CHRISTMAS LIGHTS FACTORY

What CHRISTMAS LIGHTS FACTORY does

Christmas Lights Factory, operating commercially as BrightWrx Holiday Lighting, is a Bend, Oregon-based family-owned installation services company founded in 2006 by Brennan and Melody Morrow. The company designs, installs, maintains, and removes seasonal holiday lighting for residential and commercial customers across Central Oregon, with recent expansion into Portland. Its underlying technology stack is built around self-manufactured commercial-grade LED fixtures engineered specifically for the high-desert climate of Central Oregon at approximately 3,600 feet elevation — sealed against snow, ice, freeze-thaw cycles, UV exposure, and mountain wind. The company has also developed an in-house AI-powered design tool called Light Designer that renders lighting visualizations on photographs of customers' actual homes and produces instant price quotes in roughly 60 seconds. The broader product portfolio spans three service lines: seasonal Holiday Lighting Services, year-round app-controlled Permanent Outdoor Lighting (installed once and customized by color/holiday), and Commercial & Municipal Lighting delivered to businesses, HOAs, retail centers, and downtown districts on leased or owned basis with full servicing.

The business operates a direct-to-consumer professional services model with a pay-as-you-go per-season billing structure; pricing is quote-based with free on-site or virtual estimates and no publicly disclosed rates. Go-to-market is anchored by an AI-led product-led funnel (Light Designer), a free-estimate website form, direct phone inquiries, and earned reputation through 300+ five-star Google reviews. Distribution is fully in-house — the company's own trained, insured local crews handle design assessment, installation, season-long maintenance (with a 24-hour service guarantee), takedown, and storage, with no reseller or franchise channel. The customer base is led by individual homeowners across Central Oregon communities including Bend, Redmond, Sisters, Sunriver, Tumalo, La Pine, Terrebonne, Powell Butte, Prineville, and Madras, supplemented by commercial and municipal accounts such as Redmond Airport, the HOAs of NorthWest Crossing and Tetherow, and charitable installations including a Madras homeless shelter and Grandma's House of Bend.

The company remains private with no external funding, parent entity, or subsidiary structure; family ownership extends to nephew Jason Lowe, who leads Portland operations as "Elk Team Leader." A community-facing initiative, Pink Lights for Hope, provides free pink-and-white holiday lighting displays for breast cancer survivors during October and has spawned a partner installer network in other markets. Brand recognition is anchored at 1,000+ homes and businesses lit since 2006, with the company describing itself as Oregon's highest-rated holiday lighting installer on Google.

Name

CHRISTMAS LIGHTS FACTORY

Legal name

BrightWrx Holiday Lighting

Website

https://christmaslightsfactory.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BrightWrx Holiday Lighting (formerly Christmas Lights Factory) is a Bend, Oregon-based, family-owned installer that designs, installs, maintains, and removes seasonal holiday and permanent LED lighting for residential and commercial customers across Central Oregon and Portland.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Seasonal Holiday Lighting Installation: Full-service holiday lighting design, installation, maintenance, and takedown for residential and commercial customers on a seasonal per-job basis. Includes custom design, premium commercial-grade LED installation, season-long maintenance, and post-season removal and storage.
2. Permanent Outdoor Lighting: Year-round, app-controlled smart lighting systems permanently installed in rooflines, hidden by day and customizable by color by night, for everyday curb appeal and all holidays.
3. Commercial & Municipal Lighting: Custom lighting solutions for Bend businesses, retail centers, HOAs, and downtown districts, offered on a lease or ownership basis with full servicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Christmas Lights Factory designs, installs, maintains, and removes custom holiday lighting displays for residential homes in Central Oregon (Bend, Portland, and surrounding areas). The company also provides year-round permanent outdoor lighting through its EverLights product line and serves commercial and municipal clients with large-scale lighting installations. A proprietary AI design tool called "Light Designer" allows customers to visualize proposed lighting layouts before installation.

Product overview

BrightWrx (formerly Christmas Lights Factory) is a holiday and permanent lighting installation company offering a comprehensive suite of services including custom design, professional installation, season-long maintenance, and takedown/storage. The company manufactures its own commercial-grade LED fixtures. The product portfolio includes three core service offerings: Holiday Lighting Services (seasonal residential displays), Permanent Lighting (year-round app-controlled smart systems), and Commercial & Municipal Lighting (for businesses, HOAs, and public spaces). The company also offers an AI-powered Light Designer tool for home visualization and instant pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Light Designer: AI design studio allowing homeowners to visualize lights on their actual home, try colors and styles, and get instant real-world pricing in about 60 seconds

Products and services

• Residential Holiday Lighting
• Commercial & Municipal Lighting
• EverLights Permanent Outdoor Lighting
• Light Designer AI Design Tool Proprietary AI-powered design and visualization tool that lets customers preview proposed lighting layouts on their homes prior to installation.

Quantifiable outcome

• 300+ five-star Google reviews
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Partner Christmas Light Installers (Pink Lights for Hope)minorGTM or Marketing PartnerBrightWrx founded and runs Pink Lights for Hope, a charitable initiative providing free holiday lighting displays for breast cancer warriors and survivors. The initiative has grown to include partner Christmas light installers in other markets who replicate the model in their own communities.

Scale indicators3 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/christmas-lights-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHRISTMAS LIGHTS FACTORY