KTVT | CBS DFW

What KTVT | CBS DFW does

KTVT | CBS DFW is the CBS-owned-and-operated local broadcast television station serving the Dallas-Fort Worth designated market area, operating two channels — CBS 11 (KTVT-TV) and TXA 21 (KTXA-TV). The station produces and distributes local news, weather, sports, investigative journalism, and political coverage for North Texas households, with a multi-platform footprint that extends beyond over-the-air broadcast to cable and satellite carriage (DirecTV, Dish, Xfinity, Spectrum), the Paramount+ streaming platform, the CBS News mobile app, the cbsnews.com/texas website, and major social media channels (Twitter/X, Facebook, YouTube, Instagram, TikTok). Core content verticals include the proprietary First Alert Weather forecasting system (100-mile radar, Weather Watcher Network community contributors, Weather on Wheels and Mobile 11 storm chaser vehicles), the I-Team investigative reporting unit, Eye on Politics state and federal political coverage, and comprehensive local sports programming covering the Dallas Cowboys, Rangers, Mavericks, Stars, FC Dallas, Wings, and NASCAR.

The business is operated by CBS Broadcasting Inc., a wholly-owned subsidiary of Paramount Global (formerly ViacomCBS), and holds FCC full-power broadcast licenses for both KTVT-TV and KTXA-TV. Revenue is generated through three principal streams: (1) local television advertising sales — quote-based pricing negotiated by daypart and Nielsen ratings for ad slots across news, weather, sports, and digital inventory; (2) carriage and retransmission fees paid by cable and satellite MVPDs for distribution rights in the DFW DMA; (3) streaming distribution economics through Paramount+. The customer base is geographically concentrated in DFW — consistently a top 5 U.S. television market by Nielsen — with advertising buyers spanning regional and national accounts. No public consumer subscription exists for the local broadcast signal itself.

Name

KTVT | CBS DFW

Legal name

CBS Broadcasting Inc.

Website

https://cbsdfw.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KTVT | CBS DFW operates the CBS-owned CBS 11 and TXA 21 television stations serving the Dallas-Fort Worth DMA with local news, First Alert Weather, I-Team investigations, and sports coverage distributed across broadcast, cable, streaming, and digital platforms.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), Weather & Emergency Information Channels (MPABAIAF)

Keywords

• Local television broadcasting
• Breaking news reporting
• Weather forecasting
• Investigative journalism
• Sports broadcasting

Headquarters

HQ city

Dallas-Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Local television advertising revenue generated from businesses purchasing commercial airtime during news broadcasts, sports programming, weather segments, and digital content across the station's website, app, and social media channels. The station also produces sponsored content segments such as 'Eat See Play' and 'Sponsored by Metroplex Cadillac Dealers'.
2. Broadcasting / Carriage Fees: Fees paid by cable and satellite providers (such as DirecTV, Dish Network, and local cable operators) for the right to carry KTVT and TXA 21 signals to subscribers in the Dallas-Fort Worth designated market area (DMA).
3. Streaming / Digital Subscription: Revenue derived from streaming content via Paramount+, the parent company's over-the-top (OTT) platform that distributes CBS News Texas live streams and on-demand content to subscribers beyond traditional broadcast reach.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

KTVT | CBS DFW operates CBS-owned-and-operated broadcast television stations KTVT (CBS 11) and KTXA (TXA 21) serving the Dallas-Fort Worth DMA, providing local news, weather, sports, political coverage, and investigative reporting via over-the-air broadcast, cable/satellite carriage, live streaming, mobile applications, and social media platforms. Core editorial offerings include the First Alert Weather forecasting system, the I-Team Investigations unit, Eye on Politics political coverage, and local sports programming covering NFL (Cowboys), MLB (Rangers), NBA (Mavericks), NHL (Stars), MLS (FC Dallas), and other regional teams.

