BusinessBuilding
- Company typePrivate
- Founded2011
- HeadquartersNieuwegein, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What BusinessBuilding does
BusinessBuilding is a privately held Dutch management consulting firm founded in 2011 and headquartered in Nieuwegein, Netherlands. The company operates as a partner-led boutique practice organized around three service pillars: Commercial Excellence (interim commercial directors, commercial audits, sales training, Neuro+Sales Academy, AI in Commercie), Financial Advisory (interim and fractional CFO services, finance scans, AI in Finance, financial academies), and Impactful Leadership (organizational, team, and personal leadership development). The firm serves primarily Dutch SMBs and mid-market companies, with select enterprise clients, delivering strategic advisory combined with hands-on interim execution rather than purely theoretical consulting.
The service portfolio is delivered by four named partners (Sjef de Graauw, Marieke van Maanen, Richard Rijkens, Marieke van Stek) who collectively claim 20+ years of experience across sales, finance, and leadership. Core service offerings include fractional interim management starting from one day per week, structured transformation programs (Commerciële Transformatie, Commerciële Groei, Commerciel ReBuild), diagnostic scans (Future Fit Scan, Financiële Organisatie Scan), and AI-augmented services for commercial and financial processes. Technology use is applied rather than proprietary: AI capabilities are integrated into cashflow analysis, reporting automation, margin analysis, scenario planning, and customer journey optimization, but no proprietary AI models, platforms, or software products are offered.
The business model is professional services revenue through quote-based project and day-rate engagements, acquired primarily via direct sales, website inquiry, client referrals, and content marketing. The firm runs an active Dutch-language blog and offers a free initial consultation ('vrijblijvend zakelijk spreekuur') as a lead-generation mechanism. All distribution is direct, single-country (Netherlands), with no resellers, partners, or marketplace channels. The company has not raised institutional funding and operates as a bootstrapped, founder/partnership-owned entity.
BusinessBuilding firmographics
Firmographics- Name
- BusinessBuilding
- Legal name
- BusinessBuilding
- Website
- https://businessbuilding.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Ownership category
- akta.pro rank
BusinessBuilding industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industries
- Corporate & Leadership Development (BPACANAA), Marketing, Branding & Sales Skills (EDAMAHAG), Organization Design & Restructuring (BPACAJAB)
Keywords
Where BusinessBuilding is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BusinessBuilding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interim Management & Consulting: Deploys experienced interim managers (commercial directors, CFOs, general managers) on a project or fractional basis to implement commercial, financial, and leadership improvements within client organizations. Revenue is generated through engagement fees for professional services.
- Training & Academies: Delivers structured training programs including the Neuro+Sales Academy, sales training, and financial academies. Programs combine theory and practice to develop commercial and financial skills within client teams.
- Coaching & Advisory: Provides individual and team coaching, spar sessions, and advisory services for entrepreneurs and management teams to address specific commercial, financial, or leadership challenges.
- Diagnostic Scans & Audits: Conducts commercial audits, financial organization scans, and Future Fit Scans to assess client organizations and identify improvement opportunities. These diagnostic engagements precede and feed into consulting engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BusinessBuilding product offering
Product offeringCore offering
BusinessBuilding is a Dutch management consulting firm that delivers commercial, financial, and leadership advisory services to entrepreneurs and mid-market organizations in the Netherlands. Its portfolio spans interim management placements (commercial directors, CFOs, general directors on fractional or full-time bases), structured commercial transformation programs, sales and finance academies, leadership development, and diagnostic scans/audits. Services are delivered directly by BusinessBuilding's partners and interim professionals rather than as packaged software.
