Missouri Organic Association

What Missouri Organic Association does

Missouri Organic Association (MOA) is a 501(c)(3) nonprofit membership organization founded in 1993 and headquartered in Hartsburg, Missouri. It provides education, consulting, and membership programs for organic and regenerative agriculture practitioners across Missouri and the broader Midwest. MOA serves three primary member segments — farmers and producers, agribusinesses, and students/supporters — through a tiered membership structure (Producer $75-$250/yr, Industry $200-$600/yr, Affiliate $10-$500/yr) that grants access to a member directory, event discounts, and program benefits.

The organization's core offerings are event-based: the flagship annual 'Roots to Revenue' conference (230 attendees in 2026, 500+ projected for 2027), recurring field days at university research stations and member farms (~100 attendees each), weekly Zoom office hours, and an organic certification consulting service. Programming is delivered through partnerships with Lincoln University of Missouri, University of Missouri Extension, USDA NRCS, the USDA Transition to Organic Partnership Program (TOPP), and corporate sponsors including ADM, Hiwassee Products, and Practical Farmers of Iowa. Educational content is distributed via the MOA Blog, email newsletters, and a YouTube channel.

MOA generates revenue through calendar-year membership dues, conference and event ticket sales ($85-$240), multi-tier conference sponsorships ($600-$7,500), and field-day sponsorships. Distribution is digital self-serve via a WordPress/WooCommerce storefront at moaorganic.org. The organization operates with 1-10 staff supported by a rotating board of 9+ directors and has been recognized via the 2023 Leopold Conservation Award (awarded to a member farm). Revenue is not publicly disclosed and the organization has no parent company, institutional investors, or external ownership.

Name

Missouri Organic Association

Legal name

Missouri Organic Association

Website

https://moaorganic.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Missouri Organic Association is a 501(c)(3) nonprofit founded in 1993 that delivers education, consulting, and membership programs for organic and regenerative farmers, agribusinesses, and supporters across Missouri and the broader Midwest.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Business Associations (813910), Business Associations (81391), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Organic Certification Services (AFALAMAA)

akta.pro secondary industry

Organics Contamination Auditing, Education & Compliance Services (BPALAEAJ)

Keywords

• Organic agriculture education
• Regenerative agriculture membership
• Agricultural conference events
• Organic certification consulting
• Nonprofit farmer association

Headquarters

HQ city

Hartsburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: MOA generates revenue through tiered membership programs including Producer Membership ($75-$250/year), Industry Membership ($200-$600/year), and Affiliate Membership ($10-$500/year). All memberships are calendar-year based. Members receive benefits including first access to events, funding opportunities, directory listings, and member pricing on conferences.
2. Conference and Event Revenue: Revenue from ticket sales for the annual Roots to Revenue conference (2027: $85-$240 per ticket), workshop registrations, and event fees. The 2026 conference attracted 230 attendees. Field days like Organics in the Ozarks are free public events.
3. Conference Sponsorships: Corporate sponsorships at multiple tiers (Diamond, Platinum, Gold, Silver, Bronze) ranging from $600 to $7,500 for the Roots to Revenue conference, plus add-ons for booth electric ($35) and extra table space ($200). Event-specific sponsorships (e.g., Organics in the Ozarks sponsorship at $100) also generate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Missouri Organic Association is a 501(c)(3) nonprofit membership organization that sells tiered memberships (Producer, Industry, Affiliate), paid conference and field-day registrations, and corporate sponsorships, while delivering organic certification consulting, education, and peer networking to farmers, ranchers, agribusinesses, and students across Missouri and the Midwest. Its flagship offering is the annual Roots to Revenue conference, complemented by regional field days and a USDA TOPP mentorship program.