Product overview

KTVT | CBS DFW operates as a local broadcast television station serving the Dallas-Fort Worth metro area as part of the CBS News Texas network. The station provides a multi-platform news operation including two broadcast channels (CBS 11 and TXA 21), live streaming via CBS News 24/7 and Paramount+, and a mobile application. Core offerings center on local news coverage, First Alert Weather forecasting, I-Team investigative journalism, and Eye on Politics political reporting. The station also features sports coverage including Cowboys, Rangers, Mavericks, Stars, and FC Dallas teams, along with lifestyle content through segments like Eat See Play.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: Weather forecasting brand with Doppler radar and severe weather coverage for North Texas.
• I-Team Investigations
• Eye on Politics

Products and services

• CBS News Texas (KTVT / CBS 11 and KTXA / TXA 21) The primary local broadcast news operation serving the Dallas-Fort Worth DMA, delivering breaking news, weather, sports, and investigative reporting across two broadcast channels (CBS 11 and TXA 21), the CBS News Texas website, mobile app, and social platforms. Targeted at North Texas adult viewers.
• First Alert Weather Local weather forecasting and alerting service providing real-time radar, current conditions, severe weather warnings, and live updates for the North Texas region. Includes 100-mile radius radar, satellite imagery, and the community Weather Watcher Network. Targeted at North Texas residents needing timely severe weather information.
• I-Team Investigations Investigative reporting unit producing in-depth investigative stories covering local government accountability, consumer protection, public safety, and political accountability for the North Texas market. Targets local viewers who value accountability journalism.
• CBS News 24/7 Live Streaming Continuous live news streaming service providing around-the-clock local news coverage, accessible via CBS News Texas and the Paramount+ platform. Targeted at viewers who consume news via streaming on web, mobile, and connected devices.
• Eye on Politics Political news and analysis segment covering Texas elections, state-level government affairs, federal races affecting North Texans, and political campaigns. Targets politically engaged North Texas viewers.
• Weather Watcher Network Community-based weather reporting network enabling local volunteer observers across North Texas to contribute weather observations and photos that supplement the station's official weather data. Targeted at North Texas residents participating in local weather reporting.
• CBS News Mobile App Smartphone application providing push notifications for breaking news and severe weather, live streaming, on-demand video, and personalized local content for iOS and Android users across the Dallas-Fort Worth market.
• CBS News Texas Local News Coverage Local news coverage spanning business, consumer, education, technology, health, and entertainment topics for North Texas residents, distributed across broadcast, web, and mobile platforms.
• CBS News Texas Sports Coverage Comprehensive local sports coverage of the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars, FC Dallas, Dallas Wings, NASCAR, college, and high school sports for North Texas sports fans.

Quantifiable outcome

• Dallas-Fort Worth is a top 5 U.S. television market by Nielsen ratings, giving the station outsized audience reach among local broadcast stations in the country.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations, operating dozens of network affiliates nationwide. Comparable business model of broadcast advertising + carriage fees, with similar exposure to secular linear TV trends.
• Tegna Inc. Major owner of network-affiliated local TV stations, including WFAA in the DFW market. Highly comparable station-level economics, programming mix, and digital expansion strategy.
• Sinclair Broadcast Group: One of the largest U.S. TV station operators with extensive local news operations and sports content. Comparable broadcast-station business model and digital streaming initiatives (Bally Sports).
• Gray Television: TV station operator focused on mid-sized and large U.S. markets, with substantial local news investment. Comparable revenue mix of advertising and carriage fees.
• Hearst Television: Operates a portfolio of network-affiliated local TV stations across major U.S. markets with a strong news and digital strategy. Directly comparable multi-station operator model.
• NBCUniversal Local: Owns and operates NBC-affiliated local stations including KXAS in DFW. Comparable network-owned station model with the same broadcast + streaming + advertising revenue structure.

Direct peers

• KXAS (NBCUniversal Local): NBC-owned local station serving the Dallas-Fort Worth market. Direct competitor in news, weather, and sports with similar broadcast-plus-digital distribution model.
• KERA (Public Broadcasting): PBS/NPR affiliate serving North Texas. Competes for the same local news and investigative audience, albeit with a noncommercial funding model.
• WFAA (Tegna): ABC-affiliated local TV station in the same Dallas-Fort Worth DMA. Directly competes for the same local advertisers, audience, and sports rights, with overlapping news, weather, and investigative coverage.
• KDFW (Fox Television Stations): FOX-owned local station in the DFW market. Competes head-to-head for evening news ratings, local sports rights, and advertising dollars in the same DMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBSNewsTexas
• YouTubeyoutube.com/CBSDFW
• Facebookfacebook.com/CBSNewsTexas
• Instagraminstagram.com/CBSDFW
• TikToktiktok.com/@cbsnewstexas
• LinkedInlinkedin.com/company/ktvt-tv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTVT | CBS DFW