J. House & Co

What J. House & Co does

J. House & Co. is a Fort Worth, Texas-based design-build studio founded in 2019 by principal designer Victoria Graham. The firm delivers integrated architecture, interior design, and construction services through an in-house construction team led by Michael Graham, offering a single-point-of-accountability delivery model that spans concept development through construction completion. Its service portfolio is organized into two categories—residential (custom new builds, remodels, historic restorations, and styling) and commercial/hospitality (restaurants, boutique hotels, corporate offices, multifamily developments)—with residential further broken into three engagement tiers: Full Service, Half Service, and Room Service.

The firm's core offering is human creative talent rather than proprietary technology; there is no software platform, no AI tooling, and no disclosed API or automation layer. Operational differentiators center on a heritage-conscious design philosophy ('time-honored spaces that blend innovation with curated, heritage detailing') and the vertically integrated design-plus-construction capability that eliminates handoff friction common in fragmented design-build engagements. The company also operates ayokay, a sister brand for hospitality creative direction and brand identity.

The business model is professional services: project-based fees for design and construction work, billed through quote-based estimates with pricing not publicly disclosed. Customer acquisition is consultative and relationship-driven, initiated through website inquiry, email, or phone, supplemented by editorial coverage in publications such as Architectural Digest and referral networks within the Texas design-build community. The customer base spans residential homeowners and commercial clients across North Texas, with select projects extending into Arkansas.

Name

J. House & Co

Legal name

J. House & Co.

Website

https://jhouseandco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

J. House & Co. is a Fort Worth, Texas-based design-build studio founded in 2019, delivering integrated architecture, interior design, and in-house construction services for residential and hospitality clients across North Texas and select projects in Arkansas.

Ownership category

akta.pro rank

Product category

Architecture & Interior Design Services

NAICS

Residential Remodelers (236118), Architectural Services (54131)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Interior design services
• Design-build firm
• Hospitality design
• Residential remodeling
• Construction services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design Services: Project-based professional fees for interior design and architecture services across residential and commercial projects. Services offered at three tiers: Full Service (comprehensive design through construction), Half Service (mid-project engagement), and Room Service (specific room/finishing focus).
2. Construction Services: In-house construction team provides turnkey services from pre-construction through construction completion, integrated with design services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

J. House & Co. is a design-build firm offering turnkey services from architecture and interior design through pre-construction and construction completion, delivered with an in-house construction team. The firm serves both residential clients (custom new builds, remodels, room-by-room renovations, historic restoration) and commercial/hospitality clients (boutique hotels, restaurants, corporate offices, multi-family developments). Services are structured in three residential engagement tiers — Full Service, Half Service, and Room Service — alongside a dedicated commercial design practice.

Product overview

J. House & Co. is a Fort Worth-based design-build firm offering turnkey services from architecture and design through construction completion with an in-house construction team. The company operates a modular service structure with three service tiers: Full Service (complete project coverage from concept to construction completion), Half Service (mid-project design assistance), and Room Service (targeted styling guidance). Services span two primary categories: Residential (custom new builds, remodels, styling) and Commercial (hospitality, corporate, multi-family). The firm also operates ayokay, a sister creative direction studio for hospitality branding. The company distinguishes itself through vertical integration, combining design and construction capabilities under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• ayokay: A brand studio dedicated to modern, visual storytelling. A creative direction studio for hospitality concepts.

Products and services

• Residential Design Services

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ayokaycoreOthersSister company and creative direction studio dedicated to modern, visual storytelling for hospitality concepts. Managed by Victoria Graham alongside J. House & Co., ayokay provides brand identity and creative strategy services that complement the design-build offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mary Cook Associates: Boutique residential interior design firm with tiered service offerings and a focus on full-service custom home design. Highly comparable in business model, service tiering, and target customer segment (high-end residential).
• Studio Yabu Pushelberg: Toronto-based boutique interior design studio known for luxury hospitality, residential, and retail work globally. Closely comparable to J. House & Co in service model (design-led, hospitality-focused, multi-tier client offerings) and aesthetic-driven positioning.
• V Starr Interiors: Hospitality and residential interior design firm led by a high-profile principal, with a portfolio spanning hotels, restaurants, and residences. Comparable to J. House & Co in its founder-led, hospitality-leaning boutique design positioning.
• Stonehill & Taylor: Architecture and interior design firm focused on hospitality, residential, and cultural projects. Comparable to J. House & Co in integrating architecture, interior design, and branded hospitality storytelling for boutique clients.

Broad incumbents

• Gensler: Global architecture, design, and planning firm with a major hospitality practice serving hotel brands and commercial developers. Comparable in offering integrated architecture and interior design for hospitality clients but at massive scale with thousands of employees.
• Perkins&Will: International architecture and design firm with practices in hospitality, residential, healthcare, and education. Comparable in architectural service offering for hospitality and institutional clients, but operates as a broad incumbent rather than a boutique studio.
• Rockwell Group: Major New York-based architecture and design firm with a strong hospitality and entertainment practice. Comparable to J. House & Co in hospitality and experience-driven design but operates as a much larger, broader incumbent across multiple building types.
• Kelly Wearstler: Celebrity-founded luxury interior design and lifestyle brand serving residential and hospitality clients globally. Comparable in founder-led, brand-driven boutique positioning and emphasis on storytelling through design, though at a much larger scale and with branded product extensions.
• Wimberly Interiors: Global hospitality interior design practice within WATG, serving luxury hotel brands and resort developments worldwide. Comparable in core hospitality interior design competency but operates at significantly larger scale with broader geographic reach.

Emerging players

• Lemon Drop Studios: Boutique interior design and event styling firm serving residential and commercial clients in Texas. Comparable in scale, regional focus, and tiered service offerings to J. House & Co's residential practice, though with a stronger emphasis on event and commercial styling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jhouseandco
• Facebookfacebook.com/jhouseandco
• LinkedInlinkedin.com/company/jhouseandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J. House & Co