Product overview

Missouri Organic Association (MOA) is a 501(c)(3) nonprofit organization that operates as a membership-based association rather than a unified software product. Its core offerings center on three membership tiers (Producer, Industry, and Affiliate) providing access to member benefits, education, and networking. The organization hosts major events including the annual Roots to Revenue Conference, the Organics in the Ozarks field day, and Busby & Carver Research Farms Field Day. Additional services include organic certification consulting, the TOPP (Transition to Organic Partnership Program) mentorship program, and the MOA Blog providing educational content on regenerative agriculture practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Producer Membership Annual membership tier for farmers and producers, offered as Individual ($75/year or $200/3-year), Small Farm/2 people ($125/year or $350/3-year), and Large Farm/3-5 people ($250/year or $700/3-year). Includes voting rights, member benefits, education opportunities, and networking.
• Industry Membership Annual membership tier for agribusinesses, offered as Small Business/1-2 people ($200/year or $500/3-year), Medium Business/3-4 people ($350/year or $1,000/3-year), and Large Business/5-6 people ($600/year or $1,500/3-year). Provides member benefits, directory listing, and networking.
• Affiliate Membership Non-voting annual membership for youth under 18 ($10), students 18-25 ($35), supporters/NGO individuals ($60), and NGO organizations of 2-4 people ($250), with 1-year and 3-year pricing options. Includes member benefits and education opportunities.
• Roots to Revenue Conference Three-day annual flagship conference bringing together farmers, businesses, educators, and innovators on regenerative farming, soil health, specialty crops, livestock systems, conservation practices, and farm profitability. Tickets priced $85-$240 with member discounts and $215-$240 general tiers.
• Organics in the Ozarks Field Day One-day field day supporting organic and regenerative agriculture through farmer-focused education, networking, and practical tools, with emphasis on row crop, organic grain markets, and poultry production.
• Busby & Carver Research Farms Field Day Field day in partnership with Lincoln University of Missouri exploring research and innovations across livestock and horticultural systems at Alan T. Busby Research Farm and George Washington Carver Farm in Jefferson City, MO.
• Bringing Soil to Life Field Day Hands-on field day focused on compost extract technology, vermicomposting, and soil health, partnering with Hiwassee Products and Practical Farmers of Iowa.
• Organic Certification Consulting Consulting services for producers interested in becoming certified organic, including guidance through the certification process and connection to MOSA Certified Organic and other resources.
• Roots to Revenue Conference Sponsorship Conference sponsorship packages at five tiers (Diamond $7,500, Platinum, Gold, Silver, Bronze $600), offering vendor space, speaking opportunities, social media promotion, and newsletter features. Add-ons include electric at booth ($35), extra table ($200), or both ($225).
• Organics in the Ozarks Sponsorship Event sponsorship at $100 providing one 6-foot vendor table space, social media recognition, and newsletter mention for businesses supporting organic and regenerative agriculture education.
• Conference Sponsor Add-Ons Additional booth enhancements including electrical access ($35), extra table space ($200), or electrical plus extra table ($225) for conference vendors.

