North Air Logistics
North Air Logistics (ALG) is a UK-incorporated global General Sales and Service Agent providing outsourced cargo commercial services to airlines across 60+ countries. Through 100 owned offices, ALG serves 135+ airline partners and 10,000+ freight forwarders with integrated sales, marketing, operations, handling, and business intelligence solutions.
- Company typePrivate
- Founded1994
- HeadquartersKastrup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What North Air Logistics does
North Air Logistics, operating commercially as Air Logistics Group (ALG), is a UK-incorporated privately held General Sales and Service Agent (GSSA) founded in 1994 by Stephen Dawkins, who continues to serve as Chief Executive Officer. The company provides outsourced cargo commercial services to airlines, operating across 60+ countries through 100 fully owned offices and serving 135+ airline partners. ALG connects airlines' available cargo capacity with a global community of more than 10,000 freight forwarders, including DHL, DSV, Kuehne+Nagel, Expeditors, and Yusen Logistics, and manages over $700M in annual cargo sales and 550,000+ Air Waybills (AWBs) per year.
ALG's offering is structured as an integrated commercial operating system delivered through seven interconnected service modules: Sales Services, Marketing Services, Operations and Customer Services, Handling and Trucking, Finance and Administration, and Business Intelligence. The technology backbone centers on a Business Intelligence Platform providing real-time performance insights, integrated booking systems that enable flight-by-flight load factor optimization, and data-led commercial strategy tools used by locally empowered teams. Country managers across 60+ jurisdictions combine local market intelligence with global coordination, supported by senior leadership with decades of air cargo experience (CEO 42+ years, MD Helmut Mair 30 years, COO Joao Pires Ramos ex-UPS Airlines). The company also operates a dedicated VP Airline Sales function (Assaad Sfeir, appointed January 2026) to drive new airline acquisition.
The business model is primarily commission-based, with ALG earning transaction fees on the cargo sales it represents for airline partners. Airlines pay for market access and measurable commercial outcomes without building their own local sales, pricing, marketing, and operational infrastructure in each market. Pricing is quote-based rather than publicly disclosed, and revenue scales with cargo volume, mix, and yield achieved across ALG's network. ALG competes by positioning itself as a commercial performance partner rather than a passive representative, emphasizing data-led decision making, entrepreneurial local leadership, and disciplined global execution. The company is founder-owned with no disclosed external institutional investors or parent company.
North Air Logistics firmographics
Firmographics- Name
- North Air Logistics
- Legal name
- Air Logistics Group Limited
- Website
- https://northairlogistics.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North Air Logistics (ALG) is a UK-incorporated global General Sales and Service Agent providing outsourced cargo commercial services to airlines across 60+ countries. Through 100 owned offices, ALG serves 135+ airline partners and 10,000+ freight forwarders with integrated sales, marketing, operations, handling, and business intelligence solutions.
- Ownership category
- akta.pro rank
North Air Logistics industry classification
Industry- Product category
- Air Cargo GSSA Services
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Air Transportation (4881)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Airline GSA / Representation & Ticket Sales Offices (THAKALAG)
- akta.pro secondary industry
- Air Freight Brokerage (TLADAMAE)
Keywords
Where North Air Logistics is headquartered
LocationHeadquarters
- HQ city
- Kastrup
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
North Air Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- GSSA Commission and Sales Representation: ALG operates as a General Sales & Service Agent (GSSA) earning commissions from airline partners for cargo sales representation. The company manages airline cargo activity and connects with freight forwarding community in each territory, acting as the invisible engine that turns capacity into profit through sales, pricing, and commercial execution.
- Cargo Sales and Marketing Services: Fully integrated commercial agent model providing sales, marketing, operations, handling & trucking, and business intelligence services to airlines. Revenue driven by commercial performance with structured pricing aligned to market conditions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
North Air Logistics product offering
Product offeringCore offering
North Air Logistics (Air Logistics Group / ALG) operates as a General Sales & Service Agent (GSSA), providing outsourced cargo commercial solutions to airlines globally. The fully integrated commercial agent model combines sales, marketing, operations, handling and trucking, finance and administration, and business intelligence services to enable airlines to access global markets without building local sales infrastructure, turning capacity into profit through active commercial execution across 60+ countries.
Product overview
North Air Logistics (branded as Air Logistics Group or ALG) operates a single unified GSSA (General Sales & Service Agent) platform that provides outsourced cargo commercial solutions for airlines. The offering is structured as an integrated commercial operating system combining seven interconnected service modules: Sales Services, Marketing Services, Operations & Customer Services, Handling & Trucking, Finance & Administration, and Business Intelligence. Together these modules deliver market growth, revenue optimization, and measurable results across 60+ countries through 100 fully owned offices and 135+ airline partnerships. ALG positions itself as a commercial agent model, not merely a network of representatives, emphasizing data-led decision making, entrepreneurial local leadership, and global coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- GSSA (General Sales & Service Agent) Model
Quantifiable outcome
- $700M+ annual cargo sales managed
- +3 more outcomes
Companies that use North Air Logistics
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
North Air Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
North Air Logistics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- American AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- ANA AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- Cargolux AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- China AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- DHLcoreMajor freight forwarder customer in ALG's network of 10,000+ supported freight forwarders. DHL accesses airline cargo capacity through ALG's global GSSA network.
