Ipsos-opinion S.a. (greece)

What Ipsos-opinion S.a. (greece) does

Ipsos-Opinion S.A. is a privately held Greek market research firm and the domestic affiliate of the global Ipsos Group, founded in 1996 and headquartered at 13 Veranzerou Street in central Athens. The company provides quantitative research (CATI telephone interviews, face-to-face, mobile and online surveys), qualitative research (focus groups, in-depth interviews, observations), social and public opinion research, and shared-cost Omnibus survey services. A notable proprietary capability is its 20-seat in-house CATI division with trained staff and an on-demand Live Streaming service for focus groups that lets clients observe sessions remotely.

The company's underlying technology stack is conventional rather than differentiated: it operates standard CATI infrastructure, an online research platform, and live streaming video for qualitative sessions, all delivered through a WordPress-based website. It holds ESOMAR and SEDEA professional memberships, is GDPR-compliant, and contributes Greek fieldwork to Ipsos' global syndicated studies such as "What Worries the World." It also produces its own longitudinal series, "Talking About the Public Mood," and publishes desk-research reports (e.g., "Greece 2026 – Desk Research").

Revenue is generated entirely through project-based professional services engagements with corporate, government/public sector, media, and academic clients in Greece. Pricing is not publicly disclosed and is quote-driven per project, with multi-year Omnibus contract cadences available. The company markets through content (blog, reports, webinars such as the KEYS series), social channels (LinkedIn, Facebook, YouTube), and industry events including the MINDS SEDEA Market Research Forum 2025. Customer acquisition is sales-led, supported by a dedicated Client Service team and direct engagement with enterprise clients such as COSMOTE.

Name

Ipsos-opinion S.a. (greece)

Legal name

Ipsos-Opinion S.A.

Website

https://ipsosopinion.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ipsos-Opinion S.A. is the Greek affiliate of global research firm Ipsos, founded in 1996 and headquartered in Athens. It provides quantitative, qualitative, online, and social market research to corporate, government, and academic clients in Greece via a 20-seat CATI center and live-streamed focus groups.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Quantitative research
• Qualitative research
• Public opinion polling
• Social research

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Market Research Services: Ipsos-Opinion generates revenue by providing custom market research services to corporate and government clients. Services include quantitative research (CATI, face-to-face, mobile, online surveys), qualitative research (focus groups, individual interviews, observations), social research, and omnibus services. Revenue is project-based, with clients commissioning specific research studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ipsos-Opinion S.A. is a Greek market research company and the Greek affiliate of the global Ipsos Group. It delivers custom quantitative research (CATI telephone, face-to-face, mobile, and online surveys), qualitative research (focus groups, individual interviews, observations), social research, and omnibus (shared-cost) survey services to corporate and public-sector clients in Greece.

Product overview

IpsosOpinion is a Greek market research company and member of the Ipsos global network. The company offers a portfolio of research services organized around four core offerings: Quantitative Research (CATI telephone, face-to-face, mobile, and online surveys), Qualitative Research (focus groups, individual interviews, observations with live streaming capability), Online Research, and Social Research. Additional services include Omnibus (shared-cost rapid surveys) and proprietary live streaming for focus groups. The company also publishes recurring research series including the 'Talking About the Public Mood' and contributes to Ipsos' global 'What Worries the World' survey.

Differentiator

Problem solved

Functional benefit

Brands

• What Worries the World: Monthly global survey conducted in 29 countries among 20,000 adults, exploring public perceptions of important social and political issues.
• Talking About the Public Mood

Products and services

• Quantitative Research Quantifies attitudes, opinions, behaviors, and other defined variables using measurable data to formulate facts and uncover patterns. Methodologies include CATI telephone interviews, face-to-face interviews, mobile surveys, and online surveys, targeted at corporate and public-sector clients in Greece.
• Qualitative Research Provides understanding of underlying reasons, opinions, and motivations behind consumer and citizen behavior. Includes focus groups, individual interviews (IDIs), web focus groups, and participation/observations, with on-demand live streaming capability for remote client viewing.
• Online Research Engages respondents in the online environment through digital survey methodologies appropriate for internet-based populations, providing forward-looking research capabilities for clients targeting online consumer segments in Greece.
• Social Research Studies perceptions of citizens, public service users, and other stakeholders including members, constituents, employees, donors, health professionals, and voters. Serves government, public sector, and institutional clients requiring public opinion data and societal trend analysis.
• Omnibus Services Quick and cost-effective shared-cost survey services allowing multiple clients to include questions on the same survey wave, enabling fast and economical data collection from representative samples of Greek consumers.
• Talking About the Public Mood Proprietary syndicated research series tracking Greek public opinion on social, political, and economic issues through periodic waves. Published as recurring reports that provide longitudinal benchmarking of Greek societal sentiment.
• What Worries the World

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• COSMOTEcoreStrategic or Co-development Partner · 1 October 2021COSMOTE partnered with Ipsos-Opinion for qualitative market research to understand modern consumer needs for the COSMOTE Neo mobile service. The research explored digital-savvy consumer preferences including data flexibility, no commitments, and value for money. Ipsos-Opinion conducted in-depth qualitative research to inform COSMOTE's product strategy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Toluna: Toluna is an online consumer research platform with panel capabilities that overlap with Ipsos-Opinion's online research product. As an emerging digital-native player, it competes on speed and cost for online quantitative work in Greece and globally.
• Dynata: Dynata is one of the world's largest first-party data and research panel companies, offering sample and online research services. It competes with Ipsos-Opinion in online panel supply and project-based research support for Greek clients.

Broad incumbents

• YouGov: YouGov operates a global online research panel with growing presence in Greece. It is an incumbent in digital-first consumer and public opinion research, competing with Ipsos-Opinion for online panel-based work and syndicated tracking studies.

Direct peers

• Kappa Research: Kappa Research is a Greek market and public opinion research company providing quantitative and qualitative research, political polling, and syndicated studies — competing head-to-head with Ipsos-Opinion in the Greek polling and social research space.
• MRB Hellas: MRB Hellas is a long-established Greek market and social research firm offering CATI, F2F, online polling, and qualitative research. One of the principal domestic competitors to Ipsos-Opinion for Greek corporate, media, and political polling work.
• NielsenIQ Greece: NielsenIQ operates consumer measurement and analytics in Greece, directly overlapping Ipsos-Opinion's quantitative research, retail and consumer panels, and brand performance work for enterprise clients.
• Metron Analysis: Metron Analysis is a Greek market and social research firm with strong presence in political and social polling, offering CATI, online, and F2F capabilities that overlap directly with Ipsos-Opinion's core services.
• Kantar Greece: Kantar is a global market research leader operating in Greece, offering quantitative and qualitative research, brand tracking, and consumer insights. Directly competes with Ipsos-Opinion for the same Greek enterprise, government, and media clients, and is part of the same global top-tier MR network.
• GfK Greece: GfK (now part of NIQ in some regions) provides market research and consumer intelligence in Greece, with overlapping quantitative, qualitative, and consumer panel offerings comparable to Ipsos-Opinion.

Others

• Infotools (Harmon.ie): Infotools is a research analysis and reporting software vendor used by market research agencies. It is an ecosystem/adjoining technology provider rather than a direct competitor, but relevant to Ipsos-Opinion as a tool that supports its research workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkxEJvIUNWsjZvmB09yxU4A
• Facebookfacebook.com/IpsosOpinion
• LinkedInlinkedin.com/company/ipsos-opinion-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos-opinion S.a. (greece)