Product overview
BusinessBuilding is a Dutch business consulting firm offering a comprehensive portfolio of advisory and interim management services organized around three pillars: Commercial Excellence (sales, marketing, and commercial transformation), Financial Advisory (CFO services, financial scans, and financial organization optimization), and Impactful Leadership (organizational, team, and personal leadership development). The service portfolio includes interim management solutions (commercial directors, CFOs, general directors), commercial transformation programs (audit, growth programs, Neuro+Sales Academy, AI integration), financial services (interim CFO, financial scans, training), and leadership development. These services are delivered through experienced partners as consulting engagements rather than software products, with offerings ranging from day-rate fractional engagements to comprehensive transformation programs with result guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Interim Commercieel Directeur
Quantifiable outcome
- Annual revenue growth of 20% achieved for a family business client after implementing commercial improvements
- +2 more outcomes
Companies that use BusinessBuilding
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
BusinessBuilding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
BusinessBuilding partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
BusinessBuilding competitors and assessment
Company assessmentDirect peers
- Berenschot: Established Dutch consultancy serving public and private sector clients with management, organizational, and financial advisory services, overlapping with BusinessBuilding's three-pillar commercial/financial/leadership portfolio.
- Boer & Croon: Dutch management consulting firm specializing in interim management and executive solutions for SMEs and mid-market companies, directly comparable to BusinessBuilding's interim director and CFO offerings.
- Twynstra Gudde: Dutch consulting firm with strong practices in organizational advice, leadership development, and change management — closely aligned with BusinessBuilding's Impactvol Leiderschap and transformation programs.
- ICG (Interim Care Groep): Dutch interim management provider specializing in placing senior executives (including CFOs and commercial directors) at companies, directly competing with BusinessBuilding's fractional and full interim management offerings.
Broad incumbents
- Heidrick & Struggles: Global leadership advisory and executive search firm with deep leadership development and organizational consulting practices, comparable to BusinessBuilding's Impactvol Leiderschap and executive coaching offerings.
- McKinsey & Company: Global management consulting giant whose organizational, financial, and leadership practices compete for the same enterprise transformation mandates that BusinessBuilding's enterprise clients (Rabobank, Ebro) require.
- Bain & Company: Global strategy and management consultancy whose commercial transformation and performance improvement practices overlap with BusinessBuilding's Commerciele Transformatie and Commerciele Audit services at the larger end of the market.
- Egon Zehnder: Global executive search and leadership advisory firm whose leadership consulting, team effectiveness, and CEO advisory practices overlap with BusinessBuilding's executive coaching and leadership development services.
Emerging players
- Marker Moore: Dutch interim management and consulting firm focused on commercial and financial leadership for mid-market companies, with a similar SME-targeting and fractional delivery approach to BusinessBuilding.
Regional players
- VODW Marketing: Dutch brand and commercial transformation consultancy whose commercial and marketing transformation work overlaps with BusinessBuilding's Commerciele Transformatie Programma and AI in Commercie services for the Dutch market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BusinessBuilding social profiles
Digital presenceBusinessBuilding financial estimates
Financial estimateRevenue estimate
Valuation estimate
BusinessBuilding leadership team
Management profileNumber of profiles
Profiles4 records
BusinessBuilding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BusinessBuilding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BusinessBuilding
What does BusinessBuilding do?
BusinessBuilding is a Dutch management consulting firm that delivers commercial, financial, and leadership advisory services to entrepreneurs and mid-market organizations in the Netherlands. Its portfolio spans interim management placements (commercial directors, CFOs, general directors on fractional or full-time bases), structured commercial transformation programs, sales and finance academies, leadership development, and diagnostic scans/audits. Services are delivered directly by BusinessBuilding's partners and interim professionals rather than as packaged software.
Is BusinessBuilding a public or private company?
BusinessBuilding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BusinessBuilding founded?
BusinessBuilding was founded in 2011.
Where is BusinessBuilding based?
BusinessBuilding is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does BusinessBuilding make money?
Four revenue lines are on record. Interim Management & Consulting is the primary driver. The others are training & Academies, coaching & Advisory and diagnostic Scans & Audits.
Who are BusinessBuilding's main competitors?
Direct peers on record are Berenschot, Boer & Croon, Twynstra Gudde and ICG (Interim Care Groep). Broad incumbents are Heidrick & Struggles, McKinsey & Company, Bain & Company and Egon Zehnder. Marker Moore is listed as an emerging player. VODW Marketing is listed as a regional player.
Does BusinessBuilding have an API?
No public API is recorded for BusinessBuilding.
What industry is BusinessBuilding in?
BusinessBuilding's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of BPACANAA, Corporate & Leadership Development. Its NAICS code is 541611.