Fruity Pack Holding B.v.

Name

Fruity Pack Holding B.v.

Legal name

Fruity Pack B.V.

Website

https://fruitypack.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Fruity Pack B.V. is a Netherlands-based fresh-cut fruit and healthy convenience food producer processing 100,000 kg daily across 24 fruit varieties for European supermarket chains and foodservice operators in 9 countries, via private label and its Healthy Hand brand.

Ownership category

akta.pro rank

Product category

Fresh-cut produce manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh-cut fruit processing
• Private label manufacturing
• Healthy convenience foods
• Foodservice bulk supply
• Salad and poke bowls

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Manufactures fresh-cut fruit, salads, poke bowls, and desserts under supermarket chains' private label brands. Works with customers to develop complete, unique product ranges including packaging, labelling, promotion, and in-store support.
2. Healthy Hand Brand: Own branded product line launched in 2018, sold under the Healthy Hand Pick & Mix concept to European supermarket chains. Brand enables faster innovation introduction to market.
3. Fruity Pack Own Label: Products sold under the company's own Fruity Pack brand name alongside private label offerings.
4. Foodservice Bulk Supply: Supplies foodservice operators with bulk-packaged fresh-cut fruit, salads, and desserts for convenient production processes. Includes extended shelf-life products (up to 14 days for fresh-cut fruit in juice).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fruity Pack is a Dutch fresh-producer of healthy convenience foods that processes, cuts, and packages fresh fruit and vegetables at scale (100,000 kg/day across 24 fruit varieties). The company manufactures fresh-cut fruit, salads, meal salads, poke bowls, dairy-fruit snacks, and bulk-packaged items, sold under its own Healthy Hand and Fruity Pack brands and as private label for European supermarket chains and foodservice operators.

Product overview

Fruity Pack is a fresh food production company offering a unified portfolio of healthy convenience products centered around fresh-cut fruits and vegetables. The core product line includes fresh-cut fruit, fresh combinations (dairy-fruit snacks), salads, meal salads, poké bowls, and bulk packaging for foodservice. The company operates under both its own brands (Healthy Hand, Fruity Pack) and private label arrangements with retail partners, positioning itself as a specialist in retail, foodservice, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Hand: Proprietary brand launched in 2018 enabling faster market introduction of innovations. Features a Pick & Mix concept that continuously evolves to respond to new market developments and opportunities. Supplies supermarket chains across Europe including Dutch and other European retailers.

Products and services

• Fresh-cut fruit Professionally cut and packaged fresh fruit with over 24 varieties cut daily, offered to European retail and foodservice customers as private label or under the Fruity Pack/Healthy Hand brands.
• Fresh combinations Dairy and fresh fruit snack combinations including yogurts, bavarois (such as the Strawberry Bavaroise named Best Product of the Year 2022-2023 in the Netherlands), and granola-based snacks, targeted at retail consumers.
• Salads (raw vegetable salads) Ready-made single-serve salads made from fresh, crispy vegetables with various dressings, supplied to retail and foodservice customers.
• Meal salads Fresh, ready-to-eat meal salads prepared with focus on taste and traditionally packaged, produced at the Oud-Beijerland Fruity Pack Kitchen facility.
• Poké bowls Fresh, ready-to-eat poke bowls with authentic sushi rice, vegetables, and meat or fish, made daily with fresh produce for retail and foodservice.
• Bulk packaging Large-quantity packaging of fresh-cut fruit, salads, and desserts for foodservice operators, including extended shelf-life options up to 14 days for fresh-cut fruit in juice.
• Healthy Hand brand (Pick & Mix concept) Proprietary brand of healthy convenience products, sold to European supermarket chains under a Pick & Mix concept that continuously evolves to respond to new market developments.
• Private label manufacturing Custom product development and production of fresh-cut fruit, salads, poke bowls, and desserts under supermarket chains' private label brands, including full-service recipe development, packaging, labelling, promotion, and in-store support.

Quantifiable outcome

• 100,000 kg processed per day
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• De Haan HoogendoorncoreStrategic or Co-development PartnerDe Haan Hoogendoorn is a logistics collaboration partner referenced alongside Fruity Pack in the logistics partner page, showing joint operational capabilities in cross-dock deliveries and food sector logistics. Products are received, processed, and delivered through this partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fruitypack

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruity Pack Holding B.v.