Zipps Liquor, Inc.

What Zipps Liquor, Inc. does

Zipps Liquor, Inc. is a privately held Texas liquor retail chain founded in 1994, operating 35+ physical stores across the state alongside an integrated e-commerce platform (shop.zippsliquor.com) and native iOS and Android mobile applications. The company sells more than 20,000 SKUs spanning spirits, wine, beer, mixers, and a curated Allocated Bourbon Collection featuring rare and limited-edition bottles distributed through a monthly lottery system. Store locations are concentrated in rural and secondary Texas markets (e.g., Conroe, Woodlands/Spring, Winona, Coldspring, Onalaska, Gun Barrel City) often underserved by national chains, providing Zipps a defensible local footprint. The technology stack is built on a third-party (CityHive) e-commerce platform augmented by location-based services, a store locator, a Party Drink Calculator, and content marketing assets such as cocktail recipes and party-planning guides.

The business operates a dual-channel revenue model. The retail segment sells directly to individual consumers through physical stores and online, with prices positioned 10-30% below competing liquor stores and a 4.8/5 customer service rating cited as a differentiator. The wholesale segment serves bars, restaurants, event venues, hotels, and corporate purchasers with dedicated sales representatives, volume pricing averaging ~10% monthly savings, and a no-substitution policy to support on-premise operations. Supporting services include event and wedding liquor concierge offerings and charitable tie-ins — notably a partnership with Hope for the Warriors (since 2021, contributing over $85,000) and Folds of Honor, both funded through allocated bourbon sales.

Zipps was recognized as Texas Retailer of the Year in 2023 by American Beverage Licenses (ABL). The company is incorporated in Texas, privately held with no disclosed external funding, and appears founder- or family-controlled. The store count grew from a single location in 1994 to 35+ today, and the company continues to invest in digital channels, wholesale infrastructure, and differentiated product lines, though specific revenue, headcount, and ownership details are not publicly disclosed.

Name

Zipps Liquor, Inc.

Legal name

Zipps Liquor, Inc.

Website

https://zippsliquor.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Zipps Liquor, Inc. is a privately held Texas liquor retail chain founded in 1994 operating 35+ stores and an e-commerce platform, selling 20,000+ products to consumers and B2B wholesale customers at prices 10-30% below competitors.

Ownership category

akta.pro rank

Product category

Liquor Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Retail liquor stores
• Wholesale alcohol distribution
• Liquor delivery service
• Texas spirits retail
• Wine beer spirits

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Alcohol Sales: Sale of spirits, wine, beer, and mixers through 35+ retail locations and online store. Products sold at 10-30% below competitor pricing.
2. Wholesale Distribution: B2B wholesale liquor sales to bars, restaurants, event venues, hotels, and corporate purchasers. Customers save average 10% on monthly alcohol purchases through volume purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zipps Liquor is a Texas-based liquor retail chain that sells spirits, wine, beer, and mixers through more than 35 physical store locations and an online store with in-store pickup or home delivery, complemented by a wholesale liquor division serving bars, restaurants, hotels, event venues, and corporate purchasers with volume pricing. The chain also runs an allocated rare-bourbon program and party/wedding event ordering services.

