Integration 101 Hub

What Integration 101 Hub does

Integration 101 Hub is a Canadian nonprofit organization founded in 2023 and headquartered in Ottawa, Ontario. It delivers arts, technology, and leadership programs targeted at marginalized youth — specifically Black, Indigenous, racialized, and first-generation young people — in the Ottawa-Gatineau region. Since launch, the organization reports engaging 1,000+ individuals through media projects, workshops, public events, and storytelling initiatives, collaborating with 30+ community and institutional partners and producing 6 signature exhibitions. Its program portfolio comprises REWIRE (digital skills and AI fundamentals), Creative Photography (delivered in partnership with Sam-Image Inc), Skills & Career Development, Wellness & Personal Growth, Storytelling & Social Engagement, Social Enterprises, and the SIP & LEARN community event series. All programs are offered free of charge to participants.

The organization's core technological artifact is the 101 Hub Webseries, a YouTube-based digital media platform (@the_101hub) featuring youth-led web series, documentaries, interviews, and creative storytelling. Distribution is regional via in-person workshops, mentorship mixers, BIPOC brunches, and cultural events, with global reach through YouTube and the website. The underlying technology stack is standard and lightweight — website hosting, YouTube publishing, email newsletter, and organic social channels — rather than proprietary infrastructure.

The business model is nonprofit and donation-dependent. Operating inflows derive from individual donations, corporate sponsorships, in-kind contributions, and grants (notably from SPC Ottawa). Governance rests with two co-founders — Miriam Faraja (President and Executive Director) and Jean Stevenson Louis (Vice-President and Director of Strategic Technological Innovation) — supported by a three-person board (Suzette S. Weekes, Desire Nkuba, Jennifer Louis). The organization is independently operated, with no disclosed venture, private equity, or institutional investor backing.

Name

Integration 101 Hub

Legal name

Integration 101 Hub

Website

https://integration101hub.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Integration 101 Hub is an Ottawa-based nonprofit that delivers free arts, technology, and leadership programs to Black, Indigenous, racialized, and first-generation youth in the Ottawa-Gatineau region, distributing content via a YouTube webseries and community events.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Services (611), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAC

After-School, Tutoring & Academic Enrichment Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAAAFAE

Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAMAIAF

Communication, Collaboration & Conflict Resolution Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

Keywords

• Youth empowerment programs
• Arts education workshops
• Digital storytelling training
• Community arts nonprofit
• Culturally responsive programming

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The nonprofit organization relies on donations from individuals, sponsors, and partners. Accepts monetary donations, in-kind donations, and community fundraising support.
2. Sponsorship: Corporate and organizational sponsors provide financial support in exchange for association with the organization's youth empowerment mission.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Integration 101 Hub is a nonprofit organization that delivers free youth programs at the intersection of arts, technology, and leadership for racialized and first-generation youth in the Ottawa-Gatineau region. Its offerings include the REWIRE digital skills and AI fundamentals program, Creative Photography training, Skills & Career Development, Wellness & Personal Growth, Storytelling & Social Engagement, Social Enterprises, the SIP & LEARN event series, and the 101 Hub Webseries distributed on YouTube. Programs are delivered through community-based workshops, exhibitions, and events, with revenue derived from individual donations, in-kind contributions, and corporate/organizational sponsorships.

Product overview

Integration 101 Hub is a nonprofit organization offering a portfolio of youth empowerment programs centered on arts, technology, and intercultural dialogue. The core offerings include REWIRE (a digital skills and AI fundamentals program), The 101 Hub Webseries (a YouTube-based storytelling platform), and Creative Photography (in partnership with Sam-Image Inc). These programs are complemented by Skills & Career Development, Wellness & Personal Growth, Storytelling & Social Engagement, and Social Enterprises initiatives. The organization operates as a platform-plus-programs model where youth progress from skill-building to creating and sharing their own multimedia content, with the webseries serving as the primary public-facing content distribution channel.

