What Langham Hotel does

Langham Hotel is an independently operated, 4-star seafront hotel located at 43-49 Royal Parade, Eastbourne, United Kingdom, established in 1913. The property offers 77 ensuite rooms across nine categories — from 75 sq ft classic singles to a 323 sq ft sea-view junior deluxe suite — and three on-site dining venues: an AA Rosette-awarded restaurant serving modern British brasserie cuisine, a recently refurbished sea-view bar and terrace, and a traditional afternoon tea service in the conservatory. A signature Sunday lunch service from a Victorian carving trolley with live jazz differentiates the F&B offering, and additional revenue is generated from Christmas and New Year multi-night packages, festive dining events, dog-friendly rooms (£25/dog/night), and pre-bookable on-site parking (£15/night).

The business operates a direct-to-consumer model with the Guestline online booking engine as the primary reservation channel, supplemented by phone, email, and walk-in F&B. Marketing is executed through the company's own website, Facebook and Instagram organic content, TripAdvisor reputation management, a mailing list, and local area guides. Pricing is tiered: afternoon tea from £30-39 per person, festive lunches from £42-£115, and packages ranging from £480 to £945 per person. An advance-purchase discount structure (10-20% off for early bookings) and a "Brilliant" membership incentivize direct bookings and reduce OTA dependence. In 2026 the hotel was acquired by Novastar Hotel Group, only its second ownership change in over a century, with the new owner stating intent to retain its independent character.

Name

Langham Hotel

Legal name

The Langham Hotel

Website

https://langhamhotel.co.uk

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Langham Hotel is a 4-star independently owned seafront hotel in Eastbourne, UK, founded in 1913, offering 77 ensuite rooms and three AA-recognised dining venues (restaurant, bar, afternoon tea), catering to leisure travellers, dining guests, and celebration seekers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Seaside hotel accommodation
• Hotel dining services
• Afternoon tea service
• Event hospitality venue
• Pet-friendly hotel stays

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation Services: Room rentals across 77 ensuite rooms ranging from classic singles to junior deluxe suites. Revenue generated through nightly stays with various room categories offering sea views and inland views. Direct booking is encouraged for best rates.
2. Restaurant Dining: AA Rosette award-winning restaurant serving modern British brasserie cuisine for lunch and dinner. Open to hotel guests and non-residents. Also offers private dining for special occasions.
3. Afternoon Tea Service: Daily afternoon tea service served in the conservatory, featuring freshly baked scones, patisseries, and finger sandwiches with tea or coffee. Available from £30 per person with prosecco and champagne options.
4. Sunday Lunch with Jazz: Weekly Sunday lunch service with live jazz entertainment, served in traditional style from Victorian carving trolley with desserts flambéed at the table. Booking essential.
5. Bar Service: Bar and terrace service offering handcrafted cocktails, premium wines, and light bites. Open to non-residents. Food served 9:30am-5pm, drinks until 11:30pm.
6. Holiday Packages: Special seasonal packages including Christmas breaks (4 nights from £845-945 per person) and New Year packages (2 nights from £480-600 per person) with inclusive dining and entertainment.
7. Christmas Dining Events: Festive dining events including Christmas lunches/dinners at £42 per person, Christmas Day lunch at £115 per person, and Boxing Day dinner at £60 per person.
8. Dog-Friendly Stays: Dog-friendly accommodation with designated rooms including dog bed, bowls, towels, and treats. Additional charge of £25 per dog per night.
9. Parking Services: On-site parking at £15 per night (must be pre-booked), off-site parking at £14 per night, and day permits for seafront Zone H. Free street parking available on surrounding residential streets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Langham Hotel operates a 77-room seafront hotel providing overnight accommodation in nine room categories ranging from classic singles to a sea-view junior deluxe suite. The hotel runs multiple food and beverage outlets including an AA Rosette-awarded restaurant, a sea-view bar and terrace, and a conservatory afternoon tea service. It also offers event hosting, seasonal celebration packages (Christmas and New Year), dog-friendly stays, on-site parking, and signature experiences such as Sunday lunch with live jazz served from a Victorian carving trolley.

Product overview

Langham Hotel is a 4-star independently owned seaside hotel in Eastbourne offering accommodation and dining experiences. The property features 77 ensuite rooms across nine room categories and operates three core dining venues: the AA Rosette Award-winning Langham Restaurant & Conservatory (British brasserie cuisine), Langham's Bar & Terrace (cocktails and light bites), and Afternoon Tea service. Signature experiences include Sunday Lunch with Jazz and themed seasonal packages (Christmas and New Year). The hotel also offers dog-friendly stays, event hosting, and advance purchase rate discounts. All offerings are designed to leverage the hotel's Edwardian heritage and seafront location on Eastbourne's Royal Parade.

Differentiator

Problem solved

Functional benefit

Brands

• Langham Restaurant & Conservatory: AA Rosette awarded restaurant serving modern British brasserie cuisine with seasonal menus celebrating Sussex and South Downs produce.
• Langham's Bar & Terrace
• Langham's Afternoon Tea

Quantifiable outcome

• 77 ensuite rooms
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hotel du Vin: UK boutique hotel group with strong restaurant and wine-bar positioning in heritage properties. Comparable on independent boutique-brand identity and AA Rosette-style culinary differentiation, but operates nationally across multiple cities.
• Warner Leisure Hotels: UK operator of adult-only coastal and countryside hotels with full-board packages, live entertainment and traditional dining. Comparable on UK heritage-seaside-with-entertainment positioning, but operates at larger scale across multiple properties.
• Best Western Plus (UK): Large UK hotel consortium including multiple seafront independents. Relevant peer on mid-market 3-4 star coastal accommodation and the standards/awards benchmarking environment (AA ratings).

Direct peers

• The Gallivant: Independent boutique seafront hotel in Rye, East Sussex. Strong conceptual peer — same independent UK south-coast positioning, direct beach access, restaurant and emphasis on differentiated experiences versus chains.
• The View Hotel Eastbourne: Boutique seafront hotel in Eastbourne positioned on the promenade. Comparable in customer base (coastal leisure travellers) and direct seafront location, though smaller and more boutique-style.
• The Hydro Hotel: Independent 4-star seafront hotel on Mount Road, Eastbourne. Direct peer in the same Eastbourne coastal leisure segment, similar scale and full-service proposition including restaurant, bar and event hosting.
• The Grand Hotel Eastbourne: Iconic 5-star seafront hotel on King Edward's Parade, Eastbourne. Most direct peer — same coastal micro-market, same Edwardian heritage positioning, similar full-service F&B and events offering, just uprated from a 4-star perspective.
• The Cavendish Hotel Eastbourne: 4-star seafront hotel on Eastbourne's Grand Parade offering accommodation, restaurant and event facilities. Directly comparable on geography, customer segment and mid-market full-service offering.
• Big Seven Hotels: Independent UK coastal hotel group operating multiple seafront properties in Eastbourne and other south-coast towns. Closest multi-property peer to a Novastar-owned Langham and directly relevant as a competing local hotel group.

Regional players

• The Connaught Hotel & Spa: Independent 4-star seafront hotel in Worthing, West Sussex. Similar UK south-coast independent full-service positioning with restaurant and events, but in a different geographic catchment so competes for the broader south-coast leisure guest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LanghamhotelEBN
• Instagraminstagram.com/langham_hotel_eastbourne
• LinkedInlinkedin.com/company/langham-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langham Hotel