HAMMEL

What HAMMEL does

Robinetterie Hammel is a French B2B e-commerce distributor of plumbing, heating, sanitary, and tooling equipment serving building trade professionals. Founded in 1948 and headquartered in Marsac-sur-l'isle (Nouvelle-Aquitaine region), the company operates a digital catalog platform listing over 20,000 in-stock SKUs organized across six core categories: Robinetterie (valves and fittings), Chauffage (heating), Sanitaire (bathroom and sanitary products), Plomberie (plumbing infrastructure), and Outillage (tools and consumables). The platform is login-gated, with trade pricing accessible only to registered professional accounts, and is supported by a customer-facing team of 60 in-house technical experts available Monday through Friday.

The platform is differentiated by five specialized web configurators that convert complex project specifications into qualified quotes: underfloor heating (PCBT), connected shower (Douche Elmer), air-to-air and air-to-water heat pumps (PAC), and water softeners (Adoucisseur). Surrounding the catalog, Hammel operates a Solutions Pros B2B service program that bundles a technical engineering bureau, stock implantation, showroom solutions, jobsite delivery, and after-sales service, alongside the Hammel & Plus loyalty program with referral (Parrainage) mechanics. Distribution is direct to professional customers via the owned storefront (robinetterie-hammel.fr) plus phone and chat support, with next-day (J+1) delivery on orders placed before 13:00 and free delivery from €90. Geographic reach is national, confined to France.

Revenue mechanics are transactional product sales at trade (excl. tax) prices, supplemented by service fees from technical studies and installation/implantation work. The company displays AFAQ and NF quality certifications in its website footer. No revenue, headcount, ownership, management team, or funding data is disclosed in the source material, and there is no evidence of venture capital backing, public listing, or parent-company ownership.

Name

HAMMEL

Legal name

Robinetterie Hammel

Website

https://hammel.fr

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Robinetterie Hammel is a French B2B e-commerce distributor of plumbing, heating, sanitary, and tooling equipment, serving building trade professionals with 20,000+ in-stock SKUs, specialized configurators, next-day delivery, and the Solutions Pros service program.

Ownership category

akta.pro rank

Product category

Plumbing and HVAC Distribution (Professional Building Trade Supplies)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Plumbing distribution
• Sanitary equipment supply
• Heating systems wholesale
• Professional plumbing tools
• Construction supplies distribution

Headquarters

HQ city

Marsac-sur-l'isle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (B2B distribution): Hammel generates revenue through the direct sale of professional plumbing, heating, sanitary, and tooling equipment to building trade professionals. Products are sold at trade (excl. tax) pricing via a logged-in professional account. Revenue is primarily transactional and product-margin based, supplemented by services (technical studies, installation/implantation services, after-sales).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Robinetterie Hammel is a French B2B e-commerce distributor of plumbing, heating, sanitary, and tooling equipment serving building trade professionals. The company operates an online catalog of over 20,000 in-stock references organized into five product categories (Robinetterie, Chauffage, Sanitaire, Plomberie, Outillage) at robinetterie-hammel.fr, with trade (HT) pricing gated to registered professional accounts, next-day delivery before 13h, free shipping from €90, an in-house 60-expert technical support team, a Bureau d'études techniques, web-based configurators for specialized systems, and a professional loyalty program (Hammel & Plus).