- DSVcoreMajor freight forwarder customer in ALG's network of 10,000+ supported freight forwarders. DSV accesses airline cargo capacity through ALG's global GSSA network.
- Etihad AirwayscoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- Kuehne+NagelcoreMajor freight forwarder customer in ALG's network of 10,000+ supported freight forwarders. Kuehne+Nagel accesses airline cargo capacity through ALG's global GSSA network.
- LATAM AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
- ExpeditorscoreMajor freight forwarder customer in ALG's network of 10,000+ supported freight forwarders. Expeditors accesses airline cargo capacity through ALG's global GSSA network.
- United AirlinescoreAirline partner represented by ALG for cargo sales and commercial performance services. One of 135+ airline partners in ALG's global network.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
North Air Logistics competitors and assessment
Company assessmentRegional players
- Kerry Logistics Network: Kerry Logistics is an Asia-headquartered global logistics provider offering air freight forwarding and contract logistics. Comparable as a buyer of airline cargo capacity and serves as part of the freight forwarder demand side ALG enables through its GSSA network.
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders and a key customer of ALG's network (10,000+ forwarders supported). Comparable as a buyer of air cargo capacity but not a direct GSSA competitor — illustrates ALG's customer base and demand-side dynamics.
- DSV A/S: DSV is a major global freight forwarder and one of ALG's largest forwarder customers, accessing airline cargo capacity through ALG's GSSA network. Comparable as a freight forwarding buyer of air capacity but not a direct competitor in GSSA representation.
Broad incumbents
- Menzies Aviation: Menzies Aviation provides global airport ground handling, cargo, and fueling services and competes with ALG in the cargo handling layer. Larger and broader in scope, but overlaps at airports where ALG provides Handling & Trucking.
- Worldwide Flight Services (WFS / SATS WFS): WFS is a major global air cargo handling and ground services company, and was the previous employer of ALG's newly hired VP Airline Sales. Competes with ALG's handling module and overlaps at airports for cargo warehousing and ramp services.
- Swissport International: Swissport is the largest global airport ground services and air cargo handling company, providing cargo warehousing, handling, and ramp services that overlap with ALG's 'Handling & Trucking' service module. Operates at far greater scale but in adjacent rather than identical GSSA capacity.
- dnata: dnata is a major global air services provider (part of Emirates Group) offering cargo handling, ground services, and travel services. Overlaps with ALG in airport-level cargo handling and competes indirectly for airline commercial relationships.
Direct peers
- ECS Group: ECS Group is the world's largest GSSA network and ALG's most direct competitor, offering outsourced airline cargo sales and commercial representation across multiple regions. Both compete for the same airline GSSA mandates and serve overlapping freight forwarder bases.
- Chapman Freeborn Airchartering: Chapman Freeborn is a global aircraft charter and air cargo services company with GSSA-style commercial representation capabilities, and counts former ALG MD Helmut Mair as a prior employer. Directly comparable in providing outsourced cargo sales and charter broking for airlines.
Emerging players
- CEVA Logistics: CEVA Logistics is a large global logistics provider offering air freight forwarding, contract logistics, and supply chain solutions. Adjacent to ALG's customer ecosystem — competes for some integrated logistics mandates and represents the broader 3PL/forwarding landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North Air Logistics social profiles
Digital presenceNorth Air Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Air Logistics leadership team
Management profileNumber of profiles
Profiles5 records
North Air Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Air Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Air Logistics
What does North Air Logistics do?
North Air Logistics (Air Logistics Group / ALG) operates as a General Sales & Service Agent (GSSA), providing outsourced cargo commercial solutions to airlines globally. The fully integrated commercial agent model combines sales, marketing, operations, handling and trucking, finance and administration, and business intelligence services to enable airlines to access global markets without building local sales infrastructure, turning capacity into profit through active commercial execution across 60+ countries.
Is North Air Logistics a public or private company?
North Air Logistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Air Logistics founded?
North Air Logistics was founded in 1994. It employs 11 to 50 people.
Where is North Air Logistics based?
North Air Logistics is headquartered in Kastrup, Denmark, in the Europe region.
How does North Air Logistics make money?
Two revenue lines are on record. GSSA Commission and Sales Representation is the primary driver. The others are cargo Sales and Marketing Services.
Who are North Air Logistics's main competitors?
Regional players on record are Kerry Logistics Network, Kuehne+Nagel and DSV A/S. Broad incumbents are Menzies Aviation, Worldwide Flight Services (WFS / SATS WFS), Swissport International and dnata. Direct peers are ECS Group and Chapman Freeborn Airchartering. CEVA Logistics is listed as an emerging player.
Does North Air Logistics have an API?
No public API is recorded for North Air Logistics.
What industry is North Air Logistics in?
North Air Logistics's product category is Air Cargo GSSA Services. Its primary akta.pro industry code is THAKALAG, Airline GSA / Representation & Ticket Sales Offices, with a secondary code of TLADAMAE, Air Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.