Xercise

What Xercise does

Xercise (legal name: xercize) is a privately held boutique personal training studio operating from a single location in Munich, Germany. Founded in 2005 by sports scientist and Communicologist Stefan Müller, the studio delivers personalized training services built around a proprietary integrative methodology that bridges sports science with systematic change work (Change Work), explicitly incorporating psychology and habit development into training design rather than relying on conventional high-intensity fitness paradigms.

The service architecture is anchored by a 90-minute Xercise Screening assessing mobility, stability, isolated and integrated muscle function, tension/relaxation capacity, and neuroscreening. From this assessment, the company develops a personalized routine ("Minimum Effective Dose" philosophy) and delivers it through three commercial tiers: Private Training (one-on-one, €130 per 60-minute session), Semi-Private Training (€250 monthly subscription for up to 4 clients per session, including home/on-the-go routines and updates every 8 sessions), and Program Design (€180 one-time fee for a standalone personalized program with between-session support).

Commercial operations are entirely direct, locally distributed, and founder-led. Customer acquisition is primarily organic — website (WordPress on xercise.de), Instagram, email/phone contact, and word-of-mouth referrals amplified by published client testimonials. There is no evidence of external funding, multi-location expansion, digital productization, online training delivery, or third-party distribution. The studio's physical capacity is intentionally capped (max 4 clients per semi-private session), positioning the business as a high-touch, capacity-constrained local service rather than a scalable platform.

Name

Xercise

Legal name

xercize

Website

https://xercise.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Xercise is a privately owned, single-location boutique personal training studio in Munich, Germany, founded in 2005, offering screening-based personalized fitness programs that combine sports science with psychological change work for busy professionals and individuals with chronic pain.

Ownership category

akta.pro rank

Product category

Boutique Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Personal training services
• Boutique fitness studio
• Individual fitness coaching
• Personalized exercise programs
• Small group training

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Semi-Private Training Package: Monthly subscription model offering 4 training sessions per month in a mini-group setting (max 4 persons per session), includes personalized training program for studio use, regular updates every 8 sessions, and routine for home/on-the-go training. Billed monthly at €250.
2. Private Training: One-on-one exclusive personal training sessions with the coach. Each unit is 60 minutes. Terms available upon request. Priced at €130 per session with availability-based scheduling.
3. Program Design: One-time service developing a personalized training program for independent training at studio, home, and on-the-go. Includes support between sessions to help clients stay on track. Priced at €180 per program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Xercise is a boutique personal training studio in Munich that sells personalized fitness services built on a 90-minute integrative screening/assessment and a "Minimum Effective Dose" training philosophy. Its commercial offerings are three tiers: Private Training (one-on-one coaching, €130/session), Semi-Private Training (small-group of up to 4, €250/month for 4 sessions plus a home routine), and Program Design (€180 one-time, standalone customized exercise program with inter-session support). All programs are designed to integrate into the client's everyday life without adding stress, blending physical training with psychology and habit-change work.

Product overview

Xercise is a Munich-based fitness studio offering personalized training services based on a systematic approach combining screening, customized routine development, and flexible training options. The core offering consists of three service packages: Private Training (€130/session, one-on-one coaching), Semi-Private Training (€250/month, small groups up to 4 people with personalized home routines), and Program Design (€180, standalone customized program). All programs begin with an Xercise Screening that assesses mobility, stability, muscle function, and neuroscreening. The studio is located in a converted carriage workshop and emphasizes the 'Minimum Effective Dose' approach over traditional high-intensity fitness.

Differentiator

Problem solved

Functional benefit

Products and services

• Xercise Screening Initial 90-minute comprehensive screening and assessment evaluating mobility, stability, isolated and integrated muscle function, tension and relaxation capacity, and neuroscreening of sensory organs; serves as the foundation for every personalized training concept Xercise delivers.
• Private Training One-on-one exclusive personal training sessions with the coach, each 60 minutes long, available by appointment, priced at €130 per session.
• Semi-Private Training Small-group training for a maximum of four people per session, with a personalized training program for studio use, regular program updates every 8 sessions, and a home/on-the-go routine; billed monthly at €250 for 4 sessions per month.
• Program Design One-time development of a personalized training program for studio, home, and on-the-go use, including support between sessions to help the client stay on track; priced at €180.

Quantifiable outcome

• Reduction or elimination of chronic pain (e.g., knee pain) enabling pain-free jogging and physical activities previously impossible
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xercise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xercise