What Mirgor does

Grupo Mirgor is an Argentine publicly listed industrial conglomerate (BCBA: MSA) founded in 1983 that operates an integrated portfolio spanning manufacturing, distribution, retail, logistics, agro-industry, medical technology distribution, AI services, and electric mobility. Its manufacturing business produces approximately 20,000 mobile devices per day (representing roughly 60% of Argentina's cell phone market), consumer electronics including TVs and monitors, and automotive components — air conditioning systems, infotainment units, and control modules — supplied to Toyota, Ford, Fiat, GM, Mercedes-Benz, and Volkswagen across 9 industrial sites totaling more than 135,000 m² in Río Grande (Tierra del Fuego) and Buenos Aires Province.

Mirgor generates revenue through a multi-channel model combining hardware manufacturing for brand partners (notably Samsung and major automotive OEMs), 360° distribution to retailers and resellers across Latin America, operation of 70+ official Samsung stores with omnichannel e-commerce in Argentina and the Dominican Republic, and the FERBI refurbished-device brand. Complementary streams include third-party logistics and 4PL services through Mirlog (24,000 m² logistics center in Garín) and the US-based Mirgor USA hub, exclusive distribution of Samsung medical ultrasound systems in Argentina, agricultural commodity exports (over 1,000,000 tons of soybeans, wheat, corn, and pork since 2018) anchored by the new 22,000-ton-per-year pork agro-industrial plant in Bolívar, and the Qüint electric-bicycle consumer mobility line. The proprietary technology stack — SIM MES manufacturing execution, Odoo ERP (500+ modules, 85+ POS), an IoT platform spanning security/telemedicine/smart home/mobility, and the Mirgor AI unit packaging 20+ deployed AI use cases — underwrites both internal operations and a 2024-launched external AI/ERP services offering. Geographically Mirgor serves 14 countries across South America, Central America, the Caribbean, and North America.

Name

Mirgor

Legal name

Grupo Mirgor

Website

https://mirgor.com

Company type

Public

Founded year

1983

Operating status

Operating

Short description

Grupo Mirgor is an Argentine publicly listed conglomerate (BCBA: MSA) that manufactures mobile phones, consumer electronics, and automotive components, distributes Samsung and other technology brands across 14 countries, operates 70+ Samsung retail stores, and runs integrated logistics, agro-exports, AI services, and electric-mobility businesses.

Ownership category

akta.pro rank

Product category

Diversified Electronics Manufacturing and Distribution

NAICS

Telephone Apparatus Manufacturing (334210), Telephone Apparatus Manufacturing (33421)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electronic Parts & Equipment, Nec (5065), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)

akta.pro secondary industries

Mobile Devices & Accessories Distribution (CRAOACAE), Semiconductors, ICs & Microcontrollers Retail (CRACAKAB)

Keywords

• Electronics manufacturing services
• Consumer electronics distribution
• Automotive component manufacturing
• Mobile phone assembly
• Integrated retail operations

Headquarters

HQ city

Buenos Aires (CABA)

HQ country

Argentina

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Manufacturing: Manufacturing of automotive components, mobile phones, consumer electronics, and industrial equipment. Produces approximately 20,000 mobile devices daily, representing 60% of the Argentine cell phone market.
2. Distribution: Distribution and commercialization of technology products including mobile devices, TVs, audio equipment, and accessories across Latin America through multiple channels.
3. Retail: Operation of Samsung stores, e-commerce platforms, and omnichannel retail operations including FERBI brand for refurbished devices.
4. Supply Chain and Logistics: Third-party logistics services, warehousing, and supply chain management through Mirlog and Garín logistics center with 24,000m2 surface area.
5. Agro-exports: Agricultural production and export of commodities including soybeans, wheat, corn, and pork. Has exported over 1,000,000 tons of various commodities and specialties.
6. After-sales Services: Trade-in services, device protection plans, repairs with official warranty, refurbishing, and reverse logistics services.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mirgor is a vertically integrated Argentine technology group that manufactures mobile phones (~20,000 devices/day, ~60% of Argentina's market share under Samsung), consumer electronics (TVs, monitors, electronic boards), and automotive components (air conditioning, infotainment, control modules for Toyota, Ford, Fiat, GM, Mercedes-Benz, VW). The group also operates Samsung-branded retail (70+ stores), wholesale distribution to 1,000+ points of sale, third-party logistics through the 24,000 m² Garín center, agro-commodity exports and pork production, exclusive Samsung medical ultrasound distribution in Argentina, electric bicycles under Qüint, and proprietary Mirgor AI software (analytical AI, SIM MES, Odoo ERP) sold to external clients.

