Holla Jazz

What Holla Jazz does

Holla Jazz is a Toronto-based dance company founded in 2016 by Artistic Director Natasha Powell. The company produces live jazz-influenced dance works that fuse vernacular jazz with hip hop and house, positioning itself as a contemporary alternative to traditional jazz dance ensembles. Its core production portfolio includes FLOOR'D (the inaugural work that won a Dora Mavor Moore Award for Outstanding Performance by an Ensemble), The Room Upstairs (a John Coltrane-inspired piece formerly titled Dances with Trane), Margarita, the 12 Notes Video Series, and Workshops & Classes for community and artist development.

The company operates an event-driven, direct-to-consumer and B2B booking model. Audiences reach performances through venue collaborations and festival appearances, while venues, event organizers, and workshop participants initiate contact via a single email channel ([email protected]). Revenue is generated primarily through live performance ticket and booking fees, supplemented by workshop fees. Marketing is conducted through the company website (hollajazz.com), a blog/news section, and earned media coverage documented on a dedicated press page.

Holla Jazz is a privately held, founder-led artistic organization with 1-10 employees, no disclosed institutional investors, no parent company, and no funding rounds in the source data. The company is based in Toronto, Canada, with operations and audiences concentrated in North America. There are no disclosed partnerships, certifications, patents, or technology platforms associated with the business.

Name

Holla Jazz

Legal name

Holla Jazz

Website

https://hollajazz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Holla Jazz is a Toronto-based dance company founded in 2016 by Artistic Director Natasha Powell, producing jazz-influenced live performances, video content, and workshops that fuse jazz, hip hop, and house styles for Canadian audiences and venue partners.

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Performance Tickets and Bookings: The company generates revenue through live dance performances, productions, and booking fees for shows at venues. Their productions include The Room Upstairs (formerly Dances with Trane), FLOOR'D, Margarita, and workshops/classes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Holla Jazz is a Toronto-based dance company that creates, produces, and performs jazz-based dance productions that integrate vernacular jazz with hip hop and house styles. Its core deliverables are live staged productions (FLOOR'D, The Room Upstairs, Margarita), a video series (12 Notes), and dance workshops and classes for community engagement and artist development. The company earns revenue through performance booking fees from venues and festivals and through workshop/class delivery.

Product overview

Holla Jazz is an award-winning dance company offering a portfolio of live performance productions and educational services. Core productions include FLOOR'D (their Dora Award-winning inaugural show), The Room Upstairs (formerly Dances with Trane), and Margarita, supplemented by the 12 Notes Video Series for recorded content and Workshops & Classes for community engagement. The company was established in 2016 by Artistic Director Natasha Powell.

Differentiator

Problem solved

Functional benefit

Products and services

• FLOOR'D Holla Jazz's inaugural dance production that garnered a Dora Mavor Moore Award for Outstanding Performance by an Ensemble, marking the company's entry into the Toronto dance scene. Bookable by venues and festival programmers.
• The Room Upstairs A Holla Jazz dance production inspired by prolific jazz artist John Coltrane, formerly titled 'Dances with Trane', representing the company's continued exploration of jazz dance traditions. Bookable by venues and event organizers.
• Margarita A creative dance production by Holla Jazz as part of the company's diverse portfolio of jazz dance works. Bookable by venues and event organizers.
• Workshops & Classes Dance workshops and classes offered by Holla Jazz to develop artists and engage the community in jazz dance, delivered to individuals, groups, and partner organizations.
• 12 Notes Video Series A video series documenting and showcasing Holla Jazz dance performances and related content, extending the company's reach beyond live performance.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Toronto Dance Theatre: Established Toronto contemporary dance company operating in the same venue ecosystem and serving the same Toronto audience, but with a much longer history, broader repertoire, and institutional backing.
• The National Ballet of Canada: Major Toronto dance institution serving the same local audience and sharing the same Toronto venue ecosystem, but operating at significantly larger scale with institutional funding and a broad classical-to-contemporary repertoire.

Direct peers

• ProArteDanza: Toronto-based dance company with a similar artistic-director-driven production model, touring revenue, and presence on the Canadian contemporary dance circuit.
• Citadel + Compagnie: Toronto-based contemporary dance company with a similar artist-led, small-team operating model and venue booking approach serving the same Canadian performing arts ecosystem.
• Red Sky Performance: Toronto-based dance company with an analogous artist-led production model, award-credentialled touring profile, and similar reliance on venue bookings and direct promoter relationships.
• Les Ballets Jazz de Montréal: Montreal-based jazz dance company with comparable jazz-rooted productions, touring model, and venue-booking revenue. Highly analogous in artistic category (jazz dance), though at materially larger institutional scale.
• Peggy Baker Dance Projects: Toronto-based contemporary dance company with a comparable single-artistic-director-led model, small-team structure, and Canadian performing arts award profile.
• Kidd Pivot: Vancouver-based contemporary dance company with a comparable artist-led ensemble model, award-winning productions, and international touring profile across the Canadian and global dance circuit.
• Ballet Creole: Toronto-based dance company with comparable small-team structure, cultural-fusion artistic positioning, and venue-based touring revenue model in the same Toronto performance ecosystem.

Regional players

• Compagnie Marie Chouinard: Montreal-based contemporary dance company with a comparable ensemble production model and Canadian performing arts credibility, but primarily serving the Quebec francophone market rather than Toronto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holla-jazz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holla Jazz