Itaka Hungary

What Itaka Hungary does

Itaka Hungary Kft. is a private Hungarian travel agency operating as a tour operator, primarily selling packaged holidays to Hungarian consumers. The company distributes through an integrated multi-channel platform consisting of an e-commerce website (itaka.hu), a branded mobile application for iOS and Android, a network of physical travel offices (Utazási Irodák) across Hungary, and phone-based booking support (+36 1 700 3390). Its core offering is bundled holiday packages combining flights, accommodation, and optional meals, with 847+ active last-minute deals alongside seasonal forward bookings extending through Summer 2026 and Winter 2026/27 across 16+ destinations in Europe, Africa, and Asia.

The company operates four sub-brands targeting distinct use cases: ITAKA SMART provides flexible, customizable trip configurations; ITAKA Teki Klub serves families with child-focused animation programs; ITAKA Insider delivers personalized travel recommendations; and ITAKA Exkluzív Klub functions as a newsletter-driven loyalty program offering early access to flash sales and last-minute discounts reaching up to 30%. Pricing is segmented across budget tiers (under 150,000 HUF), mid-range (150,000–500,000 HUF), and premium offerings (500,000–750,000 HUF). Ancillary revenue streams include travel insurance, airport transfers, optional excursions, cruises, group travel, and corporate MICE services.

Itaka Hungary holds Hungarian travel agency license U-001969 and is a member of the Polish-Hungarian Chamber of Commerce, reflecting its corporate lineage within the broader Polish-rooted ITAKA brand network. The technology stack is a standard e-commerce and mobile booking platform developed in partnership with Axabee sp. z o.o., with no disclosed AI/ML capabilities, no disclosed headcount, no parent/subsidiary structure, and no venture capital or institutional funding. Revenue mechanics are primarily transaction-based package sales supplemented by professional services revenue from corporate MICE clients.

Name

Itaka Hungary

Legal name

Itaka Hungary Kft.

Website

https://itaka.hu

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Itaka Hungary Kft. is a Hungarian tour operator and travel agency selling packaged holidays (flights, accommodation, transfers) to Hungarian consumers via website, mobile app, and physical travel offices, serving families, budget travelers, and corporate MICE clients across 16+ destinations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM)

Keywords

• Package holidays
• Travel agency
• Guided tours
• Last-minute deals
• Group travel

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Package Holiday Sales: ITAKA Hungary generates revenue through selling packaged holidays that include flights, accommodation, and sometimes meals. The company acts as a tour operator, creating and selling bundled travel products to consumers at marked-up prices.
2. Travel Insurance and Add-ons: Revenue generated from ancillary services such as travel insurance, airport transfers, and optional excursions sold alongside main travel packages.
3. Corporate/MICE Services: Business travel services for corporate groups including meetings, incentives, conferences, and events planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Itaka Hungary Kft. is a Hungarian tour operator and travel agency that sells bundled holiday packages (flights plus accommodation, often all-inclusive), last-minute deals with up to 30% discounts, guided bus and flight tours, cruises, local excursions, flight tickets, and corporate/MICE services. The company also runs branded programs including ITAKA SMART (flexible packages), ITAKA Teki Klub (family programs), ITAKA Insider (personalized recommendations), and ITAKA Exkluzív Klub (newsletter club for exclusive deals).

Product overview

ITAKA Hungary is a travel agency offering a comprehensive portfolio of travel services through multiple branded products. The core offerings include vacation packages (nyaralások), flight tickets, local excursions, and guided tours (körutazások). The company operates several sub-brands: ITAKA SMART provides flexible/customizable travel packages; ITAKA Teki Klub serves families with children's animation programs; ITAKA Insider offers personalized travel recommendations; and ITAKA Exkluzív Klub provides premium newsletter access to exclusive deals. Additional services include cruises (hajóutak), business group travel (MICE), and a mobile application. The product portfolio is organized by season (Summer 2026, Winter 2026/27) and theme (skiing, exotic travel, weddings, etc.) with last-minute deals offering up to 30% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• ITAKA Exkluzív Klub: Newsletter club for exclusive deals and offers
• ITAKA Teki Klub
• ITAKA Insider
• ITAKA SMART

Products and services

• Package Vacations (Nyaralások) Beach and leisure vacation packages including all-inclusive and last-minute deals to destinations such as Spain, Greece, Egypt, Sardinia, Turkey, Thailand, and Zanzibar. Bundles flights, accommodation, and often meals into a single booking for Hungarian consumers.
• Flight Tickets (Repülőjegyek) Standalone flight booking service for travel to various destinations worldwide, available through the main booking site alongside packaged holidays.
• Local Excursions (Helyi kirándulások) On-site tours and excursion offerings at various travel destinations, bookable as add-ons to a holiday package.
• Last Minute Deals

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Polish-Hungarian Chamber of Commerce (Lengyel-Magyar Gazdasági Kamara)minorOthersITAKA Hungary is a member of the Polish-Hungarian Chamber of Commerce, indicating cross-border business relations between Polish and Hungarian markets. ITAKA originated in Poland and maintains business connections through this chamber membership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Invia.hu: Invia operates one of the leading OTAs in Hungary (invia.hu) selling package holidays, last-minute trips, and accommodations from multiple tour operators. Directly competes with ITAKA Hungary for online packaged-holiday demand from Hungarian consumers.
• FTI Touristik: Major German/Central European tour operator offering package holidays, cruises, and guided tours with overlapping Mediterranean destination mix. A comparable package-tour model serving German-speaking and adjacent markets similar to how ITAKA serves Hungarian travelers.
• TUI Hungary: TUI's Hungarian operation is a directly comparable tour operator selling package holidays, last-minute deals, and guided tours to Hungarian consumers. Overlaps with ITAKA Hungary across destination mix (Mediterranean beach), package model, and reliance on charter flight + hotel bundling.
• Utazás.hu: Established Hungarian travel agency portal offering package tours, flights, and accommodation. Operates in the same domestic market with a comparable product mix to ITAKA Hungary, including last-minute and seasonal promotions.
• TravelPlanet.hu: Hungarian online travel agency offering package holidays, last-minute deals, and accommodation bookings. Competes head-to-head with ITAKA Hungary in the same Hungarian consumer segment with overlapping Mediterranean and long-haul destinations.
• Lastminute.com: European OTA specializing in last-minute package deals, dynamic holidays, and city breaks. Directly comparable to ITAKA Hungary's last-minute product line and Mediterranean/European destination focus.

Broad incumbents

• Expedia: Global OTA with package, flight, and hotel offerings accessible to Hungarian consumers. Competes broadly with ITAKA Hungary on bundled travel products, particularly for independent travelers building their own itineraries.
• Booking.com: Global OTA dominant in Hungary for accommodation-led bookings. While not a package-tour specialist, it captures significant share of Hungarian leisure travel demand that would otherwise go to package operators like ITAKA Hungary.
• Neckermann Reisen (DER Touristik): Heritage European tour operator brand under DER Touristik selling package holidays and escorted tours. Operates in adjacent Central European markets with similar packaged-tour mechanics, often reaching Hungarian consumers through cross-border offerings.

Others

• Axabee sp. z o.o. Polish web development partner that built and maintains ITAKA Hungary's e-commerce platform. Listed as an ecosystem/technology enabler supporting the company's digital booking funnel rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC4xD2LWt1Z1DqVONxqipvhw
• Facebookfacebook.com/itakahu
• LinkedInlinkedin.com/company/itakahu
• Instagraminstagram.com/itaka_hu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itaka Hungary