The Estate & Elder Law Center Central & Southside Virginia, PLLC

What The Estate & Elder Law Center Central & Southside Virginia, PLLC does

The Estate & Elder Law Center Central & Southside Virginia, PLLC is a privately held Virginia professional limited liability company operating a two-office legal practice focused on estate planning, elder law, Medicaid planning, special needs planning, guardianship, and probate/estate administration for individual and family clients. The firm was founded in 2014 and serves clients throughout Central and Southside Virginia from offices in Danville (the original and main office, 109 Bridge Street, Suite 104) and Lynchburg (the newer location, 810 Main Street, 3rd Floor, operated as The Estate & Elder Law Center of Central Virginia, PLLC). The practice is anchored by Managing Attorney Robert W. Haley, who holds the Certified Elder Law Attorney (CELA®) credential from the National Elder Law Foundation and is a Virginia Supreme Court-approved Guardian ad Litem, supported by Associate Attorney Nancy J. Ashley and dedicated legal assistants.

The firm's service portfolio is organized along two primary lines — estate planning (wills, revocable and irrevocable trusts, durable powers of attorney, healthcare directives, asset protection, digital asset planning, pet trusts, and fiduciary services) and elder law (Medicaid crisis planning, special needs trusts, and guardianships/conservatorships) — with an additional life-stage segmentation framework that maps services to nine client personas: Singles, Married Couples, Minor Children, Blended Families, LGBTQA+, Peak Earning Years, Divorced, Nearing Retirement, and Retirement. There is no proprietary technology platform, mobile app, or API; client intake is facilitated through Calendly online booking, the vaelderlaw.com website, and in-person, phone, or video consultations. Marketing is content-led (SEO-organized educational content, two Facebook pages, LinkedIn) and reinforced by displayed client testimonials and Google Reviews for each office.

The business model is professional services billing — quote-based fees determined after a complimentary 15-minute consultation, typically structured as hourly rates or flat fees per matter rather than subscription or recurring contracts. Revenue is generated entirely from individual consumers and families across the firm's Virginia service region; no enterprise clients, corporate retainers, or external investors are disclosed. There are no subsidiaries, funding rounds, or parent company relationships, and the firm is independently owned and operated by its legal professionals.

Name

The Estate & Elder Law Center Central & Southside Virginia, PLLC

Legal name

The Estate & Elder Law Center of Southside Virginia, PLLC

Website

https://vaelderlaw.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Estate & Elder Law Center is a privately held Virginia law firm providing estate planning, elder law, Medicaid, special needs, and guardianship services to individuals and families across Central and Southside Virginia from offices in Danville and Lynchburg.

Ownership category

akta.pro rank

Product category

Estate Planning and Elder Law Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate Administration & Probate Services (FSAAANAE), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Estate planning
• Elder law
• Medicaid planning
• Probate administration
• Special needs trusts

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services Billing: The firm generates revenue through professional legal services, likely billed on hourly rates or flat fees for estate planning, elder law, Medicaid planning, guardianship, trust, and probate services. No subscription or recurring billing model is described.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The firm provides comprehensive estate planning and elder law legal services to individuals and families across Virginia, including wills, trusts, powers of attorney, probate and estate administration, Medicaid and nursing home crisis planning, special needs estate planning, and guardianships/conservatorships. Services are delivered through two physical offices (Danville and Lynchburg) with phone and video consultation options.

Product overview

The Estate & Elder Law Center is a law firm offering comprehensive estate planning and elder law legal services throughout Virginia. The firm provides a unified suite of legal services centered around estate planning (including wills, trusts, powers of attorney, and probate administration) and elder law (including Medicaid planning, special needs planning, and guardianships). The firm also offers specialized services for digital asset protection, pet trusts, and fiduciary services. The core offering is personal legal counsel through Managing Attorney Robert W. Haley, a Certified Elder Law Attorney (CELA®), supported by associate attorneys and legal staff across two offices in Danville and Lynchburg, Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning
• Elder Law
• Probate & Estate Administration
• Power of Attorney & Wills
• Asset Protection Strategies to protect assets from lawsuits, creditors, and bankruptcies through risk management, legal entities, and insurance.
• Digital Accounts & Assets After Death Planning for digital assets including online accounts, cryptocurrency, NFTs, and digital estate solutions to protect identity and manage digital legacies.
• Fiduciary Services Professional fiduciary services including serving as agent under Power of Attorney, trustee, executor, or administrator for clients who need a professional decision-maker.
• Trusts Creation of various trust arrangements including revocable living trusts, irrevocable trusts, special needs trusts, spendthrift trusts, and pet trusts for asset management and protection.
• Pet Trusts Legally binding trusts to ensure pets are cared for by designated caretakers with funds provided for veterinary care, housing, and grooming.
• Planning for Incapacity Documents for incapacity planning including Durable Power of Attorney, Health Care Power of Attorney, Living Wills, and HIPAA Authorizations.
• Medicaid Crisis Planning Navigating Medicaid eligibility, nursing home care planning, and asset protection strategies for clients in crisis situations involving long-term care costs.
• Special Needs Estate Planning Planning for loved ones with disabilities using Special Needs Trusts and Support Trusts to maintain eligibility for government benefits such as SSI and Medicaid.
• Guardianships & Conservatorships Legal representation for establishing guardianships and conservatorships for incapacitated individuals, including Guardian ad Litem services.
• Life Stages Planning Estate planning tailored to nine distinct life stages: Singles, Married Couples, Minor Children, Blended Families, LGBTQA+, Peak Earning Years, Divorced, Nearing Retirement, and Retirement.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Nolo: Legal information publisher offering do-it-yourself legal guides, software, and attorney directories across estate planning, family law, and small business law. Provides self-serve tools and consumer legal content overlapping with the firm's educational marketing.
• Rocket Lawyer: Subscription-based online legal services platform offering wills, POAs, and a range of legal documents. Competes with the firm on simpler, lower-cost estate planning matters while operating across broader legal service categories.

Direct peers

• LegalZoom: Online legal services platform offering wills, trusts, POAs, and business formation. Directly competes with the firm's entry-level estate planning services by providing lower-cost, self-serve alternatives that appeal to similar individual clients.
• Trust & Will: Digital estate planning platform focused on wills, trusts, and probate avoidance. Competes for the same end-customer (individuals and families) by productizing the same core estate planning documents the firm offers.

Emerging players

• ElderLaw Answers: Online consumer resource covering Medicaid planning, long-term care, and elder law topics with attorney directories. An information intermediary that competes for the firm's top-of-funnel educational content traffic.
• Wealth.com: Estate planning fintech platform serving financial advisors and RIAs with digital estate planning tools and document automation. A technology-driven alternative to traditional firms for wealth-transfer planning workflows.
• Vanilla: Estate planning software and document platform used by advisors and attorneys. It competes with the firm on efficient document preparation for wills, trusts, and beneficiary planning within an advisor-client workflow.

Others

• American Academy of Estate Planning Attorneys: Invited membership organization for estate planning attorneys, providing continuing education, practice resources, and attorney referrals. Industry association that influences the firm's competitive set in estate planning.
• National Elder Law Foundation (NELF): The ABA-accredited organization that administers the CELA® certification held by the firm's Managing Attorney. As the credentialing body, NELF shapes the standards and visibility of elder law practitioners in the U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/estateandelderlawcenter
• LinkedInlinkedin.com/company/the-estate-elder-law-center-of-southside-virginia-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Estate & Elder Law Center Central & Southside Virginia, PLLC