What Kinetic Consultancy does

Kinetic Consultancy B.V. is a Netherlands-based management consulting firm, headquartered in Bilthoven, that specializes exclusively in high-traffic commercial environments. Its target sectors are airports, meeting and conference centres, food service operators, public transport hubs, and city shopping centres. The firm delivers services through six integrated practice areas: Insights & Analytics, Strategy & Planning, Financial & Governance, Intelligent Marketing, Experience Design, and People & Training. Its named client portfolio spans large enterprise organizations across Europe, the Middle East, South Asia and East Asia, including RAI Amsterdam, Vienna International Airport, HMSHost International (Autogrill Group), Schiphol, Heathrow, JFK, Copenhagen, Brussels, Dubai, Abu Dhabi, Bergen, Guangzhou, Jakarta, Keflavik, LaGuardia, New Delhi, Oslo, Paris CDG, Paris Orly, Hyderabad, Stockholm Arlanda, Oman, Albron, Wereldhave, the CPK design team in Poland, and the Dutch Ministry of Economic Affairs.

Kinetic's go-to-market is sales-led, relationship-driven and project-based, with senior consultants working alongside client leadership on commercial strategy, tender preparation, business model design, governance, and implementation support. The firm is founder-led by Martijn Steur and comprises seven named professionals covering commercial development, brand building, financial management, business intelligence and project leadership, supplemented by an extended expert network. Revenue is generated through professional services fees on a quote-based, project-by-project engagement model; no standard pricing, subscription, or platform revenue is disclosed. Kinetic is not a technology company: no proprietary software, platform, AI/ML models, or data products are described in the source material.

The firm also publishes proprietary industry research used as thought-leadership and lead-generation assets, including "Building Blocks for the Future of Airport Commerce" (October 2022), "Airports in a Post-Pandemic World", and "Navigating Commercial Real Estate Contract Strategies". Documented partnerships include Portland Design Ltd. and Round Hill Capital, formed around the Ringpark mixed-use development project in 2020.

Name

Kinetic Consultancy

Legal name

Kinetic Consultancy B.V.

Website

https://kineticconsultancy.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinetic Consultancy is a Netherlands-based strategy and commercial development consultancy serving enterprise clients in high-traffic industries, including airports, conference centres, food service, public transport, and shopping centres, with projects spanning Europe, the Middle East, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bilthoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategy and Management Consulting: Fees charged for strategy consulting engagements, including commercial strategy development, business planning, market analysis, and organizational advisory services. Engagement types include vision and strategy development, business model innovation, commercial planning, and implementation support for high-traffic industry clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kinetic Consultancy is a Netherlands-based business architecture consultancy serving high-traffic industries. It sells project-based advisory engagements covering commercial strategy, business model innovation, financial and governance advisory, intelligent marketing, experience design, and people/training for clients such as airports, conference centers, food service operators, public transport hubs, and shopping centers. The firm supplements engagements with proprietary industry research reports on airport commerce, commercial real estate contracts, and post-pandemic recovery.

Product overview

Kinetic Consultancy is a high-traffic-industry business architecture consultancy offering a portfolio of six interconnected consulting services: Insights & Analytics, Strategy & Planning, Financial & Governance, Intelligent Marketing, Experience Design, and People & Training. These services work together to help clients in airports, meeting & conference centers, food service & shopping, public transport, and city & shopping centers sectors to develop future-proof strategies, optimize commercial performance, and create exceptional customer experiences. The firm also produces proprietary industry research reports including the Building Blocks for the Future of Airport Commerce report, the Navigating Commercial Real Estate Contract Strategies report, and the Airports in a Post Pandemic World report, which serve as thought leadership assets supporting their consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights & Analytics Data-driven consulting offering customer analytics, marketing research, benchmarking, experience analysis and measurement, and portfolio assessment to enable insights-driven decision-making and future-proofing for high-traffic industry clients.
• Strategy & Planning Strategic consulting covering commercial strategy development and implementation, innovation and new business models, proposition development, commercial planning, partnership models, and tender management to help clients become predictive rather than responsive.
• Financial & Governance Financial consulting services including business planning, business case development, risk analysis, performance optimization, joint-venture setup and management, and contracting to harness the power of high-traffic locations.
• Intelligent Marketing Marketing services focused on positioning, brand and identity development, format development, omni-channel strategy, and campaigns and promotions to develop and sell the experience in high-traffic environments.
• Experience Design Service aligning client offerings with customer experiences through experience business dynamics, cross-disciplinary collaboration, team and personal development, training, and program and project management.
• People & Training Organizational empowerment services focused on developing people capabilities to strengthen the organization as a whole.
• Building Blocks for the Future of Airport Commerce (Report) Proprietary industry research publication on airport commerce trends, serving as both a thought leadership asset and a lead-generation tool for Kinetic's consulting engagements.
• Navigating Commercial Real Estate Contract Strategies (Report) Proprietary international survey report on commercial contracts between landlords and retailers in high-traffic locations.
• Airports in a Post Pandemic World (Report) Proprietary international expert survey research on recovery strategies for the airport industry in a post-pandemic environment.

Quantifiable outcome

• Supported HMSHost International in winning multiple airport food & beverage tenders in the EMEA region and developing brand partnerships
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Portland Design Ltd.project-levelStrategic or Co-development Partner · 1 January 2020Portland Design Ltd. is a design firm that collaborated with Kinetic Consultancy on the Ringpark development project in Amsterdam. Together, the two firms supported Boelens de Gruyter and Round Hill Capital in transforming a former office building into a mixed-use centre of gravity for the community. Kinetic brought commercial strategy and market insights; Portland Design contributed design and placemaking expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landrum & Brown: Specialist aviation planning consultancy serving airport operators on commercial development, master planning and concessions strategy. Comparable to Kinetic on airport commercial strategy and non-aeronautical revenue.
• The Design Solution: UK-based specialist consultancy focused on airport retail planning, commercial strategy and design. Directly comparable to Kinetic in serving airport operators and F&B concessionaires on commercial planning and passenger experience.
• Unison Consulting: US-based aviation consultancy specialising in non-aeronautical revenue optimisation, commercial planning and concessions strategy at airports. Directly comparable to Kinetic's airport commercial development work.

Emerging players

• Landor: Global brand and experience consultancy with significant travel-retail and airport branding engagements. Comparable to Kinetic on brand, identity and experience design within high-traffic environments.
• Lippincott: Brand strategy and design consultancy that has worked with airport and travel-retail clients on positioning, identity and experience. Overlaps with Kinetic's marketing and proposition development services.

Others

• Portland Design: UK-based design consultancy collaborating with Kinetic on the Ringpark mixed-use development in Amsterdam. Comparable as a design-led partner for retail, mixed-use and experience-driven projects rather than a direct competitor.

Broad incumbents

• Simon-Kucher & Partners: Global consulting firm specialising in commercial strategy, pricing and monetisation. Comparable to Kinetic's commercial planning and tender support for F&B, travel retail and concessions businesses, though broader in scope and scale.
• OC&C Strategy Consultants: Global strategy boutique with deep retail, travel and leisure sector expertise. Comparable to Kinetic on commercial strategy and proposition development for high-traffic and retail clients, but at materially larger scale.
• ICF International: Large advisory firm with a dedicated aviation practice offering strategy, commercial planning and policy support to airports and transport authorities. Overlaps with Kinetic on airport commercial strategy but at much greater scale and breadth.
• Mott MacDonald: Global engineering and development consultancy with an aviation practice covering airport commercial strategy, master planning and experience design. Overlaps with Kinetic's transport-hub work but offers a much broader multi-disciplinary portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetic Consultancy