What Nowa Szkoła does

Nowa Szkoła Sp. z o.o. is a privately held Polish manufacturer and supplier of educational equipment, founded in 1992 and headquartered in Łódź. The company designs, produces, and distributes a comprehensive catalog of furniture, teaching aids, toys, sensory-integration and therapeutic equipment, multimedia/IT hardware, playground equipment, and arts/sports supplies, serving Polish nurseries (żłobki), kindergartens (przedszkola), primary and secondary schools, special-needs facilities, and senior care centers under the Program Senior+ initiative. In-house manufacturing is centered at a carpentry (stolarnia) and sewing (szwalnia) facility in Konstantynów Łódzki, with distribution out of a BREEAM-certified Class A+ high-bay warehouse in Łódź.

The product portfolio is organized as a modular platform-plus-categories architecture: more than a dozen furniture collections (OPTIMA, MOBI KLASA, CUBO/Acoustic, FRESH, PRIMA, FANTAZJA, MINTY, PASTEL & TĘCZOWA, KLASYCZNA, EXCLUSIVE, MASTER KITCHEN, LOKOMOTYWA, MEDIA, PARAWANY) addressing different educational levels and aesthetics, combined with specialized categories (sensory integration, Snoezelen therapy, interactive displays, 3D printers, VR, coding/robotics, playground sets, sports/arts equipment, Montessori and Dalton Plan teaching aids). Government-aligned bundled offerings such as Pracownie Kompas Jutra (science/nature laboratories, 2026-2029 program cycle) and Cyfrowy Uczeń (digital student packages) are positioned for EU and central-government-funded procurement.

The business model is B2B-led direct institutional sales supplemented by B2C e-commerce and marketplace presence. Large orders for schools and kindergartens are quote-based, often routed through public procurement (zamówienia publiczne) and EU funding programs (Kompas Jutra, Aktywna Tablica, Laboratoria Przyszłości, Program Senior+). Pricing for individual items ranges from roughly 12.79 PLN to 899 PLN, with most catalog items in the 50-300 PLN band; institutional contracts operate on multi-year cycles. Distribution combines a Polish direct sales force, a 200-partner international distributor network spanning roughly 60 countries, the proprietary nowaszkola.com e-commerce storefront, and an Allegro marketplace listing. The company is ISO 9001:2015, ISO 14001:2015, and PEFC chain-of-custody certified, and serves a stated base of 40,000 Polish customers.

Name

Nowa Szkoła

Legal name

Nowa Szkoła Sp. z o.o.

Website

https://www.nowaszkola.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Nowa Szkoła is a Polish manufacturer and supplier of educational furniture, toys, teaching aids, sensory-integration equipment, and multimedia technology for nurseries, kindergartens, schools, special-needs facilities, and senior care centers across Poland and ~60 export markets.

Ownership category

akta.pro rank

Product category

Educational Equipment and Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Furniture (2510), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

akta.pro secondary industries

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)

Keywords

• Educational furniture
• School equipment
• Kindergarten supplies
• Teaching aids
• Children play equipment

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Educational furniture sales: One-time sales of educational furniture including tables, chairs, desks, storage, classroom furnishings, and themed collections for educational institutions.
2. Educational toys and play equipment: Sales of educational toys, games, building blocks, figures, puzzles, and play equipment for nurseries, kindergartens, and schools.
3. Teaching aids and educational materials: Sales of teaching aids, Montessori materials, sensory integration equipment, sports equipment, art supplies, and educational resources.
4. Multimedia and technology equipment: Sales of interactive displays, projectors, computers, tablets, educational software, VR equipment, and audio-visual solutions for educational facilities.
5. Playground equipment: Sales of certified indoor and outdoor playground equipment including modular sets, slides, carousels, rockers, climbing walls, and integrative play equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nowa Szkoła designs, manufactures, and distributes furniture, teaching aids, toys, and play/sensory equipment for schools, kindergartens, nurseries, and other educational and care facilities. The company produces items in its own manufacturing facility in Konstantynów Łódzki and sells them through direct B2B sales, its own e-commerce site, and the Allegro marketplace, serving both institutional buyers and individual consumers.

Product overview

Nowa Szkoła is a comprehensive educational equipment manufacturer and supplier offering a diverse portfolio of products for nurseries, kindergartens, primary schools, secondary schools, and senior care facilities. The company's offering is organized as a platform-plus-modules architecture, combining core furniture collections with specialized equipment across multiple categories. The furniture portfolio includes modular collections (OPTIMA, MOBI KLASA, CUBO, FRESH, PRIMA, FANTAZJA, MINTY, KLASYCZNA, PASTEL & TĘCZOWA, EXCLUSIVE, MASTER KITCHEN, LOKOMOTYWA, PARAWANY) designed for different educational levels and purposes. Specialized equipment spans multimedia technology (interactive panels, VR, 3D printers, educational robots like Bee-bot), therapeutic sensory integration solutions (Snoezelen therapy rooms), outdoor playgrounds, sports equipment, arts supplies, and motor skills development tools. The company also offers curated educational packages including Pracownie Kompas Jutra (government-funded science labs) and Cyfrowy Uczeń (digital student technology sets). Products are manufactured in Poland at company facilities in Łódź and Konstantynów Łódzki.