Product overview

Mirgor is a diversified Argentine conglomerate offering an integrated portfolio of technology products and services. The core manufacturing operations produce mobile phones (60% of Argentine market), consumer electronics (TVs, monitors), and automotive components (infotainment, air conditioning) across 9 industrial sites. The retail division operates 70+ Samsung stores with omnichannel capabilities and FERBI refurbished electronics brand. Distribution covers import, manufacturing, and commercialization of technology products. Mirgor AI provides AI-powered solutions including Odoo ERP (largest retail implementation in Latin America), MES/SIM manufacturing systems, and analytical AI services. The company also operates in agro-business, medical technology (Samsung ultrasound distribution), electric mobility (Qüint e-bikes), supply chain/logistics, and 4PL services across 14 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Mirgor AI: AI solutions, Odoo ERP implementation, and traceability technology services
• FERBI
• Qüint
• Mirgor Medical
• Mirgor Agro
• Mirlog

Products and services

• Mobile Phone Manufacturing Contract assembly of mobile phones, producing approximately 20,000 devices daily for Samsung, representing roughly 60% of the Argentine cell phone market.
• Consumer Electronics Manufacturing Manufacture of electronic boards and finished products including TVs, monitors, and tablets under ISO 9001 and 14001 standards.
• Automotive Components Manufacturing (ONTEC) Through subsidiary ONTEC, manufacturing of automotive air conditioning systems, infotainment units, and electronic control modules for Toyota, Ford, Fiat, GM, Mercedes-Benz, and Volkswagen under IATF 16949.
• Omnichannel Samsung Retail Operation Operation of 70+ official Samsung stores across Argentina and Dominican Republic with e-commerce, marketplace integration, same-day delivery, pickup-in-store, and customer service.
• FERBI Refurbished Electronics Mirgor's refurbished electronics brand that reacquires and reconditions devices (mainly Samsung smartphones) for resale at affordable prices, supporting circular economy and sustainability.
• Technology Product Distribution End-to-end distribution services covering import, manufacturing coordination, and nationwide commercialization of Samsung mobile devices, TVs, audio, and accessories to retailers, resellers, and telecom operators (Personal, Coto, Fravega, Claro, Tecno, Cetrogar, Coppel, Casa de la Audio, Naldo, among others).
• Supply Chain and Third-Party Logistics (Mirlog) Third-party logistics services from the 24,000 m² Garín center with 8,300 pallet positions, 3,000 m² block storage, 10 loading docks and 15 unloading docks; covers reception, storage, picking/packing, and B2B/B2C distribution.
• Mirgor AI Suite (Analytical AI, SIM MES, and Odoo ERP) External-facing AI and software suite comprising Analytical AI (process automation and decision intelligence with 20+ deployed AI cases across 5 industries and 80% time reduction), SIM MES (real-time manufacturing execution with end-to-end traceability, 99.9% OEE, 1-year ROI), and Odoo ERP (unified business platform with 500+ custom modules and 20+ active third-party integrations; described as the largest Odoo retail implementation in Latin America with 85+ active POS).
• Samsung Medical Ultrasound Distribution Exclusive distribution in Argentina of Samsung ultrasound systems with official after-sales service covering general imaging, women's health, point of care, and cardiovascular specialties.
• Agroindustrial Operations (Mirgor Agro) Agricultural production, origination, and export of soybeans, wheat, corn, and pork, including agro-industrial processing; over 1,000,000 tons of commodities and specialties exported since 2018 and a new pork agro-industrial plant with 22,000 tons/year capacity.
• Trade-In and After-Sales Services Trade-in programs for used devices, official warranty repairs, refurbishment, device protection plans, and reverse logistics services for Samsung and Mirgor-manufactured equipment.
• Infotainment and IoT Innovation Solutions Development of multimedia/infotainment platforms for vehicles and connected IoT solutions for industrial, mobility, smart home, security, and telemedicine applications, including satellite navigation control and electronic board design.
• Qüint Electric Bicycles Electric bicycles with up to 60 km assisted pedaling range, 25 km/h assistance, cloud-connected PowerTrain module, detachable and repairable battery, and the Qüint Mobility smartphone app for synchronization and over-the-air software updates.
• 4PL Open-Market Distribution Business Fourth-party logistics and international distribution services operated from Mirgor's Doral, Florida office, focused on Open Market distribution in LATAM for the telecommunications sector, covering planning, logistics, and international distribution.
• Corporate Technology Sales Dedicated corporate sales offering televisions, mobile phones, tablets, notebooks, audio equipment, and displays to enterprise customers across Argentina and broader LATAM, with tailored procurement support and technical assistance.

