Healthy Wave Llc

What Healthy Wave Llc does

Healthy Wave LLC is a privately-held direct-to-consumer e-commerce retailer of professional beauty products, headquartered in Laguna Niguel, California and operating the storefront healthywave-shop.com. The company sells skincare, makeup, haircare, body care, fragrances, and wellbeing products through a WooCommerce-based WordPress site, with an assortment spanning over 15 third-party premium brands — including SK-II, Chanel, Kerastase, Sisley Paris, Estee Lauder, Lancome, NARS, BareMinerals, Thrive Causemetics, and Kevin Murphy — alongside a proprietary line of curated gift sets marketed under the TRIONI brand (TRIONI Skincare Sets and TRIONI Perfume Sets). The platform supports guest checkout, registered accounts, order tracking, and wishlists, and accepts PayPal plus the major card networks.

The business runs a one-time-purchase unit pricing model with SKUs priced from approximately $12.97 (entry-level facial oils) to $223.97 (premium Chanel fragrance sets), with most items in the $25–$100 range and no subscription or membership tier. Its primary customer segment is general beauty enthusiasts seeking professional-grade products at accessible prices, supplemented by dedicated men's grooming ("For Him") and haircare use-case segments. Customer acquisition is driven entirely by organic channels: an educational blog on skincare, haircare, and makeup topics; an email newsletter offering a 25% opt-in discount; and active Facebook, Instagram, and X/Twitter handles — with no evidence of paid acquisition, marketplace presence, wholesale accounts, or external investment.

Fulfillment covers U.S. domestic and international shipping. The company has no disclosed management team, no subsidiaries, no funding history, no patents or trademarks, no partnerships or alliances, and no awards or certifications in the input data. There is no evidence of M&A activity, leadership changes, or restructuring. Operationally, Healthy Wave presents as an independently-operated, bootstrapped boutique beauty retailer with a curated assortment and content-led organic marketing posture, rather than a venture-backed or institutionally-scaled commerce platform.

Name

Healthy Wave Llc

Legal name

HEALTHY WAVE LLC

Website

https://healthywave-shop.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Wave LLC is a privately-held, direct-to-consumer e-commerce retailer based in Laguna Niguel, California that sells curated professional beauty products — including skincare, makeup, haircare, fragrances, and TRIONI private-label gift sets — from over 15 premium brands via its WooCommerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Niguel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time retail sales of beauty and cosmetics products including skincare, makeup, haircare, and fragrances. Products are sold at fixed prices with no subscription required. Revenue generated through direct consumer transactions on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Healthy Wave LLC operates a direct-to-consumer e-commerce store (healthywave-shop.com) that retails professional beauty products including skincare, makeup, haircare, body care, fragrances, and wellbeing items. The platform curates premium international brands such as SK-II, Chanel, Kerastase, Sisley Paris, Estee Lauder, NARS, Lancome, BareMinerals, Thrive Causemetics, and Kevin Murphy, alongside its proprietary TRIONI gift sets. Products are sold individually at fixed retail prices without subscription commitments.

Product overview

Healthy Wave LLC operates an e-commerce platform specializing in professional beauty products, cosmetics, skincare, and haircare. The company offers a curated selection across multiple product categories including Body, Skincare, Makeup, Hair Care, and Wellbeing products. Their portfolio features both proprietary TRIONI branded gift sets (Skincare Sets and Perfume Sets) and products from over 15 professional brands including SK-II, Kerastase, Sisley Paris, Chanel, Estee Lauder, Lancome, NARS, BareMinerals, Thrive Causemetics, and Kevin Murphy. The platform also offers Perfume Paradise featuring luxury fragrances. Products range from facial skincare (cleansers, moisturizers, masks, anti-agers) to full makeup collections (face, eyes, lips, nails) and professional haircare (shampoos, conditioners, treatments, styling tools).

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Beautylish: Online curated beauty retailer carrying a mix of prestige and niche skincare, makeup, haircare, and fragrance brands. Closely comparable DTC model and assortment strategy to Healthy Wave, with a similar emphasis on indie-plus-prestige curation and editorial content.
• FragranceNet: Large U.S. online fragrance retailer selling discount designer perfumes and skincare. Comparable to Healthy Wave's Perfume Paradise category in particular, and shares the affordable-luxury positioning across a similar brand set (Chanel, Mugler, Estee Lauder).
• Jomashop: U.S. online discount retailer selling authorized and grey-market luxury goods including fragrance and skincare from Chanel, Dior, Estee Lauder and others. Comparable to Healthy Wave on brand mix, pricing, and the international-shipping proposition.
• Lookfantastic: UK-based online beauty retailer owned by THG, carrying a broad assortment of prestige and professional beauty brands globally. Comparable assortment and DTC model to Healthy Wave, with stronger scale and brand-authorization footprint.
• Strawberrynet: Hong Kong-based global online beauty retailer known for discount pricing on prestige fragrances, skincare, and cosmetics. Closely comparable to Healthy Wave on international shipping, affordability narrative, and broad multi-brand prestige assortment.
• Dermstore: Online beauty retailer focused on clinical and professional skincare brands, now owned by Sephora/parent. Comparable in DTC model and prestige skincare assortment overlap with Healthy Wave's skincare category.
• SkinStore: Long-running online beauty retailer specializing in professional skincare, makeup, haircare, and fragrance from brands like SkinCeuticals, Dermalogica, and NIOXIN. Comparable in product mix, DTC channel, and value-versus-prestige positioning to Healthy Wave.

Broad incumbents

• Sephora: Global multi-brand prestige beauty retailer. Carries most of the same brands as Healthy Wave (Chanel, Estee Lauder, Kerastase, NARS) with authorized distribution, establishing the competitive benchmark for assortment, pricing, and trust in this category.
• Ulta Beauty: Largest U.S. specialty beauty retailer carrying prestige, mass, and salon brands. Comparable in the breadth of categories (skincare, makeup, haircare, fragrance, wellness) and the affordable-prestige shopper that Healthy Wave targets.
• Net-a-Porter (NET-A-PORTER Beauty): Global luxury online retailer with a sizable prestige beauty and fragrance vertical. Comparable in brand portfolio (Chanel, Sisley, La Mer) and affluent customer overlap, though its core is fashion and it operates at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wave_healthy
• Facebookfacebook.com/healthywavecosmetics
• Instagraminstagram.com/healthywave.beauty
• LinkedInlinkedin.com/company/healthy-wave-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Wave Llc