Integrow Marketing Ltd

Name

Integrow Marketing Ltd

Legal name

Integrow Marketing Ltd

Website

https://integrow.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fresh Produce Export

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Vegetable Wholesale (AFAIACAB), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce export
• Fruit and vegetable trading
• New Zealand produce
• International produce sourcing
• Horticulture marketing

Headquarters

HQ city

Havelock North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Produce Export and Trading: Procurement and international marketing of fresh New Zealand fruits and vegetables including onions, apples, squash, avocados, citrus, carrots, and cherries. The company sources produce from New Zealand growers and exports to international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Integrow Marketing Ltd procures fresh New Zealand fruits and vegetables from growers and exports them to international buyers across Asia, the Middle East, Europe, and North America. Its portfolio spans onions, apples, squash, avocados, citrus, carrots, and cherries sourced from New Zealand and Australia, packed under proprietary brands and shipped via established container line partnerships.

Product overview

Integrow Marketing Ltd is a 100% New Zealand owned produce export company specializing in the procurement and marketing of fresh fruits and vegetables. The company operates as a single integrated service offering, connecting New Zealand and Australian growers with international markets. Their product portfolio spans seven core produce categories: Onions (brown and red), Apples (Royal Gala, Queen, Fuji, Braeburn, Granny Smith), Squash (Delica, Ajihei, Kuriyutaka K7 under the Integrow brand), Avocados (Hass), Citrus (oranges, lemons, mandarins), Carrots, and Cherries. The company also exports onions from Tasmania, South and West Australia, Holland, Spain, and USA. Integrow is a licensed exporter under the HEA Act 1987 and a multi-award winning company including Wellington Export and Electra Business Awards, with sales volumes exceeding 30,000 MT of produce per year.

Differentiator

Problem solved

Functional benefit

Brands

• Kea Fruit: Apple brand sourced from New Zealand growers
• Dames
• Golden Oak
• Mt Erin
• Nippin
• Devlin's pound
• We Grow Sun West
• Integrow brand

Products and services

• Onions Premium brown and red onions sourced from Pukekohe, Hawke's Bay, and Canterbury. Varieties include ELK, PLK, Kiwigold, Rhinestone, and Red 903, packaged in bulk bags up to 1.3MT, 20kg, 15kg, and 10kg bags, exported to Europe, the UK, and Central, South East, and East Asia.
• Apples Premium apples sourced from Hawke's Bay, Nelson, and Central Otago. Varieties include Royal Gala, Queen, Fuji, Braeburn, and Granny Smith, packed in 18kg cartons, 12kg RDT, and 9kg bulk bins under brands Kea Fruit, Dames, Golden Oak, and Mt Erin, exported to Asia, the Middle East, the EU, the UK, and Canada.
• Squash (Integrow Brand) High quality squash sourced from Pukekohe, Hawke's Bay, and Gisborne. Varieties include Delica, Ajihei, and Kuriyutaka K7, packed in 600kg bins in 40–24,000kg FCL containers under the Integrow brand, exported to Japan, Korea, China, and the UK.
• Avocados Hass avocados sourced from Northland and Bay of Plenty, packaged in 5.5kg trays and 11kg cartons, exported to Japan, Thailand, Hong Kong, Malaysia, and Singapore.
• Citrus Premium citrus sourced from Australian packers in Queensland, NSW, Victoria, and South Australia. Varieties include Valencia and Navel oranges, Eureka lemons, and Honey Murkotts mandarins, packed in 18kg cartons and 1260kg FCL under brands Nippin, Devlin's Pound, and Sun West, exported to Hong Kong, Indonesia, Vietnam, Singapore, Malaysia, India, and the Middle East.
• Carrots High quality carrots sourced from Pukekohe, Canterbury, and West Australia, packed in 20kg cartons or clear 20kg bags, exported to East and South East Asia.
• Cherries Premium cherries from Central Otago (J & P Turner 1885 and Red Gold varieties) and Big Red from mainland Australia and Tasmania, packed in 2kg and 5kg boxes, airfreighted to China, Hong Kong, Vietnam, Thailand, Russia, and India.