Quantifiable outcome

• 80% reduction in operational times in implemented AI projects
• +4 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Meliá Hotels InternationalflagshipStrategic or Co-development Partner · 23 December 2024Joint development of a luxury hotel project in Ushuaia, Argentina. Mirgor presented a cruise terminal project for Puerto de Ushuaia and partnered with Meliá for hotel development
• Millicom International Cellular SAcoreChannel Partner/ Reseller/ Distributor · 18 May 2023Contract between Mirgor subsidiary and Millicom International Cellular SA for telecommunications distribution operations in Latin America
• SamsungflagshipChannel Partner/ Reseller/ DistributorPrimary brand partner for retail stores, distribution, and service operations. Manages Samsung stores, distribution of mobile devices, TVs, audio, and medical ultrasound equipment across Latin America. Exclusive distributor of Samsung ultrasound systems in Argentina
• JBLcoreChannel Partner/ Reseller/ DistributorStrategic partnership for JBL audio products including first physical retail store in Argentina and event sponsorships like Martin Garrix show
• ToyotacoreChannel Partner/ Reseller/ DistributorLong-standing automotive supplier for infotainment systems, air conditioning, and components. Awarded Best Supplier 2021 and multiple Toyota convention awards 2025
• Strategic Partners in China, Japan, KoreacoreStrategic or Co-development PartnerAgricultural export partnerships for commodities including soybeans and pork products. Strategic alliances supporting agroindustry expansion and international trade
• Samsung Ecuador RetailerscoreChannel Partner/ Reseller/ DistributorPartnership with retailers including Marcimex, Novicompu, Tía, Pycca, De Prati, Cresa, Unicomer, Computrón for Samsung product distribution in Ecuador
• Claro and Movistar EcuadorcoreChannel Partner/ Reseller/ DistributorTelecommunications operator partnerships for Samsung device distribution with nationwide coverage and 72-hour delivery across Ecuador
• Automotive OEMs (Ford, Fiat, GM, Mercedes-Benz, VW)coreChannel Partner/ Reseller/ DistributorManufacturing partnerships for original equipment including infotainment, air conditioning systems, and control modules for multiple global automotive brands

Scale indicators12 records

Recent moves13 records

Expansion highlights7 records

Broad incumbents

• Wistron: Taiwan-based smartphone and computer ODM serving major global brands. Operates similar contract manufacturing and distribution services to Mirgor's mobile phone assembly business for Samsung.
• Jabil: Global electronics manufacturing services provider serving consumer electronics, automotive, and healthcare OEMs. Directly comparable to Mirgor's manufacturing services for global brands including infotainment and consumer devices, with much broader geographic footprint.
• Compal Electronics: Taiwan-based notebook and smartphone ODM with global brand customers. Comparable to Mirgor's contract manufacturing services for consumer electronics and Samsung devices.
• Pegatron: Global electronics manufacturer specializing in smartphones, computing, and consumer electronics. Mirgor's mobile phone manufacturing and consumer electronics assembly business is a smaller analog of Pegatron's contract manufacturing model.
• Foxconn (Hon Hai): World's largest smartphone ODM/OEM serving Apple, Samsung, and other global brands. Mirgor's 20,000-device-per-day Samsung mobile manufacturing is a smaller-scale analog of Foxconn's contract manufacturing model.
• Flex Ltd: Global contract electronics manufacturer providing design, manufacturing, and supply chain services across consumer electronics and automotive. Comparable to Mirgor's contract manufacturing and distribution services, though operating at significantly larger global scale.

Regional players

• MercadoLibre: LATAM e-commerce and fintech platform operating across most of the same geographies as Mirgor. Comparable from a regional market access perspective and a potential e-commerce channel for Mirgor's Samsung and FERBI consumer electronics products.

Others

• Globant: Argentine technology services firm specializing in AI, digital transformation, and software engineering. Adjacent to Mirgor AI's Odoo ERP and MES platform commercialization, representing another Argentine tech player scaling AI services globally.
• DHL Supply Chain: Global third-party logistics provider with warehousing and distribution operations across LATAM. Comparable to Mirgor's Mirlog logistics center and 4PL services, though DHL operates at vastly greater global scale.

Direct peers

• Grupo Newsan: Argentine electronics manufacturer, distributor, and retailer with overlapping Samsung partnerships and consumer electronics operations. Direct competitor to Mirgor in Argentine mobile manufacturing, retail, and distribution, with similar vertical integration from manufacturing to retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mirgoroficial
• LinkedInar.linkedin.com/company/mirgor
• Instagraminstagram.com/grupomirgor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirgor