International Skiing History Association Magazine

What International Skiing History Association Magazine does

The International Skiing History Association (ISHA) is a 501(c)(3) nonprofit founded in 1989 and headquartered in Manchester Center, Vermont, dedicated to preserving and disseminating the history of skiing. The organization serves skiing historians, enthusiasts, ski industry professionals, and affiliated institutions such as ski museums and halls of fame. Its primary product is the bimonthly Skiing History magazine (formerly Skiing Heritage, rebranded circa 2021), available in print and digital formats, with a back catalog spanning 38+ volumes.

ISHA operates an annual awards program, in place since 1993 and often described as the "Pulitzer Prizes of skiing," which recognizes individuals and institutions contributing to ski history. The organization also runs Skiing History Week, an annual member gathering that rotates venues, including the 2026 event at Snowbird, Utah, and the planned 2027 event in Lech, Austria.

ISHA's business model is membership-funded and diversified across four streams: individual and institutional subscriptions, tax-deductible donations across multiple tiers (from entry-level to Pinnacle gifts of $10K+), corporate sponsorships structured in tiers (World Championship, Championship, WorldCup, Gold, Silver), and event revenue. The organization has 1-10 employees and counts sponsors including Gorsuch, Boyne Resorts, Sugar Mountain, Darn Tough, Atomic USA, Sun Valley, and Doppelmayr.

Name

International Skiing History Association Magazine

Legal name

International Skiing History Association

Website

https://skiinghistory.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

ISHA is a Vermont-based 501(c)(3) nonprofit founded in 1989 that publishes the bimonthly Skiing History magazine and runs an annual awards program for skiing historians, enthusiasts, and ski industry partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Magazine subscriptions and membership fees for access to Skiing History magazine content and archive
2. Donations: Tax-deductible charitable contributions at various tiers (Bronze Medalist, Silver Medalist, Gold Medalist, Pinnacle Club, Chairman's Circle, Presidential Circle, History Leader)
3. Corporate Sponsorships: Corporate sponsorships at World Championship, Championship, WorldCup, Gold, and Silver levels
4. Events Revenue: Annual Skiing History Week events including awards banquets, film festivals, and colloquiums

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The International Skiing History Association (ISHA) is a nonprofit 501(c)(3) organization that publishes Skiing History, a bimonthly print and digital magazine covering ski equipment evolution, pioneering athletes, resort histories, and skiing culture. The organization also operates a digital archive of skiing history materials, a video library, a ski museum directory, and hosts the annual Skiing History Week featuring the ISHA Awards program that recognizes outstanding contributions to documenting skiing history.

Product overview

International Skiing History Association (ISHA) operates Skiing History magazine as its primary product, a bimonthly publication covering ski equipment evolution, pioneering athletes, resort histories, and ski culture. The organization complements its print/online magazine with digital offerings including a browsable archive, video library, museum directory, and advanced search capabilities. ISHA also runs an annual awards program (ISHA Awards) recognizing outstanding contributions to ski history documentation across multiple categories including books, films, and journalism.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing History Magazine (formerly Skiing Heritage) The bimonthly print and digital journal of the International Skiing History Association, covering skiing history content including articles on ski equipment evolution, pioneering athletes, resort histories, and ski culture. Six issues per year available through membership subscription.
• Skiing History Week & ISHA Awards Program Annual events program featuring the ISHA Awards (Ullr, Skade, Baldur, Film, Curatorial, Cyber, Service, Special, Lifetime Achievement, and Women in Snowsports Industry categories), the awards banquet, film festival, historians' colloquium, and John Fry Presentation, held at ski resort destinations worldwide.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• DoppelmayrminorGTM or Marketing Partner · 1 January 2027Lift manufacturer sponsoring the 2027 ISHA Awards Banquet in Lech, Austria. World market leader in ropeway construction.
• U.S. Ski and Snowboard Hall of FamecoreStrategic or Co-development PartnerCo-sponsor of annual Skiing History Week events and partner organization for the International Skiing History Association. Located in Ishpeming, Michigan.
• Canadian Ski Museum and Hall of FamecoreStrategic or Co-development PartnerPartner organization for ISHA events and publication. Canadian representation on ISHA Board of Directors.
• Alf Engen Ski MuseumcoreStrategic or Co-development PartnerPartner museum for ISHA events and archival collaboration. Located in Park City, Utah.
• North American Snowsports Journalists AssociationcoreStrategic or Co-development PartnerIndustry partner organization for journalism and communications related to skiing and snowsports history.
• Swiss Academic Ski ClubcoreStrategic or Co-development PartnerAcademic partner organization founded in 1924. Provides historical research and archival contributions to ISHA publications.
• Sugar Mountain ResortminorGTM or Marketing PartnerChampionship level sponsor of ISHA. Ski resort in North Carolina.
• Atomic USAminorGTM or Marketing PartnerChampionship level sponsor of ISHA. Ski equipment manufacturer.
• Boyne ResortsminorGTM or Marketing PartnerWorldCup level sponsor of ISHA. Major ski resort operator in Michigan and other locations.
• Darn ToughminorGTM or Marketing PartnerWorldCup level sponsor of ISHA. Vermont-based ski sock manufacturer.
• Sun ValleyminorGTM or Marketing PartnerGold level sponsor of ISHA. Iconic Idaho ski resort.
• GorsuchminorGTM or Marketing PartnerWorld Championship level sponsor of ISHA. Ski apparel and equipment retailer.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Powder Magazine: Long-established North American ski publication focused on deep powder, backcountry, and ski culture. Comparable skiing-focused editorial publication but commercial and oriented to active skiers rather than historical preservation.
• SKI Magazine: The leading mainstream ski publication in North America, covering resorts, gear, and ski culture. Broader incumbent that overlaps with ISHA's skiing content vertical but focuses on contemporary skiing rather than historical preservation, and operates as a commercial rather than nonprofit publication.

Others

• National Baseball Hall of Fame: Sport-heritage nonprofit that preserves baseball history, inducts honorees, operates a museum, and runs an educational mission with member/donor funding. Closest comparable organizational model to ISHA's sport-heritage nonprofit with archival and recognition programs, but in baseball rather than skiing.
• International Ski Federation (FIS): The international governing body for skiing and snowboarding, headquartered in Oberhofen, Switzerland. Not a direct peer, but thematically adjacent as a global organization with institutional interest in skiing history, heritage, and documentation; FIS coverage of competitive skiing intersects with ISHA's archival scope.

Direct peers

• Alf Engen Ski Museum: Ski heritage museum in Park City, Utah, dedicated to the legacy of ski pioneer Alf Engen. Strategic partner of ISHA with shared archival, recognition, and ski-history preservation missions; recipient of ISHA Women in Snowsports Industry Award.
• U.S. Ski and Snowboard Hall of Fame: A ski heritage museum and recognition organization based in Ishpeming, Michigan. Direct strategic partner of ISHA for Skiing History Week and awards, and operates the same sport-heritage nonprofit model with inducted honorees, archival mission, and member-driven funding.
• New England Ski Museum: Nonprofit ski heritage museum operating multiple locations in New Hampshire with a mission to preserve and present the history of skiing in New England. Directly comparable mission of skiing history preservation, archival collections, and educational programming for ski enthusiasts.
• Canadian Ski Museum and Hall of Fame: Canada's national ski heritage museum and hall of fame, partnered with ISHA on Skiing History Week events and has Canadian representation on ISHA's board. Operates the same nonprofit sport-heritage model with archival, recognition, and educational missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skiinghistory
• LinkedInlinkedin.com/company/international-skiing-history-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Skiing History Association Magazine