AGRINATION LTD

What AGRINATION LTD does

AGRINATION LTD is a private digital agriculture platform that develops knowledge-sharing tools and consulting services for rural smallholder farming communities. Founded in 2009 by agricultural consultants Anant Dhillon and Mandeep Pujara, the company operates a portfolio of products including Community Videos (6,000+ locally relevant videos in 50 languages), Training Courseware with a mobile assessment app, the "Loop" produce transport platform (Agriculture Corporation), the "CoCo" data collection and analytics system, a Training Analytics Dashboard, a Mobile Training App, and an Innovation Lab. Distribution blends online delivery (website, mobile app, social media) with offline mechanisms including community video screenings and physical media (CDs/DVDs) to serve connectivity-challenged rural areas in India, Ethiopia, South Africa, and Kenya.

The business model centers on professional services revenue through partnerships with NGOs, governments, and international development organizations, though no pricing details, revenue figures, or funding rounds are publicly disclosed. Go-to-market is community-led, relying on a train-the-trainer cascade through frontline agricultural workers and content amplification through partner networks including GAFA, CSAYN, YPARD, GACSA, ATMA, DOA_UN, SYAP, PBAGRI, and BAT. The platform reports positive socioeconomic impact on 20,000+ farmers across India and Europe, with contract farming arrangements for crops including gherkins, jalapeños, tomatoes, baby corn, sweet corn, and red paprika in Karnataka, Tamil Nadu, Telangana, and Andhra Pradesh.

The company is operationally headquartered in Victoria, BC, Canada (1014 Meares St) with a secondary office at 1010 McKenzie Ave, while legal domicile is listed as London, United Kingdom. Ownership is founder-controlled with no disclosed external institutional investment, no patents, no certifications, and no recent product launches documented in available sources. The website's most recent article dates to April 2019, indicating a thin and largely static public footprint.

Name

AGRINATION LTD

Legal name

Agrination

Website

https://agrination.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

AGRINATION LTD is a private digital agriculture platform that develops knowledge-sharing tools, training courseware, and consulting services for rural smallholder farmers and frontline agricultural workers across India, Ethiopia, South Africa, and Kenya.

Ownership category

akta.pro rank

Product category

Agricultural Technology

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Digital agriculture solutions
• Smallholder farmer training
• Agricultural extension services
• Rural community development
• Agricultural knowledge sharing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Solutions and Training Services: Agrination provides digital solutions and training services to assist rural communities, likely through partnerships with NGOs, governments, and international development organizations. The revenue model is not explicitly disclosed in available sources.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AGRINATION LTD develops digital tools and platforms—including community video libraries, training courseware, produce transportation platforms, and agricultural data collection systems—designed to support sustainable farming practices and build capacity among smallholder rural farming communities worldwide. The company produces locally relevant agricultural video content in 50+ languages and operates train-the-trainer programs to build capacity in agricultural extension work through frontline workers.

Product overview

Agrination is a digital agriculture platform focused on supporting smallholder farmers through a portfolio of interconnected products: Community Videos (6,000+ videos in 50 languages) for knowledge sharing, Training Courseware with video-based curriculum and mobile assessment apps, Agriculture Corporation (Loop) for produce transport and sales, Agri Data Collection (CoCo) with analytics dashboard, and an Innovation Lab. The platform combines online and offline components to serve rural communities with limited internet connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Videos Digital video platform hosting a library of locally produced agricultural knowledge videos in over 50 languages, designed for rural communities and smallholder farmers with limited connectivity.
• Training Courseware Structured digital training program delivered through a mobile training app, designed to build capacity among frontline agricultural workers and extension agents who serve smallholder farming communities.
• Agriculture Corporation (Loop) Digital platform that helps smallholder farmers transport their produce to better markets, addressing logistical challenges faced by rural agricultural producers.
• Agri Data Collection (CoCo) Data collection and analytics software that enables agricultural stakeholders to gather, analyze, and act on field-level agricultural data from smallholder farming operations.
• Innovation Lab Research and consulting service focused on developing new approaches and tools for sustainable agriculture and smallholder farmer support.

Quantifiable outcome

• Produced and disseminated 6,000+ videos in 50 languages
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• CSAYNminorStrategic or Co-development PartnerCSAYN (Civil Society for Youth and Children) is listed as a partner organization on the Agrination Partners page, indicating collaboration on youth-focused agricultural initiatives.
• GAFAcoreStrategic or Co-development PartnerGAFA (Global Agricultural and Food Alliance) appears prominently in partner listings and is referenced via Twitter account @gafaconnect, indicating a significant collaborative relationship in agricultural knowledge sharing.
• YPARDminorStrategic or Co-development PartnerYPARD (Young Professionals for Agricultural Development) is listed as a partner organization, supporting youth engagement in agricultural development initiatives.
• GACSAminorStrategic or Co-development PartnerGACSA (Global Alliance for Climate-Smart Agriculture) is listed as a partner, indicating collaboration on climate-smart agriculture initiatives.
• ATMAminorStrategic or Co-development PartnerATMA is listed as a partner organization on the Agrination Partners page, indicating collaboration in agricultural technology and development.
• DOA_UNminorStrategic or Co-development PartnerDOA_UN (Department of Agriculture - United Nations related) is listed as a partner, indicating potential collaboration with UN agricultural bodies.
• SYAPminorStrategic or Co-development PartnerSYAP is listed as a partner organization on the Agrination Partners page.
• PBAGRIminorStrategic or Co-development PartnerPBAGRI is listed as a partner organization on the Agrination Partners page.
• BATminorStrategic or Co-development PartnerBAT is listed as a partner organization on the Agrination Partners page.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@gafaconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRINATION LTD