Product overview

Robinetterie Hammel is a B2B e-commerce platform for plumbing, heating, and sanitary products serving professional tradespeople in France. The offering is organized around a digital catalog platform (20,000+ SKUs) with supplementary web-based configurator tools for specialized applications. The core portfolio is organized into six product categories: Robinetterie (valves and fittings), Sanitaire (bathroom and sanitary products), Chauffage (heating systems), Plomberie (plumbing infrastructure), and Outillage (tools and consumables). Supporting the catalog are service features including five specialized configurators (PCBT underfloor heating, Douche Elmer connected shower, PAC Air/Air heat pump, PAC Air/Eau heat pump, and Adoucisseur water softener), a technical engineering bureau, after-sales service, stock/showroom implantation services, and the Hammel & Plus loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Catalog (20,000+ professional SKUs) B2B e-commerce platform offering over 20,000 plumbing, heating, sanitary, and tooling references for building trade professionals, with login-gated trade (HT) pricing, next-day delivery before 13h, and free shipping from €90.
• Robinetterie (Valves and Fittings) Range of valves, fittings, mixer taps (mélangeurs/mitigeurs), thermostatic mixers, concealed fittings, spare parts, and accessory components for residential and commercial sanitary installations.
• Chauffage (Heating Systems) Heating equipment including boilers (chaudières), burners, heat pumps (PAC), radiators, towel warmers (sèche-serviettes), solar thermal systems, gas equipment, chimney flues, calorifugeage, and climate engineering components.
• Sanitaire (Sanitary Ware) Bathroom and sanitary product range including bathtubs, showers, washbasins, sinks, bidets, W.C. units, mirrors, bathroom furniture, and PMR (mobility accessibility) sanitary equipment for collectivities.
• Plomberie (Plumbing Infrastructure) Water supply and plumbing infrastructure including water pumps, pressure reducers, ball/sphere valves, water meters, check valves, pipe fittings (copper, PVC, PEX, steel), and water treatment/softener systems.
• Outillage (Tools and Consumables) Professional tools and consumables for installation trades, covering electrical equipment, fixations, soldering, sealants, greases, brazing supplies, degreasing, and drainage maintenance products.
• Solutions Pros (Professional Services) B2B service bundle for professional customers including a dedicated technical engineering bureau (Bureau d'études techniques), stock implantation, showroom solutions, simplified after-sales service with free returns, and jobsite delivery.

Quantifiable outcome

• Next-day delivery (J+1) for orders placed before 13h on in-stock items
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Travis Perkins: Travis Perkins is the UK's largest distributor of building materials serving trade professionals. It operates a similar B2B trade distribution model as Hammel but focused on the UK market; useful as a regional peer for cross-border comparison.

Broad incumbents

• Rexel: Rexel is a global electrical distribution leader with strong French operations serving trade professionals. Although primarily focused on electrical products, it shares the multi-category B2B trade distribution model and national French footprint.
• Frans Bonhomme: Frans Bonhomme is a French B2B distributor of construction materials and infrastructure products serving trade professionals. Comparable business model and customer base, though focused more on infrastructure and outdoor works than Hammel's indoor plumbing/heating scope.
• Samse: Samse is a French independent construction materials distributor serving trade professionals through a regional branch network. It is comparable to Hammel in B2B trade focus but with a broader product portfolio across building materials.
• Point.P: Point.P is Saint-Gobain's broad construction materials distribution brand serving trade professionals across France. It overlaps with Hammel in plumbing/heating/sanitary categories but offers a wider portfolio spanning structural materials.

Direct peers

• Descours & Cabaud: Descours & Cabaud is a French B2B distributor of plumbing, heating, and sanitary products serving trade professionals through a national network. Direct peer with a comparable product portfolio and trade customer focus.
• Richardson: Richardson is a French B2B distributor specializing in HVAC, plumbing, and sanitary equipment for trade professionals. It operates a national branch network with e-commerce capabilities targeting the same trade customer base as Hammel.
• Brossette: Brossette is a Saint-Gobain subsidiary distributing plumbing, heating, and sanitary products to French trade professionals. Highly comparable to Hammel in product mix, customer base, and trade-pricing model.
• Cedeo: Cedeo is Saint-Gobain's specialist B2B distribution brand for plumbing, heating, and sanitary equipment in France. It is a direct competitor to Hammel, serving the same plumbers and HVAC installers through a national branch network with trade pricing.

Emerging players

• Manomano: Manomano is a major online marketplace for DIY and home improvement products with a growing B2B segment. While primarily B2C, it represents the digital disruption vector relevant to traditional trade distributors like Hammel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hammel.fr
• LinkedInlinkedin.com/company/hammelsas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAMMEL