John & Jane

What John & Jane does

John & Jane is an independent branding and graphic design studio founded in 2017 by Gareth Strange and Sarah Burley in Cardiff, Wales. The studio provides brand identity development, visual identity systems, illustration, photography, print collateral, event branding, campaign design, and website design for clients across technology, food and beverage, hospitality, arts and culture, education, charity, and social cause sectors. Its core technology consists of creative design tools and processes rather than a software platform, with no API, app, or proprietary technology product disclosed.

The studio operates on a project-based professional services model with revenue generated from individual client engagements. GTM motion is direct-to-client: prospects reach out via email ([email protected]) or a website contact form, with pricing discussed privately per project. The customer base is horizontal and diversified, including enterprise clients (Rubrik, Freshworks, Cardiff University, Princes Gate), SMBs (The Grazing Shed, KIN+ILK, The Two Anchors, One Twelve Coffee, FlowerBe), and nonprofits (BAFTA Cymru, Whitgift Foundation, Newydd). Marketing is driven by a portfolio-style journal/blog and organic social presence across Instagram, LinkedIn, Twitter, and Facebook.

The team has grown from two founders to four people including junior designer Callum Richards and Bristol-based brand ambassador Liam Williams. The business is privately held and bootstrapped, with no external funding, parent company, or subsidiaries disclosed. Strategic significance of long-running enterprise clients (notably Rubrik, an eight-year relationship spanning the client's 2024 IPO) is offset by the small team size and lack of disclosed revenue or scaling metrics.

Name

John & Jane

Legal name

John & Jane

Website

https://johnandjane.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

John & Jane is a Cardiff-based independent branding and graphic design studio founded in 2017, providing brand identity, illustration, photography, and campaign design to enterprise, SMB, and nonprofit clients across the UK and internationally.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Branding services
• Graphic design studio
• Brand identity design
• Visual communication
• Creative design agency

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based branding and graphic design services including brand identity, event branding, campaign design, illustration, photography, and marketing collateral development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

John & Jane is an independent branding and graphic design studio that creates brand identities, visual identity systems, logos, typography, illustration, photography, print collateral, event branding, and campaign design for businesses, charities, and organisations. The studio operates on a project-based professional services model, taking briefs from clients across sectors including technology, food and beverage, arts, education, and non-profit, and delivering end-to-end creative output from concept through to execution.

Product overview

John & Jane is a Cardiff-based branding and graphic design studio offering a comprehensive suite of design services. Their core offering centers on brand identity and visual identity design, creating complete brand systems including logos, typography, color palettes, and brand guidelines for clients across diverse sectors. The studio provides complementary services including custom illustration (both expressive character and graphic illustration), commercial photography, print design and collateral (brochures, posters, programmes, newsletters), campaign and marketing materials design, event branding, and website design. The portfolio demonstrates work across technology companies (Rubrik, Agile), food and beverage brands (The Grazing Shed, KIN+ILK, Prosecco Pronto, FlowerBe), arts and cultural organisations (BAFTA Cymru, Abergavenny Arts Festival, The Turner House), educational institutions (Cardiff University), and charities (The Whitgift Foundation, Newydd housing association). Projects range from full brand identity creation and refreshes to specific deliverables such as event identity, campaign graphics, custom typeface design, and exhibition design. The studio also undertakes personal projects and experimental creative work alongside client commissions.

Differentiator

Problem solved

Functional benefit

Brands

• Grid Forty Five: A photographic exploration project by Gareth Strange focusing on architecture and grids, featuring a series of photographs captured at 45-degree angles and composed into diamond-shaped patterns. The project has its own Instagram account.

Products and services

• Branding and Graphic Design Services
• Brand Identity and Visual Identity Design
• Illustration Services
• Photography Services
• Print Design and Collateral
• Campaign Design and Marketing Materials
• Event Branding
• Website Design

Quantifiable outcome

• Legacy Gym achieved 135% growth in memberships within campaign timeframe
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Social Club AgencycoreStrategic or Co-development Partner · 1 January 2017Collaborative partnership on the BAFTA Cymru Awards project. John & Jane worked with The Social Club Agency (run by Ross Hutchins and Alex Jenkins) to provide illustrations and design style for the prestigious Welsh BAFTA Awards.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/john8jane
• Facebookfacebook.com/john8jane
• LinkedInlinkedin.com/company-beta/11055089
• Instagraminstagram.com/john8jane

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John & Jane