Oregon Dairy and Nutrition Council

What Oregon Dairy and Nutrition Council does

Oregon Dairy and Nutrition Council (also known as Oregon Dairy Council, ODC) is a private, non-profit dairy promotion council established in 1918 and domiciled in Oregon, USA. The organization operates as a state-level checkoff body funded through dairy farmer assessments rather than commercial product sales, and serves four primary stakeholder groups: Oregon dairy farmers, K-12 schools and students, health and wellness professionals, and general consumers. Its mission is to promote dairy consumption, support Oregon dairy farmers, and educate the public on dairy nutrition and farm sustainability.

ODC's portfolio comprises six interconnected program areas rather than discrete commercial products: Farms (dairy farming education, sustainability, and animal care), Wellness (dairy nutrition promotion targeting health providers and consumers), Schools (Fuel Up to Play 60 and School/Summer Meals programs), Dairy Foods (recipes, dairy food facts, and the Oregon Ice Cream Trail), Grant Funding, and overarching promotional content. The organization does not sell software or technology products; its "deliverables" are educational content, community programs, and promotional resources distributed through a multi-channel mix including its website (ordairy.org), Facebook, LinkedIn, YouTube, Instagram, Pinterest, direct school engagement, health-provider outreach, and on-farm education programs. Sustainability metrics — a 63% reduction in carbon footprint, 65% reduction in water usage, and 90% reduction in land usage versus a 1944 milk-production baseline — are prominently featured in its communications.

The business model is assessement-based: Oregon dairy farmers fund the council through industry checkoff assessments, which underwrite educational marketing, school programs, and farmer-support services. ODC holds no patents, has no disclosed revenue figures, and reports no headcount in the available data. It maintains an active partnership with the national Fuel Up to Play 60 program and operates exclusively within Oregon, with no disclosed expansion outside the state.

Name

Oregon Dairy and Nutrition Council

Legal name

Oregon Dairy Council

Website

https://odncouncil.org

Company type

Private

Founded year

1918

Operating status

Operating

Short description

Oregon Dairy and Nutrition Council, established in 1918, is a non-profit, Oregon-based dairy checkoff council funded by dairy farmer assessments that promotes dairy nutrition and supports Oregon dairy farmers through school, wellness, farm, and consumer education programs.

Ownership category

akta.pro rank

Product category

Dairy Industry Promotion and Nutrition Education

NAICS

Support Activities for Animal Production (11521), Dairy Cattle and Milk Production (11212), Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Dairy Farm Environmental Compliance & Sustainability Programs (AFAEACAM), Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Dairy promotion
• Nutrition education
• School meal programs
• Dairy farm sustainability
• Agricultural checkoff

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Oregon Dairy and Nutrition Council delivers free educational and promotional programs supporting Oregon's dairy community across four program areas: Farms (producer education on animal care and sustainability), Wellness (nutrition education for health providers and consumers, including the First 1,000 Days initiative), Schools (Fuel Up and School and Summer Meals initiatives), and Dairy Foods (consumer-facing recipes, dairy food facts, and the Oregon Ice Cream Trail). Its core activity is producing and disseminating nutrition education and dairy promotion content.

Product overview

Oregon Dairy Council is a single, unified organization (established 1918) that operates as a dairy industry council rather than a technology product company. Its portfolio consists of six interconnected program areas: Farms (dairy farming education), Wellness Programs (nutrition promotion), Schools Programs (child nutrition), Dairy Foods (product promotion and recipes), Oregon Ice Cream Trail (local dairy tourism), and Grant Funding. These programs collectively fulfill the Council's mission to promote dairy nutrition across Oregon to consumers, students, educators, and health professionals. The organization does not offer a software platform or technology product but rather provides educational content, community programs, and promotional resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Farms Program (Our Farms, Our Cows, Sustainability) Producer-facing education program for Oregon dairy farmers covering farm storytelling, animal care, and sustainability topics. Designed to support and promote Oregon dairy farming operations and is targeted at dairy farm owners, operators, and producer associations.
• Wellness Program (First 1,000 Days, Benefits of Dairy, Health Providers, Healthy Eating) Nutrition education program offering dairy and general nutrition resources for health providers and consumers, including the First 1,000 Days maternal and infant nutrition initiative, Benefits of Dairy content, health provider resources, and healthy eating guidance. Targeted at licensed health professionals and Oregon consumers.
• Schools Program (Fuel Up, School and Summer Meals) School-based nutrition and meal program initiative including the Fuel Up program and School and Summer Meals support, designed for K-12 schools and school nutrition programs in Oregon. Delivered in partnership with school districts and food service programs.
• Dairy Foods Consumer Resources (Dairy Food Facts, Dairy Foods In Oregon, Recipes, Oregon Ice Cream Trail) Consumer-facing dairy education content providing dairy food facts, information on Oregon-produced dairy foods, recipes, and the Oregon Ice Cream Trail. Targeted at Oregon consumers and families seeking trusted dairy and food information.

Quantifiable outcome

• Carbon footprint reduced by 63%, water usage reduced by 65%, land usage reduced by 90% compared to 1944 milk production

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fuel Up to Play 60coreStrategic or Co-development PartnerFuel Up to Play 60 is a flagship school nutrition and physical activity program partnered with Oregon Dairy Council. The program encourages students to consume dairy and be physically active. Oregon Dairy Council promotes this national program throughout Oregon schools as a key initiative for increasing dairy consumption among youth.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Market position

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC7IZM2LVQmPsuBo9TtFPLGA/videos
• Facebookfacebook.com/ORDairy
• LinkedInlinkedin.com/company/oregon-dairy-and-nutrition-council-odpc
• Instagraminstagram.com/ordairy
• Pinterestpinterest.com/ORDairyPins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Dairy and Nutrition Council