Quantifiable outcome

• Conference attendance exceeded 230 participants in 2026 with positive feedback on programming quality and peer networking.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Lincoln University of MissouricoreStrategic or Co-development Partner · 17 September 2026MOA partners with Lincoln University of Missouri's Cooperative Research and the Innovative Small Farm Outreach Program (ISFOP) for the annual Busby & Carver Research Farms Field Day. Lincoln University researchers and specialists lead farm tours, demonstrations, and educational sessions covering livestock and horticulture tracks. This partnership provides research-backed education and connects university expertise with farmer practitioners.
• University of Missouri ExtensioncoreStrategic or Co-development Partner · 10 July 2026MOA partners with University of Missouri Extension to present Organics in the Ozarks, an annual free public field day at the Southwest Research, Extension and Education Center. MU Extension provides agricultural research expertise and extension programming, while MOA brings its producer network and educational content.
• Hiwassee ProductscoreStrategic or Co-development Partner · 16 April 2026MOA partners with Hiwassee Products for soil health field days including the 'Bringing Soil to Life' event at Stark Naked Poultry. Hiwassee provides compost extract technology education and live demonstrations of their Bio Extractors. The partnership combines Hiwassee's product expertise with MOA's educational platform and farmer network.
• Practical Farmers of Iowa (PFI)coreStrategic or Co-development Partner · 16 April 2026Practical Farmers of Iowa co-sponsored the soil health field day on April 16, 2026 and provides ongoing support for farmers implementing regenerative practices. PFI's network of Iowa farmers complements MOA's Missouri-based programming, creating cross-state collaboration in regenerative agriculture education.
• Stark Naked Poultry (Andrew Stark Farm)minorStrategic or Co-development Partner · 16 April 2026Andrew Stark of Stark Naked Poultry opened his farm for MOA's soil health field day, demonstrating real-world composting systems, vermicomposting, and poultry operations with regenerative practices. As a MOA member, he exemplifies on-farm implementation of regenerative techniques.
• ADM RegenerationsminorStrategic or Co-development Partner · 16 April 2026ADM Regenerations co-sponsored the soil health field day on April 16, 2026, supporting farmer education and outreach in regenerative agriculture practices.
• Missouri Department of Natural ResourcesminorStrategic or Co-development Partner · 14 April 2026Partnered with MOA for the drought-proofing field day at the Southwest Research, Extension and Education Center, focusing on building resilient farm systems.
• U.S. Environmental Protection AgencyminorStrategic or Co-development Partner · 14 April 2026Co-partner with MOA and the Missouri DNR on the drought-proofing field day, supporting environmental stewardship and conservation education.
• MOSA Certified OrganicminorStrategic or Co-development Partner · 1 January 2026MOSA Certified Organic is referenced as a partner in providing organic certification guidance. MOA connects farmers to MOSA through its TOPP mentorship program and certification consulting resources.
• USDA Natural Resources Conservation Service (NRCS)coreStrategic or Co-development Partner · 1 January 2026MOA collaborates with USDA NRCS to help farmers access conservation programs including EQIP and CSP. MOA publishes educational content guiding farmers through NRCS processes and hosts office hours with NRCS staff. The partnership supports soil health, water quality, and conservation practice adoption among Missouri farmers.
• Rodale InstituteminorOthers · 1 January 2026Rodale Institute is listed as a resource partner providing educational materials and research on organic farming. MOA links to Rodale Institute resources on its organic certification page.
• Understanding AgminorStrategic or Co-development Partner · 1 January 2026MOA partnered with Understanding Ag to host a drought-proofing field day at the Southwest Research, Extension and Education Center, in partnership with the Missouri Department of Natural Resources and the US EPA. Understanding Ag provides regenerative agriculture expertise and practical farm assessment methodologies.
• USDA - Transition to Organic Partnership Program (TOPP)coreStrategic or Co-development Partner · 1 January 2024MOA is a TOPP (Transition to Organic Partnership Program) partner in the Midwest region. Through TOPP, MOA connects farmers who are transitioning to organic production with experienced mentors. This partnership provides structure and funding for organic transition support, leveraging MOA's farmer network and expertise.
• Show-Me Hemp AssociationminorStrategic or Co-development Partner · 1 January 2021MOA partnered with the Show-Me Hemp Association for the 2021 annual conference, creating a combined event with programming on both organic agriculture and hemp production. The partnership expanded the conference's reach and provided cross-industry networking opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Soil Health Partnership: A Midwest-focused collaboration promoting soil health through farmer-led research and on-farm trials. SHP overlaps significantly with MOA's soil-health field day programming (e.g., 'Bringing Soil to Life'), making it a thematic peer in regenerative agriculture education.
• Midwest Organic Services Association (MOSA Certified Organic): A USDA-accredited organic certifier serving the Midwest, including many of MOA's member farms. While MOSA certifies rather than educates, the two organizations serve the same organic-producer community and partner through MOA's TOPP mentorship program.
• Rodale Institute: A national regenerative agriculture research and education nonprofit based in Pennsylvania. Rodale is referenced as an MOA resource partner and serves as a thought-leader in the same regenerative/organic space, with significantly greater research funding and brand recognition.

Direct peers

• EcoFarm Conference (Ecological Farming Association): A California-based nonprofit producing the annual EcoFarm Conference — the largest U.S. gathering of organic and regenerative farmers. EcoFarm's conference-and-education model closely mirrors MOA's Roots to Revenue, but at national scale on the West Coast.
• Practical Farmers of Iowa (PFI): An Iowa-based farmer-led nonprofit that hosts field days, conferences, and research programs on regenerative and sustainable agriculture. Already an MOA partner, PFI has nearly identical structure and target audience but with greater scale and longer-running research programming.
• Ohio Ecological Food and Farm Association (OEFFA): An Ohio-based nonprofit that runs a popular annual organic farming conference plus education and policy advocacy — effectively the same model as MOA but serving the broader Midwest and Ohio Valley region.
• Midwest Organic and Sustainable Education Service (MOSES): A regional nonprofit serving organic and sustainable farmers in the upper Midwest through education, conferences, and farmer-to-farmer networking — almost identical GTM model to MOA but focused on Wisconsin/Minnesota rather than Missouri.

Broad incumbents

• Organic Trade Association: The leading U.S. trade association for the organic industry, representing businesses across the organic supply chain. OTA operates at a national policy and trade-show level, while MOA operates regionally — making OTA a broader incumbent in the same advocacy space.
• California Certified Organic Farmers (CCOF): The largest U.S. organic certifier and advocacy organization, providing certification alongside farmer education. CCOF is much larger than MOA but covers an overlapping mission of advancing organic agriculture through certification and farmer support.

Regional players

• Pennsylvania Certified Organic (PCO): A USDA-accredited certifier and education provider for organic agriculture in the Mid-Atlantic region. PCO combines certification with educational programming similar to MOA's consulting/services model, but in a different regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moaorganic
• YouTubeyoutube.com/@moaorganic
• Facebookfacebook.com/MOAOrganic
• LinkedInlinkedin.com/company/missouri-organic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Organic Association