Museum Haus Konstruktiv

What Museum Haus Konstruktiv does

Museum Haus Konstruktiv is a Swiss non-profit art museum operated by the Foundation for Constructive, Concrete and Conceptual Art (Stiftung für konstruktive, konkrete Kunst und konzeptuelle Kunst), founded in 1986 by artists associated with Zurich's Constructivist and Concrete movements, including Max Bill, Camille Graeser, Verena Loewensberg, and Richard Paul Lohse. It is the leading Swiss institution dedicated to constructive-concrete and conceptual art, curating 3–6 temporary exhibitions per year that connect historical movement pioneers with international contemporary artists, alongside its permanent collection (including the Rockefeller Dining Room, reopening June 2026). The institution relocated in May 2025 from the ewz-Unterwerk Selnau to the Löwenbräukunst-Areal at Limmatstrasse 268, Zurich, with a western section scheduled to open spring 2026. Approximately 13 paid staff (director/curators, art education, communications, fundraising, technical, reception, shop) are supplemented by around 30 volunteer museum guards.

The museum's core products are rotating exhibitions, guided tours in German and English, school and family educational programs, a museum shop (limited editions, books, gifts), and a café. Its business model rests on four revenue streams: per-visit admission fees (CHF 18 regular / CHF 12 reduced, free for members and under 18), recurring membership and donation income, retail and café sales, and ongoing government subsidies from the City and Canton of Zurich supplemented by corporate patronage (Zurich Insurance is named among patron partners). Distribution is primarily on-site at the single Zurich venue, with bundled ticketing via a joint ticket with Kunsthalle Zürich (CHF 20 regular / CHF 15 reduced). Marketing runs through Instagram, Facebook, YouTube, segment-specific email newsletters (General, Media, Schools), and earned media, supported by an active volunteer and member ecosystem.

Name

Museum Haus Konstruktiv

Legal name

Museum Haus Konstruktiv

Website

https://hauskonstruktiv.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum Haus Konstruktiv is a Zurich-based non-profit art museum and the leading Swiss institution for constructive-concrete and conceptual art, operating rotating exhibitions, educational programs, a shop and café from its Löwenbräukunst-Areal premises for general visitors, schools, families, and members/patrons.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art museum
• Constructive concrete art
• Art education programs
• Museum exhibitions
• Cultural institution

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Museum Admission Fees: Revenue from ticket sales at CHF 18 regular, CHF 12 reduced rates, with free admission for members, donors, and children under 18
2. Membership and Donations: Annual membership fees and charitable donations from patrons and supporters
3. Museum Shop and Café: Retail sales of museum merchandise, limited editions, books, and café services
4. Government Funding: Financial support from the city and canton of Zurich as a cultural institution

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Museum Haus Konstruktiv curates and presents 3-6 temporary exhibitions per year of constructive-concrete and conceptual art, alongside a permanent collection, public guided tours, and art education programs for schools, families, and adults. The museum operates an on-site shop selling books, limited editions, and gifts, and a café, supporting its cultural mission through admissions, memberships, donations, and government funding.

Product overview

Museum Haus Konstruktiv operates as a unified museum offering with a focused curatorial program of 3-6 temporary exhibitions per year dedicated to constructive-concrete and conceptual art. The institution combines physical visitor experiences (exhibitions, shop, café) with educational programs (guided tours, school programs, inclusive offerings) and digital content (videos, artist talks). The core products work together: exhibitions draw visitors who access the shop and café on-site, while educational programs and digital content extend engagement beyond physical visits. The membership program provides ongoing support from patrons and members.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Exhibitions
• Permanent Collection
• Guided Tours
• Educational Programs
• Membership Program
• Museum Shop
• Museum Café
• Digital Content

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Kunsthalle ZürichminorStrategic or Co-development Partner · 1 January 2025Joint ticket partnership offering combined admission to both cultural institutions in the same area
• Löwenbräukunst-ArealcoreOthers · 1 January 2025Building complex housing the museum's new location; interior design by Fuhrimann/Hächler (AFGH), exterior designed by Gigon Guyer Partner Architekten
• Stiftung für konstruktive, konkrete Kunst und konzeptuelle KunstcoreStrategic or Co-development Partner · 1 January 2025The founding foundation established in 1986 by artists Max Bill, Camille Graeser, Verena Loewensberg, and Richard Paul Lohse, providing institutional framework and mission
• Verein Zürcher MuseenminorStrategic or Co-development Partner · 1 January 2025Association of Zurich Museums network membership, part of the broader cultural ecosystem

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Tate Modern: London-based global contemporary art museum presenting international rotating exhibitions and educational programs. Comparable as a non-profit cultural institution focused on modern and contemporary art with membership, public funding, and education programming at greater scale.
• Fondation Beyeler: Renowned Swiss private art museum near Basel featuring modern and contemporary masters with rotating exhibitions. Comparable as a Swiss foundation-operated museum with ticketed admission, memberships, public programs, and shop/café revenue.
• Kunsthaus Zürich: Major Swiss fine arts museum covering multiple periods and movements including modern and contemporary. Comparable as a Zurich art institution with rotating exhibitions, education programs, membership, and public funding, though much broader in scope.
• MoMA (Museum of Modern Art): Iconic New York museum of modern and contemporary art with rotating exhibitions, membership programs, and education. Comparable as a globally-recognized modern art institution with paid admission, membership tiers, public funding, and educational offerings.
• Kunstmuseum Basel: Switzerland's first public art collection with broad holdings spanning medieval to contemporary. Comparable as a Swiss municipally-supported public art museum with rotating exhibitions and educational programming.

Direct peers

• Zentrum Paul Klee: Bern-based museum dedicated to a single artist's work with rotating exhibitions and an education program. Comparable as a Swiss non-profit single-focus art institution with government subsidy, memberships, and educational outreach.
• Museum für Gestaltung Zürich: Zurich design and applied arts museum with rotating exhibitions and educational programming. Comparable as a Swiss non-profit cultural institution with exhibitions, museum shop, education programs, and public funding support.
• Migros Museum für Gegenwartskunst: Zurich contemporary art museum presenting international exhibitions with strong educational programming. Comparable as a peer Zurich institution focused on contemporary art with exhibitions, public programs, and similar audience segments.
• Kunsthalle Zürich: Zurich-based contemporary art institution focused on rotating exhibitions with an international program. Operates a joint-ticket partnership with Museum Haus Konstruktiv and serves a closely overlapping audience of contemporary art visitors in the same city.
• Helmhaus Zürich: Zurich city museum for contemporary art hosting rotating exhibitions of Swiss and international artists. Directly comparable as a municipally-supported Zurich exhibition venue with a similar contemporary art curatorial mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh-sqDWJ21rbmRHf74YhnLA
• Facebookfacebook.com/MuseumHausKonstruktiv
• Instagraminstagram.com/hauskonstruktiv
• LinkedInlinkedin.com/company/museum-haus-konstruktiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Haus Konstruktiv