Quantifiable outcome

• 30,000+ MT of produce exported per year

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• ANL (Australian National Line)coreChannel Partner/ Reseller/ DistributorShipping partner for international freight logistics. ANL is an Australian-based shipping line providing container transportation services.
• COSCO ShippingcoreChannel Partner/ Reseller/ DistributorMajor global shipping partner providing container shipping services for produce export. COSCO is one of the world's largest shipping companies.
• Hamburg SüdcoreChannel Partner/ Reseller/ DistributorShipping partner for international freight. Hamburg Süd is a German container shipping line serving global markets.
• MaerskcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner providing container shipping services. Maersk is the world's largest container shipping company.
• MSC (Mediterranean Shipping Company)coreChannel Partner/ Reseller/ DistributorShipping partner for international freight logistics. MSC is one of the world's largest container shipping lines.
• ONE (Ocean Network Express)coreChannel Partner/ Reseller/ DistributorGlobal shipping partner for container transportation. ONE is a joint venture of major Japanese shipping lines.
• OOCL (Orient Overseas Container Line)coreChannel Partner/ Reseller/ DistributorShipping partner for international freight. OOCL provides container shipping and logistics services globally.
• PIL (Pacific International Lines)coreChannel Partner/ Reseller/ DistributorRegional and international shipping partner. PIL is a Singapore-based shipping company serving Asia-Pacific and global routes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• T&G Global: New Zealand-headquartered fresh produce grower, marketer, and exporter operating across apples, berries, and vegetables into Asia and global markets. Directly comparable to Integrow in product mix, NZ grower base, and export-led business model, but at materially larger scale.
• Freshmax Group: Australian and New Zealand fresh produce marketer and distributor with global reach across apples, citrus, and vegetables. Closely comparable in dual-sourcing model (Aus/NZ) and direct B2B export focus to international buyers.
• Scales Corporation: Diversified NZ agribusiness with major apple and produce export operations (including Mr Apple) plus logistics and storage. Comparable in product, geography, and export channel focus, with a broader vertical footprint.
• Mr Apple: New Zealand's largest apple exporter, part of the Scales group, sourcing from Hawke's Bay and Central Otago. Direct overlap with Integrow on apple varietals, grower regions, and export destinations, particularly across Asia and the Middle East.

Broad incumbents

• BayWa AG: German-headquartered global agribusiness and produce trader with significant fresh produce operations in Europe, Asia, and Oceania. Comparable cross-border produce trading and distribution model, with a much broader portfolio beyond fresh produce.
• Dole plc: Global fresh produce giant with diversified fruit and vegetable operations across multiple origins, including apples, citrus, and onions. Comparable in cross-border fresh produce trading, but at vastly greater scale and geographic breadth.
• Zespri International: World's largest marketer of kiwifruit and a dominant NZ fresh-produce exporter with a global grower-licensing model. Comparable as a NZ produce export incumbent with strong Asia presence, but significantly larger, vertically integrated, and category-focused.
• Capespan Group: South Africa-based global fresh produce marketer and distributor with operations across citrus, apples, pears, and grapes. Comparable international B2B fresh produce model, with primary sourcing in the Southern Hemisphere similar to Integrow's NZ/Australia base.

Others

• Compac (TOMRA Food): Provider of sorting and grading technology to the global fresh produce industry, including many NZ packhouses. Adjacent rather than directly competitive; Integrow's NZ and Australian grower base is likely a customer set for Compac's post-harvest technology.

Regional players

• OneHarvest: Australian fresh produce grower and supplier with branded vegetable lines, operating primarily in Australia and select Asia-Pacific export markets. Comparable in produce category overlap and grower-marketer model, but predominantly Australia-focused with smaller export footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integrow-marketing-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrow Marketing Ltd