Tong Hin Insurance Agency Pte. Ltd.

What Tong Hin Insurance Agency Pte. Ltd. does

Tong Hin Insurance Agency Pte. Ltd., operating as TH Insurance Brokers (THIB), is a privately held, Singapore-based independent insurance brokerage founded in 1992 by Joyce Chua and reorganised under its current brand in 1996. The firm operates from a single office at 71 Bukit Batok Crescent, Singapore, with a headcount in the 11-50 range, and functions as an intermediary between end customers and a panel of more than 16 partner insurers including AIA, AIG, NTUC Income, MSIG, Tokio Marine, Chubb and QBE.

THIB's product catalogue is split into two horizontal segments. Personal Insurance comprises six lines: motor, home, travel, personal accident, golf, and domestic helper. Business Insurance comprises nine lines: motor fleet, vehicle and equipment, employee benefits, work injury compensation, bonds, marine, professional indemnity, cyber liability, and a packaged SME business cover. The underlying technology is a standard Squarespace-hosted website with general and product-specific online quotation forms, supplemented by WhatsApp and phone-based direct engagement, rather than a proprietary underwriting or quotation engine.

The revenue model is commission-based: THIB earns placement commissions from partner insurers when customers purchase or renew policies through the brokerage, with billing on an annual cadence. Go-to-market is sales-led, combining an inbound website funnel, direct WhatsApp and phone contact, and in-person office consultations. The firm discloses no revenue, funding events, M&A activity, or AI capabilities, and serves both individual consumers and SMEs across personal and commercial lines within Singapore only.

Name

Tong Hin Insurance Agency Pte. Ltd.

Legal name

TH Insurance Brokers Pte. Ltd.

Website

https://tonghin.com.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tong Hin Insurance Agency Pte. Ltd. (THIB) is a Singapore-based independent insurance broker placing personal and commercial policies through a panel of 16+ partner insurers, serving individuals and SMEs since 1992.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Small Business BOP (Main Street) (FSAJAFAA)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Motor and home insurance
• SME business insurance

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: THIB operates as an insurance broker earning commissions from insurance companies for placing policies. They represent multiple insurers (AIA, AIG, NTUC Income, MSIG, Tokio Marine, QBE, Chubb, Direct Asia, EQ, ERGO, GE, India International Insurance, and others) and receive commissions when customers purchase or renew policies through their brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tong Hin Insurance Agency Pte. Ltd. (THIB) operates as an independent insurance broker in Singapore, curating and comparing insurance plans from a panel of 16+ insurer partners (AIA, AIG, NTUC Income, MSIG, Tokio Marine, Chubb, QBE, Direct Asia, EQ, ERGO, GE, and others) for retail and corporate clients. The company offers six personal insurance lines (motor, home, travel, personal accident, golf, domestic helper) and nine business insurance lines (motor fleet, vehicles & equipment, employee benefits, work injury compensation, bonds, marine, professional indemnity, cyber liability, business package), and supports customers through quoting, policy issuance, renewals, and claims handling.

Product overview

Tong Hin Insurance Agency Pte. Ltd. (THIB) operates as an insurance broker offering a comprehensive portfolio of insurance products and services through two main categories: Personal Insurance and Business Insurance. The company provides 6 personal insurance products (Motor, Home, Travel, Personal Accident, Golf, and Domestic Helper) and 9 business insurance offerings (Motor Fleet, Vehicle & Equipment, Employee Benefits, Work Injury Compensation, Bonds, Marine, Professional Indemnity, Cyber Liability, and Business Package). THIB functions as an independent insurance broker, curating and comparing plans from multiple partner insurers (including AIA, AIG, Chubb, Tokio Marine, MSIG, and others) to deliver tailored coverage solutions. The company assists clients with policy selection, claims processing, and renewal management, serving both individuals and businesses from startups to established enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Insurance

Quantifiable outcome

• Customers can access coverage from 16+ insurance providers through one broker relationship

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and supporting.