Differentiator

Problem solved

Functional benefit

Products and services

• REWIRE A youth-driven program that bridges the digital divide by equipping marginalized youth with essential tech skills, creative tools, and foundational knowledge of artificial intelligence through hands-on workshops, multimedia storytelling, and intergenerational dialogue. Delivered at no cost to participants.
• The 101 Hub Webseries A YouTube-based digital media platform featuring youth-led web series, documentaries, interviews, and creative storytelling that amplify marginalized voices across Canada, covering topics from cultural identity and mental health to digital literacy and community dialogue.
• Creative Photography A visual storytelling program where marginalized youth explore identity, culture, and community through the lens, delivered in partnership with Sam-Image Inc, providing hands-on photography training and artistic skill development.
• Skills & Career Development Accessible training in communication, technology, and media that enhances digital literacy and career readiness for marginalized youth.
• Wellness & Personal Growth Safe, grounded spaces where youth explore identity, resilience, and intergenerational healing.
• Storytelling & Social Engagement Youth-led podcasting, photography, and public events that amplify unheard stories and spark dialogue across communities.
• Social Enterprises Helping youth turn skills into impact through entrepreneurship and social business development.
• SIP & LEARN A community event series featuring sessions like Polyphonie of Muses, combining social gatherings with learning opportunities.

Quantifiable outcome

• 1,000+ individuals engaged through media projects, workshops, public events, and storytelling initiatives
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, moderate and core.

• Articipate.caminorOthersListed as a donor and partner on the organization's website. Supports the mission of empowering marginalized youth through arts and community programs.
• Branding by WeekesminorOthersListed as a donor and partner supporting the organization's branding and marketing efforts.
• AICentremoderateStrategic or Co-development PartnerPartner organization collaborating with Integration 101 Hub on community outreach and program delivery.
• SVGA OttawamoderateStrategic or Co-development PartnerPartner organization in Ottawa supporting community engagement and program initiatives.
• Sam-Image InccoreStrategic or Co-development PartnerStrategic partner providing photography training and expertise for the Creative Photography program. Participants gain hands-on training in photography and develop artistic skills through this partnership.
• Vectors GroupminorOthersListed as a donor and partner supporting the organization's mission.
• SPC OttawamoderateStrategic or Co-development PartnerPartner organization providing grant support and collaborating on youth empowerment initiatives in Ottawa.
• FrontlinesminorStrategic or Co-development PartnerPartner organization collaborating on community initiatives and outreach programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TakingITGlobal: Canadian youth-led platform fostering civic engagement, storytelling, and global connection among young people. Comparable as a digital-first platform amplifying youth voices across Canada.
• NPower Canada: Canadian nonprofit providing free tech training and job placement for underserved youth. Directly comparable model of digital-skills programming for marginalized populations in Canada.
• Black Girls CODE: US nonprofit providing technology education to Black girls. Highly comparable in mission: equipping underrepresented youth with coding and digital skills through community-led programs.
• Black Boys Code Canada: Canadian nonprofit delivering technology education to Black youth. Mirrors Integration 101 Hub's focus on racialized youth gaining access to digital and creative skills training.
• Pathways to Education Canada: Canadian nonprofit supporting youth from low-income communities through education, mentorship, and wraparound supports. Comparable as a mission-driven youth empowerment organization in Canada.

Broad incumbents

• YWCA Canada: National federation providing community services including youth and women's programs. Comparable in serving marginalized populations across Canada with community-based programming.
• Girls Who Code: Large US organization focused on closing the gender gap in technology through education and alumni programs. Comparable in tech education for underrepresented youth but operates at much greater scale and geographic scope.
• Big Brothers Big Sisters of Canada: National Canadian youth mentorship nonprofit operating a wide portfolio of programs. Comparable in mission-driven youth development, but serves a broader mandate and operates at significantly greater scale.
• Boys & Girls Clubs of Canada: National federation of youth clubs offering programming and mentorship across Canada. Comparable in providing youth development programs at community level, but operates as a much larger established network.
• Right To Play: Global nonprofit using sport and play to educate and empower children facing adversity. Comparable in youth development through engaging creative modalities, though with a global rather than community-level footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@the_101hub
• LinkedInlinkedin.com/company/beyoutifuly-shaped-by-mie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integration 101 Hub