Juyst

What Juyst does

Juyst is a privately held Dutch accounting, tax, HR, and IT-audit advisory firm headquartered in Heerlen, Netherlands, formed in 2023 through the merger of DUROI and MK Adviseurs & Accountants. The firm operates four offices across the southern Netherlands (Heerlen, Echt, Geleen, and Den Bosch) with a multidisciplinary team of approximately 80 professionals serving two primary customer segments: Dutch SMBs (MKB) and non-profit organizations, with particular specialization in healthcare/welfare institutions, municipalities, and housing corporations.

The firm's core technology stack is a proprietary modular software suite developed by its own practitioners. The Roibot platform comprises modules for data analysis and audit control (Anaconda), VAT/EORI validation against the EU VIES database, financial KPI dashboarding, custom analytics with statistical, machine-learning and deep-learning techniques, fiscal compliance under the WKR scheme, and a suite of audit/control modules (sampling, duplicate testing, auditfile validation). Supporting products include the Amando activity and dossier management platform, the Curiosity customs declaration QA tool, and the VPB-toolkit for non-profit corporate tax assessment. The software addresses Dutch-specific fiscal terminology and compliance workflows (BTW, VPB, LH/WKR, ANBI, GPA) that would be difficult to replicate without deep domain expertise.

Juyst's business model combines professional services (accountancy, tax advisory, HR and payroll, IT-auditing, business coaching) with recurring software subscriptions and per-assessment fees. Disclosed software pricing is modest (e.g., VPB-toolkit base €1,000/yr plus €500 per additional entity and €50 per user; VPB position assessments priced €1,250–€2,500), indicating a fragmented, long-tail customer base. The go-to-market is sales-led through the four regional offices, augmented by webinars, seminars, content marketing, and partnerships (e.g., with Sociaal Werk Nederland). In May 2026, Juyst joined the PIA Group international network of accounting and advisory firms active in the Netherlands, Belgium, and Luxembourg, gaining access to shared IT, data, HR, and innovation resources while retaining its own brand, identity, and operating autonomy.

Name

Juyst

Legal name

Juyst B.V.

Website

https://juyst.nl

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Juyst is a Dutch accounting, tax, HR, and IT-advisory firm serving SMBs and non-profit organizations across southern Netherlands through four offices. It combines professional services with a proprietary software suite (Roibot, Amando, Curiosity, VPB-toolkit) supporting audits, fiscal compliance, and analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerlen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accountancy and Tax Advisory Services: Core professional services including financial statements compilation, tax returns, tax advisory, audit services, and fiscal assurance for SMB and non-profit organizations.
2. Software Subscriptions and Licensing: Annual subscriptions for proprietary software tools including Roibot modules, Amando platform, and VPB-toolkit. Pricing per entity and user.
3. HR and Payroll Services: HR advisory and payroll administration services through integrated HR portals.
4. Consulting and Assessment Services: VPB position assessment services priced between €1,250-€2,500 per assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Juyst provides accountancy, tax advisory, HR advisory, IT-auditing, and business coaching services to SMBs (MKB) and non-profit organizations in the southern Netherlands, complemented by a proprietary software portfolio (Roibot modular suite, Amando activity/dossier platform, Curiosity customs QA tool, and VPB-toolkit) sold as subscriptions to support audit, fiscal, and compliance workflows.

Product overview

Juyst operates as a comprehensive accounting and advisory firm offering both professional services and a proprietary software portfolio. The software offering centers on the Roibot platform—a modular suite of tools designed for auditors, controllers, and financial professionals. Core products include Roibot Analytics (advanced custom analysis with ML/deep learning), Roibot Anaconda (comprehensive data analysis and control), Roibot Dashboarding (financial KPI visualization), Roibot BTW/EORI (VAT validation), Roibot WKR (fiscal compliance), and Roibot Control Modules (audit workflow tools). Supporting platforms include Amando (activity/dossier management) and Curiosity (customs QA). The VPB-toolkit addresses non-profit corporate tax assessment. This integrated software ecosystem is complemented by professional services spanning accounting, tax advisory, HR consulting, business coaching, and IT-auditing across MKB and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Roibot: Proprietary software brand including modules for data analysis, control, BTW/EORI number validation, and fiscal tools.
• Amando
• Curiosity
• VPB-toolkit

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• PIA GroupcoreStrategic or Co-development Partner · 21 May 2026Juyst has joined PIA Group, an international organization of accounting and advisory firms active in the Netherlands, Belgium, and Luxembourg. The partnership provides Juyst with additional knowledge, expertise, and resources to continue growing while maintaining their own identity, culture, and way of working. PIA Group supports affiliated firms with IT, data, HR, and innovation while they retain local autonomy and operate under their own brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accon AVM: Accon AVM is a Dutch regional accounting and advisory firm focused on MKB and non-profit clients with multiple offices across the Netherlands. It is closely comparable to Juyst in size, target segments, and service offering.
• Countus: Countus is a Dutch accounting and advisory firm serving MKB, agricultural, and non-profit clients with offices in multiple regions. Its size, segment focus, and advisory-plus-compliance model make it a directly comparable peer to Juyst.
• Grant Thornton Netherlands: Grant Thornton operates a mid-tier Dutch practice focused on mid-market and SME clients with accounting, tax, and advisory services. It is a direct competitor for MKB and non-profit mandates in the southern Netherlands.
• RSM Netherlands: RSM is a global mid-tier accounting network with a significant Dutch presence focused on middle-market and SME clients. It competes directly with Juyst for MKB accountancy, tax, and advisory mandates.
• Flynth: Flynth is one of the largest Dutch accountancy and advisory firms focused on the MKB, agriculture, and non-profit segments, with offices across the Netherlands. It directly competes with Juyst in regional MKB accountancy and has a comparable employee base.
• BDO Netherlands: BDO is one of the largest accounting and advisory networks serving the Dutch MKB and non-profit sectors, with a broad service portfolio spanning accountancy, tax, HR, and IT-auditing. It is the most direct competitor to Juyst in the Dutch mid-market accounting space.
• Mazars Netherlands: Mazars is an international audit, tax, and advisory network with a Dutch practice serving mid-market companies and non-profits. It competes with Juyst for similar client profiles and offers comparable advisory and compliance services.
• Baker Tilly Netherlands: Baker Tilly is a mid-tier international accounting and advisory network with a sizable Dutch practice serving MKB clients with accountancy, tax, and consulting services. Its size and MKB focus make it a close comparable to Juyst in target market and service mix.

Broad incumbents

• PwC Netherlands: PwC is a Big Four firm with a large Dutch practice offering audit, tax, and advisory services across all segments including MKB and non-profits. While broader in scope than Juyst, it competes for larger mandates and talent in the Dutch market.

Emerging players

• Wolters Kluwer Tax & Accounting Netherlands: Wolters Kluwer provides tax, accounting, and audit software widely used by Dutch accounting firms and corporate finance teams. Its fiscal software tools overlap technically with Juyst's Roibot modules in serving Dutch tax and audit workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/juyst.nl
• LinkedInlinkedin.com/company/juyst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juyst