International Association of Career Coaches

What International Association of Career Coaches does

International Association of Career Coaches (IACC) is a privately-held professional certification and training organization founded by Cara Heilmann and headquartered in Walnut Creek, California. IACC certifies career coaches through a portfolio of programs including the flagship Senior Professional Career Coach (SPCC), advanced Master Professional Career Coach (MPCC), and specialty tracks in resilience coaching (SPRC) and résumé writing (SPRW). It has trained 335+ coaches whose practices collectively support an estimated 60,000 clients across more than 25 countries.

IACC operates an online learning management system delivering on-demand video lessons, live cohort calls, and hands-on practical exercises. Programs run approximately 10 weeks for the flagship SPCC at tuition starting at $730/month on payment plans, with cohort sizes of 6-10 in specialty programs to ensure individual support. The supporting technology stack includes a Career Coach Directory, two matching quizzes (Program Finder and Coach Finder), a Resource Library of downloadable toolkits, and The Path community platform for graduates. No mobile app, public API, or third-party integrations are disclosed, and the site is only partially WCAG-conformant.

Revenue is generated through certification tuition (subscription-style payment plans), the Business & Marketing Foundations course, and organizational training via IACC for Teams. The go-to-market combines sales-led certification consultations with learning advisors, community-led growth through graduate networks, and free matching tools for top-of-funnel acquisition. The organization holds ICF CCE accreditation and HRCI recertification provider status, and has earned media coverage in Forbes, CNBC, Wall Street Journal, MoneyGeek, and Essence. No revenue figures, funding rounds, headcount, or institutional investment are disclosed.

Name

International Association of Career Coaches

Legal name

International Association of Career Coaches

Website

https://iacareercoaches.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

International Association of Career Coaches (IACC) is a privately-held online certification organization that trains and credentials career coaches through programs like SPCC, MPCC, SPRC, and SPRW, serving aspiring coaches, HR professionals, and organizations worldwide.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

Keywords

• Career coaching certification
• Professional coaching training
• Resume writing certification
• Organizational coaching programs
• Executive coaching education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Certification Programs: Revenue from certification programs including SPCC (10-week program), MPCC (advanced certification), SPRC (Resilience Coach), and SPRW (Resume Writer). Programs include tuition fees with payment plans available starting at $730/month.
2. Business & Marketing Foundations Course: A business and marketing course for career coaches offered at approximately 9 weeks. Cohort-based with live group sessions.
3. IACC for Teams (Organizational Training): In-house training for teams and organizations looking to build coaching capability. Includes custom packages, workshops, and general cohorts for organizational clients.
4. Find a Coach Matching Service: Free matching service connecting job seekers with certified coaches. Generates qualified leads for certified coaches in the directory.
5. Resource Library and Toolkits: Downloadable resources including Global CV and Resume Standards Checklist, LinkedIn Profile Checklist, Pro Bono Clients and Coaches Toolkit, and Coaching Skills for Managers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

IACC delivers online professional certification programs for career coaches, including the flagship Senior Professional Career Coach (SPCC) foundational program, the advanced Master Professional Career Coach (MPCC), and specialty credentials in resilience coaching (SPRC) and resume writing (SPRW). It also offers a Business & Marketing Foundations course for coaches, organizational team training through IACC for Teams, a graduate membership community called The Path, and a Career Coach Directory matching service connecting job seekers with certified coaches.

Product overview

IACC offers a portfolio of professional career coaching certifications and programs. The core offering includes the Senior Professional Career Coach (SPCC)® foundational certification, which serves as the gateway into professional career coaching. Advanced specialization is available through the Master Professional Career Coach (MPCC)®, while specialty certifications include Senior Professional Résumé Writer (SPRW)™ and Senior Professional Resilience Coach (SPRC)™. Supporting offerings include the Business & Marketing Foundations course for business development, IACC for Teams enterprise training, and membership communities like The Path for Graduates. The organization also provides matching services through its Career Coach Directory and Coach Finder Quiz, along with a Resource Library of downloadable tools. All programs are delivered fully online with on-demand lessons, live cohort calls, and hands-on practice components.

Differentiator

Problem solved

Functional benefit

Brands

• SPCC (Senior Professional Career Coach): Foundational certification program for professionals new to coaching who want to start strong with a comprehensive, career-focused certification.
• MPCC (Master Professional Career Coach)
• SPRC (Senior Professional Resilience Coach)
• SPRW (Senior Professional Resume Writer)
• IACC for Teams
• Business & Marketing Foundations
• The Path

Products and services

• Senior Professional Career Coach (SPCC) Certification

Quantifiable outcome

• 335+ coaches trained
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterUp: Enterprise coaching platform combining certified coaches with technology for workforce development — overlapping IACC for Teams use cases at much larger scale, though focused on delivery rather than coach training.
• SHRM (Society for Human Resource Management): Dominant HR professional membership and certification body whose SHRM-CP/SCP credentials compete for the same HR L&D budget that IACC targets via HRCI-approved programs.
• Center for Credentialing & Education (CCE): Issues board-certified coach credentials and ICF-aligned certifications; a broader credentialing incumbent whose designations compete for legitimacy with IACC's SPCC/MPCC marks.
• International Coach Federation (ICF): The dominant global coach credentialing body that accredits schools like IACC and offers its own training ecosystem; a broad incumbent whose standards and CCE programs shape IACC's addressable market.
• LinkedIn Learning: Mass-scale professional development platform offering career and coaching-adjacent courses; competes for the same professional's upskilling budget at far lower price points and broader scope.

Direct peers

• Coach Training Alliance: Provides ICF-accredited coach certification programs targeted at aspiring and current coaches, competing head-to-head with IACC's SPCC and specialty credentials in the same price band.
• iPEC Coaching: ICF-accredited coach training and certification organization offering foundational and advanced coach credentials to professionals and corporations — directly overlapping IACC's certification-led GTM.
• Coach U: Long-running ICF-accredited coach training school offering foundational and advanced certifications — closely comparable to IACC's curriculum and target persona of aspiring coaches.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive and leadership coaching certification and methodology widely adopted by HR and L&D — competing for the same HR professional and senior leadership buyer that IACC targets with MPCC.

Emerging players

• NeuroLeadership Institute: Provides evidence-based coaching, leadership, and team performance programs to enterprises — partial overlap with IACC for Teams, with a stronger research and consulting orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iacareercoaches

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Association of Career Coaches