• AIAcoreOthersAIA is a major pan-Asian life insurer. THIB as broker places various insurance products through AIA as one of their panel of insurance partners.
• AIGcoreOthersAIG is a multinational insurance corporation. THIB places motor insurance (AutoPlan, High Value products) and other commercial insurance through AIG.
• NTUC IncomecoreOthersNTUC Income is a Singapore-based insurer. THIB offers NTUC Income motor insurance products and other coverage options through their brokerage.
• MSIGcoreOthersMSIG is a global specialist insurer. THIB provides MSIG private and commercial motor insurance proposals and coverage.
• Tokio MarinecoreOthersTokio Marine is a Japanese insurance group. THIB offers Tokio Marine motor insurance products through their broker platform.
• QBEsupportingOthersQBE is a global insurer operating in Singapore. THIB offers QBE insurance products as part of their panel.
• ChubbsupportingOthersChubb is a global insurance company. THIB includes Chubb products in their insurance offerings.
• Direct AsiasupportingOthersDirect Asia is an online insurance provider. THIB offers Direct Asia products through their broker channel.
• EQ InsurancesupportingOthersEQ Insurance is a Singapore-based insurer. THIB offers EQ PA Protector, EQ Motor, and EQ Travel products and provides downloadable proposal forms.
• ERGOsupportingOthersERGO is a global insurer. THIB provides ERGO private motor and commercial vehicle insurance proposal forms.
• General Electric (GE) InsurancesupportingOthersGE Insurance Solutions provides commercial insurance products. THIB offers GE insurance through their business coverage options.
• India International InsurancesupportingOthersIndia International Insurance is a Singapore-based insurer. THIB includes this provider in their insurance panel.
• Allied WorldsupportingOthersAllied World is a global insurance company. THIB offers Allied World private vehicle and commercial vehicle proposal forms.
• AXAsupportingOthersAXA is a global insurance company. THIB provides AXA private and commercial motor insurance proposal forms.
• Liberty InsurancesupportingOthersLiberty Insurance is a global specialty insurer. THIB offers Liberty private and commercial motor vehicle insurance.
• First CapitalsupportingOthersFirst Capital is an insurance provider. THIB offers First Capital motor insurance proposal forms for both private and commercial vehicles.
• OAC (OAC Insurance)supportingOthersOAC is an insurance provider. THIB provides OAC motor insurance proposal forms for private and commercial vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marsh Singapore (Marsh & McLennan): Global insurance brokerage leader operating in Singapore offering commercial P&C, employee benefits, and risk advisory across large corporates. Comparable as an insurance broker serving Singapore businesses, but at significantly larger scale with multinational corporate focus versus THIB's SME/individual tilt.
• Aon Singapore: Major global insurance and reinsurance broker with deep Singapore presence offering commercial risk, health, and wealth solutions. Comparable business model (multi-carrier brokerage) but operating globally with institutional client focus versus THIB's SME/individual focus.
• Willis Towers Watson (WTW) Singapore: Global advisory and insurance brokerage with established Singapore presence offering risk, insurance, and HR-related advisory services. Comparable as a multi-line insurance intermediary with Singapore corporate client base.

Direct peers

• Howden Singapore: Independent international insurance broker with growing Singapore operations serving SME and mid-market clients across personal and commercial lines. Closest comparable in independent broker positioning and SME target segment.
• Lockton Singapore: World's largest independent insurance brokerage with Singapore operations serving commercial clients across multiple specialty lines. Directly comparable as an independent broker competing for Singapore commercial accounts.

Emerging players

• PolicyStreet Singapore: Singapore-based digital-first insurance brokerage specializing in SME and personal lines with online quote-to-bind flows. Comparable as a Singapore insurance broker competing for the same SME customers but with a more technology-led model.
• Infront Insurance Brokers (Singapore): Singapore-focused independent insurance brokerage offering personal and commercial lines including motor, home, travel, and business packages. Direct competitor in the same Singapore SME and individual segment as THIB.

Regional players

• Singlife Insurance Brokers: Singapore-headquartered insurance group with brokerage/distribution capabilities. Adjacent comparable as a Singapore insurance intermediary, though with broader carrier ownership and digital-first positioning.

Others

• Direct Asia (Zurich Insurance subsidiary): Online direct-to-consumer insurer in Singapore selling motor, home, and travel insurance. THIB lists Direct Asia as a panel partner, but Direct Asia also competes for the same end customers via direct distribution — an example of the disintermediation risk THIB faces.
• Income Insurance (NTUC Income): One of THIB's largest insurance partners (NTUC Income) and a major Singapore insurer. Comparable as a Singapore insurance provider, but Income is a carrier/underwriter while THIB is an intermediary — reflecting THIB's dependency on partner carrier economics.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/th-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tong Hin Insurance Agency Pte. Ltd.