Product overview

Zipps Liquor, Inc. operates as a retail liquor store chain and e-commerce platform serving Texas communities since 1994. The core offering consists of physical retail liquor stores across 35+ Texas locations combined with an online store (shop.zippsliquor.com) powered by the CityHive platform and a mobile application for iOS and Android. The product portfolio includes Spirits (Whiskey, Scotch, Bourbon, Rum, Gin, Brandy, Tequila, Vodka, Sake, Canadian, Cordials, Ready-to-Drink Cocktails), Beer (IPA, Hard Seltzer, Ale, Lager, Pilsner, Stout), Wine (Red, White, Rose, Sparkling, Champagne, Prosecco, Chardonnay, Pinot Noir, Pinot Grigio, Moscato, Sauvignon, Cabernet, Riesling), Mixers, and an Allocated Bourbon Collection featuring rare bottles. Supporting services include Wholesale Liquor Distribution for B2B customers, Party and Wedding Liquor Services, and a Store Locator tool. The company offers over 20,000 products with prices 10-30% lower than competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Zipps Liquor Retail Stores Network of 35+ brick-and-mortar liquor retail stores across Texas selling spirits, wine, beer, and mixers at unit prices positioned 10–30% below competing liquor stores, with knowledgeable in-store staff assisting customers. Locations span Conroe, Woodlands, Winona, Houston, Arp, Bellville, Center, Coldspring, Dayton, Gladewater, Gun Barrel City, Hempstead, Highlands, Jacksonville, Liberty City, Livingston, Marshall, Mineral Wells, Montgomery, Nacogdoches, Navasota, Oakwood, Onalaska, Overton, Palestine, Port Lavaca, Quitman, Rosenberg, Trinity, Victoria, Wharton, Willis, and Winfield.
• Zipps Liquor Online Store E-commerce storefront enabling customers in Texas to browse, search, and purchase from more than 20,000 beer, wine, spirits, and mixer products online, with options for in-store pickup at any of 35+ Zipps locations or home delivery.
• Zipps Liquor Mobile App Native iOS and Android mobile applications that let customers browse, search, and purchase from the Zipps Liquor catalog, with order management and fulfillment via doorstep delivery or in-store pickup.
• Wholesale Liquor Distribution Dedicated B2B wholesale program for licensed Texas bars, restaurants, hotels, event venues, and corporate purchasers offering volume pricing that delivers an average 10% savings on monthly alcohol purchases, dedicated representative service, no-substitution fulfillment guarantees, and pickup or delivery options including special orders typically fulfilled within about one week.
• Allocated Bourbon Collection Limited-edition rare and allocated bourbon collection distributed through a monthly lottery system, with Zipps contributing a portion of each allocated bottle's proceeds to the Hope for the Warriors charity (over $85,000 contributed since 2021).
• Party and Wedding Liquor Services Event planning service for Texas parties, weddings, and special celebrations offering bulk-order discounts, coordinated delivery, and party-related guidance, paired with an online party drink calculator to estimate quantities.

Quantifiable outcome

• 10-30% lower prices than competing liquor stores
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hope for the WarriorscoreOthers · 1 January 2021Zipps Liquor partners with Hope for the Warriors, an organization supporting veterans and their families. A portion of every allocated bourbon purchase supports this charity. Zipps has contributed over $85,000 since 2021 through allocated bottle sales.
• Folds of HonorminorOthersAllocated bourbon purchases support Folds of Honor, an organization dedicated to aiding families of America's fallen and disabled service-members.

Scale indicators6 records

Recent moves6 records

Direct peers

• Twin Liquors: Austin-headquartered Texas liquor chain operating multiple stores with deep spirits selection and competitive pricing — directly comparable multi-store retail model targeting the same Texas shopper.
• Spec's Wine, Spirits & Finer Foods: Texas-based liquor chain with broad multi-location footprint and similar spirits/wine/beer assortment. Closest direct competitor to Zipps given shared home-market overlap, similar category mix, and overlapping B2B/retail positioning.
• BevMo!: Multi-state liquor chain specializing in beer, wine, and spirits with strong private-label selection and in-store experience. Comparable specialty-retail chain business model, though California-weighted versus Zipps' Texas focus.

Broad incumbents

• Total Wine & More: Largest US multi-category liquor retailer with national footprint and broad selection. Functions as a broad incumbent with overlapping assortment and supercenter format, pressuring regional chains on selection depth and price perception.

Emerging players

• Wine.com: Largest US online wine retailer with deep selection and shipping infrastructure. Comparable category-overlap competitor in the wine slice of Zipps' assortment.
• ReserveBar: Online premium spirits and wine retailer focused on gifting and allocated bottles — directly intersects Zipps' allocated bourbon / premium strategy through a digital-first model.
• Minibar Delivery: On-demand alcohol delivery marketplace operating across multiple US markets. Comparable e-commerce/last-mile alcohol delivery model targeting urban/suburban consumers.
• Drizly: US alcohol e-commerce marketplace and delivery platform increasingly integrating licensed retailer inventories. Represents the digital-native channel competing for Zipps' online/deli very orders.

Others

• H-E-B (grocery alcohol): Dominant Texas grocer with licensed beer/wine/spirits departments. Adjacent channel competing for everyday alcohol basket share rather than selection-driven trips.
• Kroger (grocery alcohol): National grocer with licensed alcohol departments and Kroger Boost delivery service. Indirect competitor providing convenience-driven alcohol purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ZippsLiquor
• Facebookfacebook.com/ZippsLiquor
• Instagraminstagram.com/ZippsLiquor
• LinkedInlinkedin.com/company/zipps-liquor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zipps Liquor, Inc.