HEADS GROUP S.R.L.

What HEADS GROUP S.R.L. does

Heads Group S.r.l., operating commercially as Heads Collective, is an integrated communications agency headquartered in Treviso, Italy, that delivers end-to-end marketing and brand services from strategy through execution. Its portfolio spans eight service lines — strategy and consulting, creative and design, social media management, digital and technology, photo and video production, event planning, performance marketing, and public relations — covering the full communications value chain under a single client engagement model.

The group operates three corporate entities: the core Heads Collective agency, the wholly-owned Heads Production subsidiary for content production, and the Heads Consulting advisory subsidiary, complemented by the Talking Heads thought-leadership platform. Service delivery rests on a 70-person multidisciplinary team whose stated value proposition is to replace fragmented agency relationships with a unified creative, digital, and performance offering. Technology capabilities include web and mobile development, e-commerce, cloud and hosting, AR filters and effects, gamified experience design, social listening, and AI-integrated solutions.

The business is funded entirely through client revenue with no disclosed institutional capital. Commercial activity is sales-led and direct: prospects engage through the website, phone, or email, and contracts are typically project-based professional services engagements, with social media management structured as recurring retainers. The client base is overwhelmingly enterprise — luxury and fashion (Emporio Armani, MaxMara, United Colors of Benetton), footwear (Scarpa, Diadora, Lotto), sports (Pinarello, Rossignol), cosmetics (Cosmoprof), furniture (Poltrona Frau, Doimo), financial services and insurance (Banca Ifis, Generali), aviation and infrastructure (Aeroporti di Roma, Autostrade per l'Italia), energy (Snam), publishing (Mondadori), and government and education entities — supplemented by selective startup and nonprofit work. Operations are concentrated in Italy with no formal claim of international footprint.

Name

HEADS GROUP S.R.L.

Legal name

Heads Group S.r.l.

Website

https://headscollective.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Heads Group S.r.l., operating as Heads Collective, is a Treviso-based integrated communications agency providing strategy, branding, digital, production, events, performance marketing, and PR services to enterprise brands, public institutions, and select startups across Italy via a 70-person multidisciplinary team.

Ownership category

akta.pro rank

Product category

Integrated Communications Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Integrated communications
• Brand strategy
• Digital marketing
• Creative production
• Performance marketing

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Strategy and Consulting: Business and growth strategy, marketing and sales strategy, channel and media strategy, brand positioning, system and experience design, digital transition and innovation, advisory and tutoring services. Revenue generated through project-based consulting engagements and ongoing advisory relationships with clients.
2. Creative and Design Services: Branding, advertising, media planning and buying, copywriting and graphic design, content creation, corporate communication and reports, packaging/POP, stand design, and prompt design services. Revenue from creative production and design project work.
3. Social Media Management: Social media management, advertising, listening and monitoring, analytics and reporting, content marketing and storytelling, influencer marketing, community management, and training services. Recurring revenue from ongoing social media retainer agreements.
4. Digital and Technology Services: Website strategy, design and development, web accessibility, UX/UI design, e-commerce solutions, cloud solutions and hosting, mobile app development, experience design and gamification, AR filters and effects, and AI-powered solutions. Project-based revenue from development and implementation engagements.
5. Photo and Video Production: Full-service video and photo production, studio and location shooting, 360-degree content, location and model scouting, set and props design, post production and editing, e-commerce product shooting, drone photography and videography, animation and motion graphics, event coverage and live streaming.
6. Event Planning and Management: Event planning and coordination, event design and decoration, venue selection and management, audio-visual equipment provision, virtual and hybrid events, interactive experiences, guest management, and on-site supervision.
7. Performance Marketing: Data analysis and reporting, performance advertising (PPC, CPA, CPL), digital media planning, remarketing and retargeting, email marketing, SEO, SEM, and conversion rate optimization services.
8. Public Relations: Press office services, media relations, crisis management, partnership and sponsorships facilitation, public affairs, influencer outreach, and internal communications consulting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heads Group S.r.l. operates as an integrated communications agency (Heads Collective) delivering strategy, branding, advertising, digital and technology services, social media management, photo and video production, events, performance marketing, and public relations to enterprise clients. The firm bundles nine service lines under one roof, supported by specialized subsidiaries Heads Production (content production) and Heads Consulting (advisory services), and a thought leadership platform called Talking Heads.

Product overview

HEADS GROUP S.R.L. operates as an integrated communication agency (Heads Collective) offering a comprehensive suite of marketing and communication services. The portfolio includes four distinct entities: Heads Collective (core agency brand providing strategy, branding, advertising, digital & tech, social media, photo & video production, events, performance marketing, and PR), Heads Production (specialized content creation subsidiary), Heads Consulting (strategic advisory services), and Talking Heads (thought leadership/content platform). The services span the full marketing value chain from business strategy and brand positioning through digital development, social media management, multimedia production, event coordination, and performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Heads Production: Production services division of Heads Group
• Heads Consulting
• Talking Heads

Products and services

• Heads Collective Integrated communication agency offering strategy, branding, advertising, digital development, social media management, photo/video production, events, performance marketing, and PR services for enterprise brands and organizations. The agency operates as the primary brand of HEADS GROUP S.R.L.
• Heads Production Production subsidiary specializing in photo and video content creation for clients, including full-service video and photo production, studio and location shooting, 360-degree content, drone photography and videography, animation and motion graphics, and event coverage.
• Heads Consulting Consulting division providing advisory, tutoring, and strategic consulting services including business and growth strategy, marketing and sales strategy, channel and media strategy, brand positioning, and digital transition and innovation.
• Talking Heads Thought leadership platform and content initiative by the agency, delivering industry insights and agency perspectives to clients and prospects.

Named customers46 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saatchi & Saatchi Italy: Italian branch of Publicis-owned Saatchi & Saatchi, providing full-service creative and integrated brand communications for enterprise clients in Italy.
• Publicis Italia: Italian headquarters of Publicis Groupe, offering integrated advertising, media, digital, and PR services as part of a global network. Comparable for clients seeking network-scale alternatives.
• McCann Worldgroup Italy: Italian office of IPG-owned McCann, providing advertising, brand strategy, digital, and PR services. Comparable competitor for large Italian enterprise mandates.
• Ogilvy Italia: Italian office of WPP-owned Ogilvy, providing brand strategy, advertising, PR, and digital transformation services to enterprise clients across industries.

Emerging players

• Small Forward: Independent Italian creative agency focused on integrated brand communications and digital transformation for mid-market and emerging brands. Comparable in service mix but smaller scale.

Direct peers

• BCube: Independent Italian creative agency with integrated brand communication, content production, and digital capabilities serving Italian and international enterprise clients.
• Armando Testa: Largest Italian independent advertising agency, headquartered in Turin. Directly comparable as a full-service Italian creative agency serving enterprise brands with integrated campaigns, brand strategy, and production.
• DLV BBDO: Italian affiliate of the BBDO network, providing full-service advertising, brand strategy, and integrated communications for enterprise clients in the Italian market.
• Independent Ideas: Italian independent creative agency with integrated communications, digital, and production services for enterprise brands. Mid-sized competitor comparable in scope and positioning.

Others

• TBWA\Italia:

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/headscollective
• Facebookfacebook.com/headsgroupit
• LinkedInlinkedin.com/company/heads-collective
• Instagraminstagram.com/heads_group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEADS GROUP S.R.L.