Mediaforum

What Mediaforum does

Mediaforum is a Norwegian non-profit industry association founded in 1974 and headquartered in Oslo. It serves media agencies, advertisers, and media companies in Norway by organizing industry events and recognition programs, most notably the annual Mediekonferansen conference, the Medieprisen awards program (four categories), the Hedersprisen honorary award, the Best In Show award, and the Norges Beste Medieselger competition. The organization historically peaked at approximately 1,200 members but discontinued membership fees in 2022, shifting toward a project-based revenue model.

The underlying technology footprint is minimal and essentially commodity: the public website is built on WordPress and the organization uses Mailchimp for email distribution. There is no proprietary platform, no mobile application, and no disclosed data infrastructure. The association's value proposition is built on convening power, decades of brand equity, and editorial curation of awards rather than software.

Mediaforum's business model relies on case submission fees (approximately 4,500-5,000 NOK per entry), conference ticket sales (3,250-5,500 NOK per attendee), and sponsorship from media-related companies. It does not invoice membership fees as of 2022. Since 2023-2024 it has operated a strategic partnership with Mediebyråforeningen, the Norwegian Media Agency Association, under which the two organizations jointly run Mediedagen and Medieprisen. The organization employs 1-10 people.

Name

Mediaforum

Legal name

Mediaforum

Website

https://mediaforum.no

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediaforum is a Norwegian non-profit industry association, founded in 1974, that organizes the annual Mediekonferansen conference and the Medieprisen awards program for media agencies, advertisers, and media companies in Norway.

Ownership category

akta.pro rank

Product category

Industry Events and Awards

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Industry events organization
• Media awards programs
• Professional conferences
• Media industry association
• Marketing communications events

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Mediaforum is a Norwegian non-profit industry association that organizes Mediekonferansen, an annual professional conference for media and communications professionals, and Medieprisen, Norway's longest-running case competition recognizing excellence in media strategy, creativity, campaigns, and effectiveness. The organization also runs Mediedagen, Hedersprisen, Best in Show, and Norges Beste Medieselger awards, providing networking, professional development, and industry recognition services.

Product overview

Mediaforum is a Norwegian industry organization founded in 1974 that serves as a professional association for the media and communications sector. Its core activities center on organizing events and award programs rather than a traditional product platform. The main offerings include Mediekonferansen (an annual conference branded 'Andre Boller' focused on industry learning, inspiration, and networking) and Medieprisen (Norway's longest-running media case competition), which encompasses four sub-category awards: Mediestrategi, Mediekreativitet, Mediekampanje, and Mediaeffekt. Mediaforum also administers standalone honors including Hedersprisen (the organization's most prestigious accolade, established in 1984), Norges Beste Medieselger (an annual media sales professional award), and Best In Show (introduced in 2024 as a successor to the Annonsørprisen). Additionally, Mediaforum operates a newsletter service delivered via Mailchimp. Since 2024, Mediaforum has collaborated closely with Mediebyråforeningen (the Norwegian Media Agency Association) to co-host Mediedagen and Medieprisen events.

Differentiator

Problem solved

Functional benefit

Brands

• Medieprisen: Annual case competition and award ceremony recognizing the best media work in Norway across four categories: Mediestrategi, Mediekreativitet, Mediekampanje, and Mediaeffekt.
• Hedersprisen
• Best in Show
• Norges Beste Medieselger
• Mediekonferansen
• Mediedagen

Products and services

• Mediekonferansen Annual professional conference featuring relevant industry topics, learning, inspiration, future outlooks, and networking for Norwegian media and communications professionals; branded under the 'Andre Boller' concept. Ticket packages range from 3,250 kr (conference only or award show only) to 5,500 kr (full package).
• Medieprisen Norway's longest-running case competition within media and communications, awarding excellence across four categories: Mediestrategi, Mediekreativitet, Mediekampanje, and Mediaeffekt. Case submissions cost 4,500 kr (2024) to 5,000 kr (2025) per case.
• Hedersprisen Mediaforum's most prestigious honor, awarded to individuals or organizations that have made a special contribution to the media profession. The 2025 recipient was Jakob Schjerven.
• Best In Show Award introduced in 2024 as a continuation of the Annonsørprisen, recognizing the advertiser that has performed most outstandingly across all Medieprisen categories.
• Norges Beste Medieselger Annual award recognizing Norway's best media salesperson, selected by a jury of media agency representatives based on professional competence, customer insight, value-creating solutions, and ability to manage the sales process from idea to reporting.
• Mediedagen Annual industry day featuring professional content and case presentations, held in conjunction with the Medieprisen award ceremony as a joint event with Mediebyråforeningen.
• Mediaforum Nyhetsbrev (Newsletter) Email newsletter delivered via Mailchimp providing subscribers with early information about Medieprisen, Mediekonferansen, and other Mediaforum activities.

Quantifiable outcome

• Medieprisen 2026 received over 100 jury applications, demonstrating strong industry engagement

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mediebyråforeningen (Media Agency Association)coreStrategic or Co-development PartnerMediaforum and Mediebyråforeningen have strengthened their collaboration in recent years. Since 2024-2025, they jointly organize Mediedagen (Media Day) and Medieprisen, combining their annual events into a single major industry gathering. The collaboration has resulted in increased participation and positive feedback from the industry. Together they aim to create synergies, build networks, and develop the media industry through shared conferences and award ceremonies.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• The One Show: Global advertising awards program run by The One Club for Creativity. Comparable as an industry-recognized awards competition that recognizes creative excellence in advertising and media.
• Cannes Lions International Festival of Creativity: The world's leading global advertising creativity awards and festival. Comparable as a benchmark industry awards program that Norwegian media professionals reference and aspire to.
• Effie Awards: Global marketing effectiveness awards program with national Effie competitions across markets, including Norway via ANFO. Directly comparable mission of recognizing effective media and advertising work.
• D&AD: Global creative awards and education organization (D&AD Pencils). Comparable as an established awards body that recognizes excellence across creative, advertising, and media categories.
• The Drum Awards: Global media and marketing awards programs run by The Drum media brand. Directly comparable as an industry awards body covering media, advertising, and marketing effectiveness categories.

Others

• IAA (International Advertising Association): Global advertising industry association with national chapters and industry awards. Comparable as a peer industry body that convenes and recognizes professionals across the advertising and media ecosystem.
• INMA (International News Media Association): Global association for news media companies, offering awards and events focused on media industry innovation. Comparable as a peer industry association serving media professionals with awards and conferences.

Regional players

• Kreativt Forum: Norwegian association for the creative communications industry, running its own awards (Kreativt Forums pris) and events. Comparable in mission to Mediaforum but focused on the broader creative/advertising community in Norway.

Direct peers

• ANFO (Annonsørforeningen): The Norwegian Advertiser Association, representing advertisers and running Effie Norway. Highly comparable as a Norwegian industry association running annual awards and events for media and marketing professionals.
• Mediebyråforeningen: The Norwegian Media Agency Association, a direct peer and joint organizer of Mediedagen and Medieprisen with Mediaforum. Both serve the same Norwegian media-agency ecosystem with overlapping awards, events, and advocacy programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mediaforum.no
• LinkedInlinkedin.com/company/mediaforum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaforum