NADM LTD

What NADM LTD does

NADM LTD is a privately held UK-based freelance digital marketing consultancy operating under the trading name Nigel Adams Digital, headquartered in Bedford, Bedfordshire. The company is a sole proprietorship founded and operated by Nigel Adams, a search marketing consultant with over 10 years of experience. NADM provides SEO services (strategy, technical SEO, audits, link building, digital PR, website migrations, e-commerce SEO, and local SEO), PPC management (Google Ads, Microsoft/Bing Ads), paid social (Facebook, Instagram, TikTok Ads), content creation, and digital PR. The client base spans SMBs and select enterprise customers across e-commerce, home improvements, SaaS, professional services, travel, and FMCG verticals, with documented outcomes including 338% e-commerce revenue lift (Polycote UK), 1300% ROAS (Cablecraft), 254% transaction increase (Blue Cube Pools), 17x Facebook ROAS (Hagley West), 12,226 sign-ups in a Disney/Unrooted campaign, and 1,000 leads in one month for Mago Hair.

The technical stack is built on standard industry tooling rather than proprietary platforms: Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, Screaming Frog, and Shopify, supplemented by a Python-based automated SEO redirect mapping workflow (pandas, PolyFuzz, RapidFuzz, openpyxl) used during site migrations. The company holds Google Partner certification (Badge ID 8730679827) and is featured across industry platforms including Ahrefs, Shopify, HubSpot, Dropbox, and TechRound. All delivery is performed by the sole principal; the firm has no employees beyond the founder.

Revenue is generated primarily through monthly retainers paid in advance (subscription recurring) covering SEO and PPC services, supplemented by one-off project fees for audits, migrations, and 3-month sprints. Pricing is opaque with monthly budget tiers ranging from sub-£500 to over £10,000 indicated on the contact form. Distribution is exclusively direct — website enquiry, phone, and email — with no resellers, partners, or third-party channels. The company has no disclosed funding, no external investors, and operates as a founder-owned entity governed by English law.

Name

NADM LTD

Legal name

NADM Limited

Website

https://nigeladamsdigital.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NADM LTD is a UK-based freelance digital marketing consultancy trading as Nigel Adams Digital, providing SEO, PPC, paid social, content, and digital PR services to SMBs and select enterprise clients across the UK, with a focus on e-commerce and multi-location businesses.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Search engine optimization
• Pay per click
• Digital marketing consultancy
• Paid social advertising
• Search marketing services

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Consulting & Management Services: Ongoing SEO retainers (thinking & doing or consultative), covering technical SEO, link building, digital PR, local SEO, e-commerce SEO, and SEO audits/migrations. Revenue generated through monthly retainer agreements paid in advance.
2. PPC Management Services: Paid search and paid social campaign management (Google Ads, Microsoft/Bing Ads, Facebook/Instagram/TikTok Ads). Billed as part of monthly retainer arrangements.
3. Project-Based Engagements: One-off projects including SEO audits, website migrations, and 3-month accelerated project sprints. Fees are non-refundable and invoiced in advance per the Proposal Document.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NADM LTD is a freelance digital marketing consultancy that delivers SEO direction and implementation (technical SEO, audits, link building, digital PR, e-commerce SEO, local SEO, website migrations) and PPC management (Google Ads, Microsoft/Bing Ads, paid social on Facebook, Instagram, TikTok), together with content creation services. Engagements are sold as monthly retainers (full execution or consultative) or as one-off projects and 3-month sprints, with services delivered directly by the founder-consultant to UK-based SMBs, agencies, and select mid-market and enterprise clients.

Product overview

NADM LTD operates as a freelance digital marketing consultancy under the Nigel Adams Digital brand. The core offering consists of SEO services (including audits, technical SEO, link building, website migrations, e-commerce SEO, and local SEO for Bedford, Hertfordshire, Milton Keynes, and Cambridge) and PPC services (covering Google Ads, Microsoft Ads, and paid social on Facebook, Instagram, and TikTok). Additional services include content creation and digital PR. The portfolio is structured as a unified consultancy offering multiple interconnected digital marketing disciplines rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search Engine Optimisation direction and implementation covering strategy, audits, technical SEO, link building, website migrations, e-commerce SEO, and local SEO, delivered to businesses and agencies seeking organic growth.
• PPC Services Paid search campaign management across Google Ads and Microsoft (Bing) Ads, with strategic campaign structure, ad testing, bidding optimisation, and keyword expansion for businesses seeking paid lead and revenue growth.
• Paid Social Advertising Paid social media advertising campaigns across Facebook, Instagram and TikTok, with audience targeting designed to capture attention and drive conversions for client brands.
• Content Creation Research-based, human-focused content creation including outlines and well-written copy tailored to each client's ideal customer profile to support SEO and thought leadership.
• Digital PR Strategic publicity and backlink acquisition to improve SEO rankings and establish client brands as thought leaders in their space, including outreach to high-authority publications.
• SEO Audits Comprehensive website SEO audits identifying technical issues, content gaps and optimisation opportunities affecting search visibility, delivered as one-off engagements.
• Technical SEO Optimisation of website structure, speed and technical setup so search engines can crawl, interpret and index content properly, including technical fixes and on-page improvements.
• Link Building & Digital PR Strategic outreach and PR campaigns to secure high-authority backlinks and brand mentions from relevant publications, boosting domain authority and organic rankings.
• SEO Website Migrations Managed website migration services including Python-automated redirect mapping (using fuzzy matching) to preserve rankings and prevent 404 errors during site changes.
• Ecommerce SEO Specialised SEO for e-commerce businesses, targeting high-intent product keywords and optimising product and category pages to grow online visibility and sales (including on Shopify stores).
• Local SEO Location-specific SEO targeting local search queries, including Google Business Profile optimisation, NAP consistency and hyperlocal content strategies, with dedicated pages for Bedford, Hertfordshire, Milton Keynes and Cambridge.
• Google Ads Management Strategic management of Google Ads campaigns including restructuring, ad testing, keyword expansion, and smart bidding strategy implementation, delivered by a Google Partner-certified consultant.

Quantifiable outcome

• 338% increase in ecommerce revenue for Polycote UK
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner certification (Agency ID: 8730679827). The consultant uses Google Ads, Google Analytics, Google Search Console, and Google Tag Manager for client campaign management and tracking. The partnership provides access to Google's advertising ecosystem and credentialing.
• CAMO DigitalminorStrategic or Co-development PartnerPartnership with CAMO Digital on the Unrooted x Disney (The Lion King/Mufasa) social PPC campaign. Nigel Adams Digital worked alongside CAMO Digital to deliver the campaign that achieved 12,226 sign-ups (145% over target).

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nigel-adamsdigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NADM LTD