What Forma Studio does

Forma Studio is a privately held, architect-led CGI visualization studio headquartered in Genoa, Italy, that produces high-end architectural stills, video animations, and 360-degree virtual reality content for architects, real estate developers, architecture studios, and luxury brands. The studio is led by Founder & Creative Director Matteo Ferrari and Architect & 3D Artist Ahmed Basha, with a team described as architects and visual thinkers with 10+ years of architectural understanding. Its core technology combines traditional 3D rendering with an architect-led creative direction layer, delivered through a standardized 4-phase production process (Kickoff, Frame Selection, Pre-Final, Final Delivery) targeting final delivery in approximately 5 working days.

Forma Studio operates as a professional services provider with a project-based, custom-quoted pricing model (quotes returned within 24 hours, no publicly disclosed tiers). Revenue is generated entirely through bespoke visualization projects scoped per engagement. Go-to-market is direct enterprise sales via a consultative 'Book a Call' funnel (Cal.com-backed) targeting architects, developers, and studios operating globally. Marketing is largely referral-driven and portfolio-led, backed by a curated gallery and named-client logos (UNStudio, AECOM, AEDAS, Aldar, Mad Architects, Elie Saab, among others).

The business is small (1-10 employees) and remains founder-led with no disclosed external funding, no subsidiaries, and no M&A activity. Technology infrastructure is built on a modern, GDPR-compliant EU-hosted stack (Sanity.io for CMS, Cal.com for scheduling, Resend for email). There is no evidence of AI/ML tooling, proprietary model deployment, or expansion beyond organic service-line growth into 360 VR. The opportunity set is anchored in the growing demand for fast, high-quality architectural visualization tied to real estate marketing and pre-construction stakeholder engagement.

Name

Forma Studio

Legal name

For-ma Studio

Website

https://for-ma.studio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Forma Studio is an architect-led CGI studio in Genoa, Italy, producing high-end architectural stills, video animations, and 360-degree VR for architects, real estate developers, and luxury brands globally.

Ownership category

akta.pro rank

Product category

Architectural Visualization Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

3D/CGI Animation Production (MPADACAB)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Architectural CGI visualization
• 3D architectural rendering
• Architectural animation services
• 360 virtual reality tours
• Architectural still imagery

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Architectural CGI Services: Project-based professional services creating high-end computer-generated imagery including architectural stills, video animations, and 360-degree virtual reality content for architects, developers, and studios. Revenue generated through custom project quotes based on scope, complexity, and timeline requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forma Studio produces high-end architectural CGI visualizations through three core services: Architectural Stills (high-resolution still images), Video & Animations (short films for presentations and marketing), and 360 Virtual Reality (interactive immersive views). Their architect-led, four-phase production process delivers final visuals in approximately five working days for architects, real estate developers, and studios needing design reviews, competition entries, planning submissions, investor presentations, and marketing campaigns.

Product overview

Forma Studio is an architect-led CGI visualization studio offering three core services: Architectural Stills (high-end still images), Video & Animations (short films for presentations and marketing), and 360 Virtual Reality (interactive immersive views). The studio delivers high-impact CGIs faster than typical studios with a four-phase process (Kick-off, Forma Frames, Pre-final, Final) targeting architects, developers, and studios who need fast, quality visualizations for design reviews, competitions, planning submissions, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Stills High-end still CGI images built to explain architectural projects clearly and present them at their best. The product focuses on composition, light, and narrative to reflect design intent and is used by architects, real estate developers, and studios from internal reviews through client presentations and marketing use.
• Video & Animations Short film animations built to present projects in one clear flow, used for launches, investor presentations, and marketing campaigns. The service helps viewers understand the value of a project fast and build confidence from the first viewing, targeting architects, real estate developers, and corporate brands.
• 360 Virtual Reality Interactive 360-degree views that let viewers step inside a project and explore it at their own pace, designed to help teams, clients, and investors understand scale, proportions, and atmosphere before construction. Used to support confident stakeholder decisions across design reviews, presentations, and pre-construction walkthroughs.

Quantifiable outcome

• 40% faster delivery than typical studios while maintaining design intent and visual consistency
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/formastudiovisualisation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forma Studio