What Hub Base B.v. does

HUB BASE B.V. is a Dutch private limited company founded in 2010 (originally as LogistiekZeker, rebranded in 2019) and headquartered in Wateringen, the Netherlands. The firm operates with a team of approximately six to eight people and delivers three integrated service lines: IT and process optimization using the Lean Six Sigma methodology, AI and data science consulting, and custom software development covering web applications, portals, mobile apps (Android/iOS with NFC), and Microsoft Power Platform solutions. Underlying technology stacks disclosed include PHP, JavaScript (NextJS), SQL, and Microsoft Power Platform tools, with AI work spanning predictive forecasting, recommendation systems, computer vision, and process automation.

The company serves primarily mid-sized enterprise clients in transport and logistics, wholesale, IT companies, and administrative organizations in the Netherlands, with selected international engagements. Named customers include Pilkington, Kawneer, Metazet FormFlex, ELS Logistics, Rietbroek, Van Dijk Flora, and Central Beverage House (a Heineken/Bacardi distributor). GTM is sales-led and consulting-driven: the team analyzes existing client processes, recommends a phased implementation approach, and develops custom software using partial pre-built solutions.

Commercially, HUB BASE generates revenue through project-based professional services engagements — process consulting, custom software development, and AI/data science work — billed on a quote-based, non-publicly disclosed basis. The firm is fully founder-owned (Bart Kleijheeg as Developer-Owner), is privately held with no disclosed institutional funding, and operates without formal partnerships, awards, patents, or public case-study volume beyond seven disclosed enterprise relationships.

Name

Hub Base B.v.

Legal name

HUB BASE B.V.

Website

https://hubbase.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

HUB BASE is a Wateringen, Netherlands-based boutique consultancy of six to eight people that applies Lean Six Sigma methodology to optimize business processes and delivers custom software, mobile apps, and AI/data science solutions primarily to mid-sized Dutch enterprises in transport, logistics, wholesale, IT, and administrative sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Wateringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Process Consulting & Optimization: Consulting services applying Lean Six Sigma methodology to optimize business processes across logistics, wholesale, IT, and administrative operations.
2. Custom Software Development: Development of web applications, portals, websites, and mobile applications (Android, iOS) tailored to client needs. Includes ongoing expansion and support after delivery.
3. Data Science & AI Services: Translation of complex business problems into data science solutions, including predictive analytics, pattern recognition, and AI-driven optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HUB BASE is a Dutch consulting and custom software firm that optimizes business processes by combining Lean Six Sigma methodology with in-house software development, AI, and data science. It analyzes client processes, recommends step-by-step improvement plans, builds custom web applications, portals, mobile apps (Android/iOS with NFC), and Microsoft Power Platform solutions, and applies machine learning for demand forecasting, recommendation, and computer vision use cases.

Product overview

HUB BASE is 'The Lean Process Company' offering a unified portfolio of IT consulting and software development services. The core offerings consist of IT & Process Optimization (using Lean Six Sigma), AI & Data Science services, and custom Software Development. The company builds specific product modules including web applications and portals, mobile applications (Android/iOS with NFC), planning tools, and Microsoft Power Platform solutions. All offerings are delivered through their own development team and focus primarily on logistics, wholesale, IT, and administrative sectors. The company was originally named 'LogistiekZeker' (2010-2019) before rebranding to HUB BASE.

Differentiator

Problem solved

Functional benefit

Products and services

• IT & Processes Consulting-led service that analyzes existing business processes and systems using Lean Six Sigma methodology, identifies bottlenecks and inefficiencies, and recommends a step-by-step improvement plan. Includes process analysis, functional flow diagrams, current-state analysis, bottleneck identification, chain integration recommendations, and implementation of automation solutions, primarily for logistics, wholesale, IT, and administrative organizations.
• AI & Data Science Service that translates complex business problems into data science solutions by creating clean datasets and applying machine learning algorithms for demand and supply forecasting, pattern recognition, product recommendations, and computer vision object detection. Used for business optimization and data-driven decision making based on historical data patterns.
• Custom Software Development Custom software development service delivered by HUB BASE's in-house development team to build web applications, portals, websites, mobile applications (Android and iOS, including NFC), Office applications, and Microsoft Power Platform solutions for clients. Development follows the Plan-Do-Check-Act methodology and includes ongoing expansion and support after delivery.

Quantifiable outcome

• Reduced manpower requirements for Central Beverage House operations
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Xebia: Dutch-origin technology consultancy with practices in custom software development, AI/data, and cloud. Comparable in services mix and Dutch enterprise target market, though materially larger.
• Traxion: Dutch IT consulting and development firm focused on digital transformation and custom software. Comparable in being a Netherlands-based custom development and consulting provider serving enterprise clients.
• Ilionx: Dutch IT services firm offering custom software development, business process optimization, and digital transformation — overlapping with Hub Base's consulting-plus-implementation model across Dutch mid-market.
• PinkRoccade: Dutch IT services and software firm with practices in business process automation and custom solutions. Comparable Dutch-market IT services positioning targeting enterprise and public-sector clients.
• Pink Elephant: International Lean Six Sigma and IT service management consultancy. Overlaps with Hub Base's process-improvement methodology expertise and enterprise transformation positioning.
• Conclusion (now part of Deloitte): Dutch IT services and consulting group with practices in business process optimization and custom software. Direct overlap with Hub Base's Dutch mid-market process and IT consulting offering.
• Iquality: Dutch AI and data consultancy that translates business problems into data science and AI solutions. Highly comparable to Hub Base in combining applied AI/ML expertise with mid-market Dutch enterprise clients.

Broad incumbents

• Accenture Netherlands: Global professional services firm with deep Netherlands presence across consulting, digital, and technology services. Overlaps with Hub Base's process optimization and custom software offerings at the enterprise end of the market.
• Capgemini Netherlands: Global IT consulting giant with substantial Netherlands operations covering process optimization, custom software, and AI services. Broad incumbent that competes with Hub Base for the same Dutch enterprise clients at much greater scale.
• Deloitte Netherlands: Big Four consulting firm with strong Dutch practice in technology transformation, process optimization, and AI. Competes for the same enterprise process-and-IT consulting mandates as Hub Base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hubbasenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Base B.v.