Differentiator

Problem solved

Functional benefit

Brands

• Nowa Strefa: Related brand/platform under the Nowa Szkoła umbrella
• Corners For Kids
• Laboratoria Przyszłości
• Multimedia w Edukacji
• Program Senior+
• Strefa Projektu Nowej Szkoły

Products and services

• Educational and school furniture Tables, chairs, desks, shelving, cabinets, and other furniture designed for schools, classrooms, and educational facilities; produced in-house and offered in standard and custom configurations for institutional buyers.
• Kindergarten and nursery equipment Furniture, storage, and dedicated equipment for kindergartens and nurseries, including child-sized tables, chairs, shelving, and room fittings.
• Teaching aids and educational materials Supplementary educational materials, didactic tools, and teaching aids used in schools and at home to support classroom learning.
• Children's toys and play equipment Educational toys and play equipment for children, sold to schools, childcare facilities, and individual consumers through the company's own channels and the Allegro marketplace.
• Sensory and therapeutic equipment Specialized sensory and therapeutic equipment intended for educational integrational classes, therapy rooms, and care facilities serving children with special needs.
• Outdoor play equipment Outdoor play structures, playground sets, and recreational equipment for schoolyards, kindergarten playgrounds, and care-facility outdoor areas, supplied with delivery and on-site installation.
• Virtual reality (VR) educational content and digital learning solutions Virtual reality educational content and digital learning solutions designed to support modern classroom instruction and provide technology-enhanced learning experiences for schools and learners.

Quantifiable outcome

• Serving 40,000 customers in Poland and 200 international distribution partners
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google for EducationcoreTechnology or IntegrationIntegration and distribution of Google for Education solutions and Chromebooks within educational facility equipment projects.
• LEGO EducationcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of LEGO Education products including educational building blocks and robotics kits.
• Meta (Facebook)minorGTM or Marketing PartnerSocial media marketing partner for brand promotion through Facebook platform.
• YouTubeminorGTM or Marketing PartnerVideo content distribution channel for product demonstrations and educational content.
• EU Funding ProgramscoreStrategic or Co-development PartnerActive participation in EU and government funding programs including Laboratoria Przyszłości, Kompas Jutra, Aktywna Tablica, and Program Senior+, helping educational institutions access financing.
• PEFCcoreStrategic or Co-development PartnerChain of custody certification ensuring wood and wood-derived materials come from sustainably managed forests.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VS Möbel (VS Furniture): German manufacturer of educational and office furniture with strong brand in European schools. Directly comparable in institutional furniture design and manufacturing for European schools.
• TTS Group: UK-based supplier of educational resources, furniture, and play equipment to schools. Highly comparable in being a one-stop educational equipment supplier with international distribution and curriculum-aligned offerings.
• Demco: US educational supplies and library furniture distributor serving schools and libraries. Comparable in the library furniture segment and broader educational equipment distribution to institutions.
• Really Good Stuff: US supplier of educational supplies, classroom furniture, and teacher resources. Comparable in the educational supplies and classroom organization segment with direct-to-school go-to-market.
• HAGS: Swedish manufacturer of playground and outdoor educational equipment serving schools and municipalities across Europe. Directly comparable in playground equipment offering and institutional B2B sales model to schools.
• Kompan: Danish playground equipment manufacturer with strong municipal and school channel presence worldwide. Comparable in outdoor play equipment, certification, and institutional procurement focus.
• Sport-Thieme: German supplier of school sports equipment and educational materials to European institutions. Comparable in serving school gym and sport facilities with similar B2B distribution model.
• School Specialty: US-based leading supplier of educational supplies, furniture, and equipment to K-12 schools. Directly comparable in supplying complete educational environments with broad product portfolio.

Emerging players

• Scholar's Choice: Canadian educational supplies retailer focused on teachers and classrooms. Comparable in classroom supplies and educational materials, with partial product overlap in the consumables category.

Others

• LEGO Education: Strategic partner that supplies STEM/robotics kits Nowa Szkoła distributes. Adjacent rather than directly competitive; relevant as a benchmark for educational toy supplier economics and brand power in schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7r47UTwoJAWRLgNQaJuGhw
• Facebookfacebook.com/NowaSzkola1992
• Instagraminstagram.com/nowa_szkola
• Pinterestpinterest.com/nowaszkola

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowa Szkoła