Tommy McCarthy Racing

What Tommy McCarthy Racing does

Tommy McCarthy Racing is a private motorsports services company based in Fremont, California. It serves track-day enthusiasts and amateur and professional racers through trackside support, driver coaching, Spec Miata rentals, and Toyota GR Cup car rentals. Trackside support covers suspension tuning, mechanical troubleshooting, fluid checks, and tire-pressure adjustments, while coaching provides personalized instruction and real-time radio feedback at scheduled track events.

The rental model provides all-inclusive access to race cars and event logistics. Spec Miata rentals serve track days and SCCA/NASA events, while the 2023 Toyota GR Cup package adds dedicated crew support, used slick tires, fuel, transport, data analysis, in-car video, and radios for transition into professional motorsports or pre-race practice. Customers book services directly through the company website and independently of event registration. No public rates or revenue figure are disclosed, and the company does not describe a software platform or proprietary technology architecture.

The company also sells branded racing merchandise through a dedicated storefront, adding an ancillary revenue stream beyond its service and rental offerings. The available record does not establish whether merchandise is a material revenue contributor.

Name

Tommy McCarthy Racing

Legal name

Tommy McCarthy Racing

Website

https://tommymccarthyracing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tommy McCarthy Racing is a Fremont-based motorsports services company offering car rentals, driver coaching, and trackside mechanical and suspension support to track-day enthusiasts and amateur or professional racers through direct website booking and scheduled events.

Ownership category

akta.pro rank

Product category

Motorsports Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAKAGAB

Motorsports Teams & Entrants (Factory & Independent)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Motorsports racing services
• Race car rentals
• Driver coaching
• Trackside support
• Spec miata racing

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trackside Support Services: On-site professional services including suspension tuning, comprehensive tool kit for mechanical repairs, and general maintenance during track days. Crew members provide personalized assistance throughout events.
2. Driver Coaching: Professional driver coaching at scheduled track events with real-time feedback via radios. Personalized coaching for beginners to advanced drivers, including track-specific advice.
3. Spec Miata Rental: National-winning Spec Miatas rented for casual track days or SCCA/NASA race events. Package includes competitive tires, fuel, transport, and GoPro video.
4. Toyota GR Cup Car Rental: 2023 Toyota GR Cup car rental for professional motorsports transition or pre-race practice. All-inclusive package with crew support, slick tires, fuel, transport, data analysis, in-car video, and radios.
5. Merchandise Sales: Sale of branded racing merchandise including apparel and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tommy McCarthy Racing is a motorsports services company that provides race car rentals (Spec Miata and 2023 Toyota GR Cup), professional driver coaching with real-time radio feedback, and trackside support (suspension tuning, mechanical repairs, and general maintenance) at scheduled track events. Services cater to track day enthusiasts and amateur/professional SCCA, NASA, and SRO racers, with all-inclusive rental packages covering tires, fuel, transport, and video.

Product overview

Tommy McCarthy Racing is a motorsports racing services company that operates as a unified offering of track-day and racing services rather than a software platform. The core portfolio consists of four distinct service offerings: Trackside Support (on-site mechanical and suspension support during track days), Driver Coaching (personalized professional driver instruction with real-time radio feedback), Spec Miata Rental (national-winning Spec Miatas for track days and SCCA/NASA races with all-inclusive pricing), and Toyota GR Cup (2023 Toyota GR Cup car rental for professional motorsports preparation with comprehensive crew support and data analysis). These services are offered independently and can be booked separately through the company's scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackside Support On-site professional support during track days including suspension tuning tailored to client feedback and track conditions, a comprehensive tool kit for mechanical issues, and general maintenance such as fluid checks and tire pressure adjustments. Targets amateur and professional racers needing personalized mechanical assistance at track events.
• Driver Coaching Professional driver coaching at scheduled track events with personalized instruction for all skill levels, using real-time radio feedback as clients navigate the track. Targets beginners through advanced drivers seeking track-specific advice and skill development.
• Spec Miata Rental National-winning Spec Miata rental for casual track days or SCCA/NASA race events. All-inclusive package includes competitive tires, fuel, transport, and GoPro video for one convenient price. Targets recreational track day participants and amateur racers who want race-ready equipment without ownership.
• Toyota GR Cup Car Rental 2023 Toyota GR Cup car rental for the ultimate transition to professional motorsports or pre-race practice. All-inclusive package includes dedicated crew member support, used slick tires, fuel, transport, data analysis, in-car video, and radios. Targets professional motorsports aspirants and competitive racers needing race-grade preparation.
• Merchandise Sales Sale of branded Tommy McCarthy Racing merchandise including apparel and accessories. Targets fans and customers supporting the team.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• TMP GarageminorOthersHelmet brand partner. Logo appears on sponsors page.
• Walter HillminorOthersSponsoring brand with logo featured on sponsors page.
• SupercleanminorOthersCleaning products sponsor. Logo appears on sponsors page.
• 40HRSminorOthersSponsor logo featured on sponsors page.
• Country WaterminorOthersWater/beverage sponsor with Instagram presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• DirtFish Rally School: Rally driving school offering car rentals and instruction at dedicated facilities. Comparable service architecture (turnkey car + coaching) but in a different motorsports discipline; represents a parallel niche play that could expand into circuit racing.

Broad incumbents

• Chip Ganassi Racing: Major professional motorsports organization across IndyCar, NASCAR, IMSA, and WEC. Relevant as a broader industry incumbent and because Tommy McCarthy was a Generation Ganassi recipient (2016), linking the founder's career pipeline to this organization.
• Andretti Autosport: Major multi-series professional motorsports team competing in IndyCar, IMSA, Formula E, and SRO. Overlaps with TMR as a competing team in SRO/TC America but operates at vastly larger scale across multiple series.
• Toyota Racing Development: Toyota's official motorsports division supporting the GR Cup and other racing series. Relevant because TMR's flagship Toyota GR Cup rental product sits within the TRD-supported GR Cup ecosystem, making TRD a potential commercial partner, supplier, or competitor depending on program direction.

Direct peers

• Skip Barber Racing School: Long-established racing school providing car rentals, coaching, and full race-series entry paths. Highly comparable service architecture across beginner-to-pro driver development and event-driven delivery.
• Xtreme Xperience: Consumer-facing track day driving experience operator offering supercar rentals and coaching at US tracks. Comparable business model of bundling car + track time + coaching at a single price.
• Lucas Oil School of Racing: Open-wheel and car racing school providing coaching, data/video, and race-prep services. Comparable on the driver-development and event-coaching axis, though focused on different car types.
• Bondurant High Performance Driving School: Premier US driving school offering track-day rentals, driver coaching, and racing instruction. Directly comparable to Tommy McCarthy Racing's coaching + car rental bundle, though at larger scale and multi-car fleet.
• Allen Berg Racing Schools: California-based racing instruction school offering one-on-one coaching, track days, and car rentals at western US tracks. Closest geographic peer to TMR's NorCal operating footprint.
• Sportscar Driving Experience: Track-day experience company renting sports cars and offering instruction at US circuits. Similar use-case-driven customer base (enthusiasts seeking a turnkey track experience) and event-driven delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUhsSNjtZ44o9dG1nX8FQyw
• Facebookfacebook.com/tommy.mccarthy.18
• LinkedInlinkedin.com/company/tommy-mccarthy-racing
• Instagraminstagram.com/tommymccarthyracing
• TikToktiktok.com/@tommymccarthyracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommy McCarthy Racing