Preferred Finance
Preferred Finance is an Adelaide-based Australian finance brokerage arranging home, commercial, vehicle, equipment, and refinancing loans through a panel of lenders for individuals and SMBs across the Adelaide Hills and Fleurieu Peninsula, earning commission from the winning lender.
- Company typePrivate
- Founded2017
- HeadquartersMount Barker, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Preferred Finance does
Preferred Finance Pty Ltd is a privately held Australian finance broking firm headquartered in Adelaide, South Australia, operating across the Adelaide Hills and Fleurieu Peninsula via three physical offices in Mount Barker, the Adelaide CBD, and Goolwa South. Founded in 2017 and directed by Aaron Vogt, the firm arranges home loans, commercial loans, vehicle and equipment finance, refinancing (including residual and balloon structures), working capital, insurance premium funding, reverse mortgages, equipment finance, and cashflow finance through a panel of major banks and non-bank lenders. The firm holds Mortgage & Finance Association of Australia (MFAA) accreditation and is bound by the association's Code of Practice and best-interest duty.
The business is built on a sales-led, relationship-driven go-to-market model. Director Aaron Vogt and a small support team engage prospective clients directly through office visits, on-site meetings at client locations, and phone or email consultations, with documented success in cases such as high-ratio (95% LVR) home loans, business-funded asset purchases structured for tax deductibility, and reverse mortgages for retirees. Marketing is community-led rather than paid: Preferred Finance sponsors 12 local sporting, educational, charitable, and business organisations, runs an annual footy tipping competition with over $2,000 in prizes, and maintains Facebook and YouTube channels.
Revenue is generated entirely via commission paid by the winning lender on each settled loan; services are free to the client, eliminating direct customer fees. The firm earns no disclosed external investment, is founder-owned, and operates exclusively within South Australia with no stated international or interstate footprint.
Preferred Finance firmographics
Firmographics- Name
- Preferred Finance
- Legal name
- Preferred Finance Pty Ltd
- Website
- https://preferredfinance.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Preferred Finance is an Adelaide-based Australian finance brokerage arranging home, commercial, vehicle, equipment, and refinancing loans through a panel of lenders for individuals and SMBs across the Adelaide Hills and Fleurieu Peninsula, earning commission from the winning lender.
- Ownership category
- akta.pro rank
Preferred Finance industry classification
Industry- Product category
- Mortgage and Finance Broking
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
Keywords
Where Preferred Finance is headquartered
LocationHeadquarters
- HQ city
- Mount Barker
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Preferred Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Lender Commission: Preferred Finance receives commission payments from the lender who secures the client's business. The service is free to clients — the cost is borne by the lending institution as part of its cost of acquiring the loan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free to client service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Preferred Finance product offering
Product offeringCore offering
Preferred Finance is a finance broking firm that arranges lending solutions for individuals and businesses through a panel of major banks and non-bank financiers. The firm brokers home loans, commercial loans, vehicle and equipment loans, refinancing of residual/balloon payments, working capital, insurance premium funding, reverse mortgages, equipment finance, and cashflow finance, structuring each deal to match the client's cash flow, tax position, and long-term objectives. The service is free to clients, with the firm compensated via commission from the winning lender.
Product overview
Preferred Finance is a finance broking firm offering a coordinated suite of lending products. The core offering includes Home Loans, Commercial Loans, Vehicle & Equipment Loans, Refinancing solutions, Working Capital, and Insurance Premium Funding. Additional specialized products include Reverse Mortgages for retirees, Equipment Finance, and Cashflow Finance for business customers. These products work together through the broker's panel of lenders to match client needs with appropriate financing structures.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans
Companies that use Preferred Finance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Preferred Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Finance partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Port Noarlunga Football ClubminorCommunity sponsorship relationship. Preferred Finance supports the club as part of its community engagement strategy in the Fleurieu Peninsula region.
- Noarlunga Cricket ClubminorCommunity sponsorship relationship supporting local sporting organisation.
- Cornerstone CollegeminorEducational institution sponsorship, supporting the local school community.
- Country Fire ServiceminorCommunity support for local volunteer emergency service organisation.
- Mount Barker Business GroupminorBusiness networking group sponsorship supporting local business community in Adelaide Hills.
- Wine Coast NetworkingminorNetworking organisation sponsorship in the Fleurieu Peninsula wine region.
- Adelaide Hills Hawks Soccer ClubminorCommunity sponsorship of local soccer club.
- Our Saviour Lutheran SchoolminorEducational institution sponsorship.
- Royal Flying Doctors AssociationminorSupport for national aeromedical charity serving rural and remote Australia.
