Pr On Air Ug (haftungsbeschrankt)

What Pr On Air Ug (haftungsbeschrankt) does

PR ON AIR GmbH is a Leipzig-based German radio and audio public relations agency founded in 2018 by Britta Borgsen and Christian Goller. The firm operates as a privately held GmbH with no external institutional ownership and is run by its two founders as managing owners (Inhaber). It specializes in end-to-end audio communication services for enterprise, government, and nonprofit clients seeking reach through German radio stations and streaming audio platforms.

The company's core service portfolio comprises six offerings: Hörfunk-PR (nationwide radio PR campaigns with intensive station outreach for live moderations and prime-time broadcasts), Radiomaterndienst (pre-bundled or custom infomercial packages for guaranteed airtime), Info-Spot bei Spotify (targeted audio advertising within Spotify playlists, podcasts, and music streams), Platzierung (personal broadcaster support and direct editorial-team exchange), Gewinnspiele (contest packages with custom sounds, street surveys, and prize offerings to attract high-reach stations), and Sendemitschnitte (professional broadcast recording and documentation). Underlying capability is human-driven editorial production, recording, distribution, and placement rather than automated or AI-driven workflows. The client base spans roughly 30+ named logos including Porsche, Volvo, Samsung, Amazon, LEGO, Nespresso, Sanofi, Bristol Myers Squibb, Deutsche Bahn, Telekom, Bethesda, Revolut, Trade Republic, and German federal ministries and agencies such as BMI, BMBF, BBK, and THW.

Commercially, PR ON AIR runs a sales-led, founder-driven go-to-market: prospective clients submit inquiries, the company prepares customized offers, and contracts form on written confirmation. Revenue mechanics are predominantly professional services priced off published radio rate cards, with payment terms of 10 days for radio PR, 50% upfront for podcast production, and immediate payment for special advertising formats. Distribution is domestic (Germany-wide) via direct inquiry and proposal, supplemented by a content marketing blog and organic social presence on LinkedIn and Instagram. The firm maintains a dedicated jobs page, indicating ongoing hiring intent, though headcount is not disclosed.

Name

Pr On Air Ug (haftungsbeschrankt)

Legal name

PR ON AIR GmbH

Website

https://pr-on-air.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PR ON AIR is a Leipzig-based German radio and audio PR agency founded in 2018, offering radio PR campaigns, Spotify audio advertising, infomercial placement, contest packaging, and broadcast documentation to enterprise, government, and nonprofit clients across Germany.

Ownership category

akta.pro rank

Product category

Radio Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Radio PR services
• Audio production
• Podcast production
• Broadcast advertising
• Radio placement

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio PR Campaign Services: Full-service radio PR campaigns encompassing editorial content, recording, production, distribution, and placement. Pricing follows published rate cards for radio formats. Payment due within 10 days of invoice.
2. Radiomaterndienst (Programme Service): Infomercial packages for guaranteed airtime placement. Special advertising formats require immediate payment upon order placement.
3. Podcast Production: Podcast production services with 50% fee payable upon order placement, remaining sum plus travel and accommodation costs due after acceptance of the final commissioned episode.
4. Spotify Info-Spot: Audio advertising placement within Spotify streaming content, developed through collaborative campaign strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PR ON AIR is a German audio PR agency that delivers end-to-end audio communication solutions for businesses and public institutions. Services span editorial content creation, recording and production, distribution and placement on radio stations and Spotify, contest management, and broadcast recording documentation. The agency specializes in producing radio-ready formats such as advice segments, game coverage, travel tips, book reviews, and promotional spots.

Product overview

PR ON AIR is a radio and audio PR agency offering a comprehensive suite of audio communication solutions. The company provides end-to-end services from editing, recording, and production through distribution and placement to detailed documentation and broadcast recording services. Core offerings include: Hörfunk-PR (Radio PR) for nationwide campaign placement, Radiomaterndienst (Radio Infomercial Service) for guaranteed broadcast coverage, Info-Spot bei Spotify for podcast/streaming placement, Platzierung (Placement) with personal broadcaster support, Gewinnspiele (Contests) for engagement-driven campaigns, and Sendemitschnitte (Broadcast Recordings) for project documentation. The agency specializes in producing various audio formats including advice segments, game coverage, travel tips, book reviews, and promotional spots.

Differentiator

Problem solved

Functional benefit

Products and services

• Hörfunk-PR (Radio PR) Full-service radio PR campaigns for enterprise clients seeking nationwide broadcast coverage. Service includes intensive contact work with radio stations, live moderations, prime-time broadcasts, and engaging implementations featuring interview O-Töne (original sound bites), broadcast-ready segments, and contests. Targeted at companies and institutions seeking broad German radio reach for their topics.
• Radiomaterndienst (Radio Infomercial Service) Radio infomercial packages for clients whose topics require guaranteed airtime and broadcaster participation. Available pre-bundled or custom-assembled for specific regions or target groups. Includes placement in radio advertising blocks to ensure high reach and broadcaster participation for topics that may not easily make it into editorial programming.
• Info-Spot bei Spotify

Named customers32 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• fischerAppelt: One of Germany's largest owner-led communications groups with full-service PR, content, and influencer capabilities. Comparable to PR ON AIR as a German B2B/enterprise PR incumbent, but operating at much larger scale and broader scope than the audio-specialized boutique.
• Ketchum (Germany): Global PR firm with a long-established German presence serving major brands across consumer, tech, healthcare, and public affairs. Comparable to PR ON AIR for B2B/enterprise clients in Germany, but competes from a global network with full-service capabilities rather than radio specialization.
• Faktor 3 AG: Independent German PR agency with deep consumer and B2B communications expertise. Comparable to PR ON AIR as a German full-service PR competitor targeting similar enterprise clients, though operating across all media rather than specializing in audio.
• Edelman Germany: Global communications firm's German operations serving major enterprise clients across industries. Comparable to PR ON AIR in the German enterprise PR market, but competes with a full global network across earned, owned, and paid media.
• Serviceplan Group: Europe's largest independent owner-managed agency group with PR and content divisions. Comparable to PR ON AIR in the German agency market and overlapping on enterprise clients, but operates full-service across advertising, digital, and content at significantly larger scale.
• Faktenkontor: German communications agency combining PR, content marketing, and social media for B2B and consumer brands. Comparable to PR ON AIR for the German enterprise client roster, but offers broader multi-channel communications rather than audio-first specialization.
• Zum goldenen Hirschen: German independent creative and communications agency group with integrated PR, brand, and content capabilities. Comparable to PR ON AIR as a German independent competitor serving major brands, though broader in scope and not specialized in audio.
• APCO Worldwide (Germany): Global communications and public affairs consultancy with German presence. Comparable to PR ON AIR for public-sector and B2B clients (including German federal ministries), but with much broader scope including public affairs, policy, and corporate communications.

Emerging players

• Podstars by OMR: German podcast production and marketing agency spun out of the OMR ecosystem. Comparable to PR ON AIR as an audio-first content and distribution agency in Germany, but focused exclusively on podcast production and brand podcasts rather than radio.
• AudioNow GmbH: German audio creative agency producing branded podcasts, audio content, and on-demand audio campaigns. Comparable to PR ON AIR in the audio communications niche in Germany, but with a podcast/on-demand orientation rather than traditional radio editor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pr-on-air-ug
• Instagraminstagram.com/meinaudioservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pr On Air Ug (haftungsbeschrankt)