Installation, Solution Design and Support Services Professional services offering solution design, on-site installation by experienced technical personnel and ongoing technical support with fully equipped technical workshops in Athens and Thessaloniki for repairs and maintenance.

Quantifiable outcome

• Reduces retail shrinkage by up to 85% with targeted anti-theft protection
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Checkpoint SystemscoreChannel Partner/ Reseller/ DistributorOdesus is the exclusive Greek distributor and integration partner for Checkpoint Systems products including the NEO and Evolve EAS/RFID antenna platforms, source tagging solutions, RF/RFID hard tags, and Checkpoint Alpha High Theft Solutions. This partnership dates to at least 1993.
• KeonncoreChannel Partner/ Reseller/ DistributorOdesus serves as the Greek partner for Keonn's complete RFID portfolio including hardware (readers, antennas, multiplexers, splitters), software (AdvanCloud, AdvanNet), and integrated RFID solutions for retail, healthcare, and logistics. Keonn has been working with RFID technology since 2011 and has a large global network of system integration partners.
• Keonn System Integration PartnersminorChannel Partner/ Reseller/ DistributorKeonn operates with a large global network of system integration partners. The Keonn company page notes they work through partners to provide integrated RFID systems worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Checkpoint Systems: Global market leader in retail loss prevention (EAS/RFID) and source tagging solutions. Odesus is the exclusive Greek distributor of Checkpoint's NEO 2.0 and Evolve EAS antenna platforms, making Checkpoint both its core partner and the most directly comparable global incumbent in the same product category.
• Zebra Technologies: Enterprise RFID reader, barcode, and location solutions provider also referenced as compatible with Keonn multiplexer products. Comparable as a broad incumbent in retail RFID hardware and an alternative brand Odesus customers could integrate.
• Gunnebo: Global security solutions provider covering cash handling, access control, and entrance security for retail, banking, and public venues. Comparable to Odesus on cash management (Cash Tester overlap) and on parking/access control (Parklio overlap) at the European incumbent level.
• Sensormatic Solutions (Johnson Controls): Direct global competitor to Checkpoint in EAS-based retail loss prevention, now part of Johnson Controls. Comparable to Odesus at the product level (anti-theft antennas, RFID overhard) and as the other principal global brand a Greek integrator could partner with or compete against.
• Avery Dennison Retail: Global leader in RFID inlays and tags plus integrated retail solutions (Janela, atma.io). Comparable to Odesus at the RFID hardware layer Odesus distributes through Keonn, and a potential competitor if it expanded into integrated RFID systems.

Direct peers

• Nedap Retail: Dutch provider of RFID-based retail loss prevention and stock visibility solutions (iD Top, !D Cloud). Directly comparable to Odesus's Keonn-powered RFID loss prevention offering in product functionality and target customer (apparel and specialty retailers).
• SML Group: Global RFID solutions provider specializing in retail item-level tagging, encoding, and inventory visibility. Comparable to Odesus's Keonn RFID portfolio (AdvanPrint, AdvanStation, AdvanCloud) and serves the same enterprise retail customer base (apparel, footwear, specialty).

Emerging players

• Impinj: U.S.-based RFID reader and chip manufacturer whose RAIN RFID technology is referenced as compatible with Odesus's Keonn multiplexers. Comparable as a foundational RFID platform provider whose products underpin the loss-prevention and inventory ecosystems Odesus integrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ0mlOXur0g1VI6Q7Uqta2g
• Facebookfacebook.com/odesussa
• LinkedInlinkedin.com/company/odesus-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odesus S.a.