- Revival City Church Community PantryminorCharitable support for community food pantry programme.
- Business Victor HarborminorBusiness networking group sponsorship on the Fleurieu Peninsula.
- Adelaide Hills Business ProfessionalsminorProfessional network sponsorship in the Adelaide Hills region.
- Mortgage & Finance Association of Australia (MFAA)corePreferred Finance is accredited by the MFAA, which enforces a strict Code of Practice requiring professionalism, ethical behaviour, transparency, and commitment to clients. MFAA accreditation obligates brokers to a best-interest duty.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Preferred Finance competitors and assessment
Company assessmentBroad incumbents
- Mortgage Choice: Long-established Australian mortgage broker franchise offering home loans, investment loans, and asset finance through a national adviser network. Comparable to Preferred Finance's core consumer and SMB finance broking offering.
- Loan Market Group: National Australian mortgage and finance broking aggregator with a large franchise network across consumer and commercial lending. Overlaps directly with Preferred Finance's panel-based broker model and product breadth.
- Aussie Home Loans: One of Australia's largest mortgage broker franchises with a national store network and full panel of bank and non-bank lenders. Directly comparable to Preferred Finance's mortgage broking activity but at vastly greater scale and brand recognition.
- Lendi Group: Australia's largest retail mortgage broker combining online comparison technology with a national broker force (including the former Aussie Select brand). Competes with Preferred Finance in home loan origination, with broader technology and lender-panel scale.
Direct peers
- Smartline Personal Mortgage Advisers: Australia-wide mortgage and finance broking franchise (now part of NAB's Advantedge broker network) offering home, investment, commercial and equipment finance. Comparable mid-size broker offering aligned with Preferred Finance's product set.
- Yellow Brick Road Wealth Management: Australian mortgage broking and wealth advisory franchise network covering home loans, commercial loans, and equipment finance. Directly comparable business model to Preferred Finance with broader geographic coverage.
Emerging players
- Tic:Toc (Tiimely): Australian online mortgage lender using automated decisioning to provide instant home loan approvals directly to consumers. Adjacent competitor that bypasses brokers, relevant as a structural threat to Preferred Finance's channel.
- FinChoice (Latitude Financial): Australian specialist broker in home loans, personal loans and asset finance with a digital-first lead generation model. Comparable product overlap with Preferred Finance's vehicle/equipment and personal lending offerings.
- Athena Home Loans: Australian digital mortgage lender offering home loans and refinancing directly to consumers with a tech-led proposition. Represents the disintermediation risk Preferred Finance faces by cutting out traditional brokers.
Others
- RateCity: Australian financial comparison platform for home loans, credit cards, savings and insurance. Complementary to Preferred Finance's value proposition (helping customers compare lenders) but operates as a lead-generation site rather than an advisory broker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Preferred Finance social profiles
Digital presencePreferred Finance compliance and trust
Trust signalCompliance1 record
Preferred Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Finance leadership team
Management profileNumber of profiles
Profiles1 record
Preferred Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Finance
What does Preferred Finance do?
Preferred Finance is a finance broking firm that arranges lending solutions for individuals and businesses through a panel of major banks and non-bank financiers. The firm brokers home loans, commercial loans, vehicle and equipment loans, refinancing of residual/balloon payments, working capital, insurance premium funding, reverse mortgages, equipment finance, and cashflow finance, structuring each deal to match the client's cash flow, tax position, and long-term objectives. The service is free to clients, with the firm compensated via commission from the winning lender.
Is Preferred Finance a public or private company?
Preferred Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Finance founded?
Preferred Finance was founded in 2017. It employs 1 to 10 people.
Where is Preferred Finance based?
Preferred Finance is headquartered in Mount Barker, Australia, in the Oceania region.
How does Preferred Finance make money?
One revenue line is on record: lender Commission.
Who are Preferred Finance's main competitors?
Broad incumbents on record are Mortgage Choice, Loan Market Group, Aussie Home Loans and Lendi Group. Direct peers are Smartline Personal Mortgage Advisers and Yellow Brick Road Wealth Management. Emerging players are Tic:Toc (Tiimely), FinChoice (Latitude Financial) and Athena Home Loans. RateCity is listed as an others.
Does Preferred Finance have an API?
No public API is recorded for Preferred Finance.
What industry is Preferred Finance in?
Preferred Finance's product category is Mortgage and Finance Broking. Its primary akta.pro industry code is FSAKAMAN, Short-Term Credit Broking & Lead Generation. Its NAICS code is 522310 and its SIC code is 6163.