Kugler & Rosenberger Gmbh & Co. Kg

What Kugler & Rosenberger Gmbh & Co. Kg does

Kugler & Rosenberger GmbH & Co. KG is a privately held German business consulting firm founded in 2002 and headquartered in Altdorf bei Nürnberg, Bavaria. The firm specializes in advising farms, retailers, processors, and service providers whose businesses center on ecological food and sustainable products, with documented expansion into broader sustainability and social-impact sectors. Service lines span succession planning, leadership coaching, strategy development, business economics and controlling, organizational development, and sustainable HR management including recruiting and employer branding. The firm operates with eight staff, including co-owners Günter Kugler and Michaela Rosenberger, plus David Kugler as the third owner.

The company generates revenue through three primary streams: hourly or project-based consulting engagements; the KuRo GreenCard subscription membership with publicly listed tiers at EUR 179, 299, and 399 per month (monthly cancellable), which bundles contract templates, job posting credits, free online seminars, partner legal consultations, and access to the KuRo Controlling-Monitor; and a portfolio of seminars including individual online sessions at EUR 59 each, team sessions at EUR 1,199, and recurring in-person leadership seminars at Tagungszentrum Schmerlenbach. Distribution is direct and domestically focused on the German organic and sustainability sector, with demand generated through a free initial consultation, a content blog (KuRo Einblicke), email newsletter, and online seminars delivered via Microsoft Teams.

There is no proprietary technology platform underpinning the business. The firm relies on standard third-party tools, WordPress for the website, Google Analytics, and Microsoft Teams for online seminar delivery, and the in-house KuRo Controlling-Monitor appears to be a lighter-weight financial planning tool rather than a full SaaS platform. The customer base consists of SMB and mid-market German organic-sector businesses, including organic food subscription box services (Ökokisten), farms, processors, and a few larger entities such as BaumInvest AG. Ownership is concentrated among the Kugler and Rosenberger families, with no institutional investors, funding rounds, or M&A activity disclosed.

Name

Kugler & Rosenberger Gmbh & Co. Kg

Legal name

Kugler & Rosenberger GmbH & Co. KG

Website

https://kugler-rosenberger.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Kugler & Rosenberger is a German consulting firm founded in 2002 that advises organic food farms, retailers, processors, and sustainability-sector SMBs on succession, leadership, HR, controlling, and strategy, monetizing through hourly consulting, seminars, and the KuRo GreenCard subscription membership.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)

Keywords

• Organic food consulting
• Succession advisory services
• Leadership development consulting
• Sustainable HR consulting
• Organic business strategy

Headquarters

HQ city

Altdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Core consulting engagements covering succession planning, leadership and coaching, business economics and controlling, HR consulting (recruiting, employer fitness, personnel development), strategy development, and organizational development for organic food and sustainability businesses. Charged by the hour or project.
2. KuRo GreenCard Subscription Membership: Monthly subscription product with three tiers (179 EUR/month, 299 EUR/month, 399 EUR/month) providing access to contract templates, job posting credits, free online seminars, discounted legal consultation, free controlling platform access, and discounted consulting hours. Generates recurring subscription revenue.
3. Seminars and Training Programs: Fee-based in-person seminars (e.g., Führungskräfte seminars) and online seminars on topics such as leadership, succession planning, VUCA management, cost awareness, employee retention, and organic food basics. Individual sessions priced at 59 EUR; team sessions at 1,199 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kugler & Rosenberger GmbH & Co. KG provides management consulting services specifically for the organic food and sustainability sector. Founded in 2002 and based in Altdorf b. Nbg., Germany, the firm advises managing directors and leadership teams on succession planning, leadership development, strategy, business economics, and sustainable HR. It also operates the KuRo GreenCard membership program and runs seminars targeted at organic food entrepreneurs.

Product overview

Kugler & Rosenberger is a business consulting firm specializing in the organic and sustainability sector, offering a portfolio of consulting services, training programs, membership subscriptions, and digital tools. The core offering consists of strategic consulting services (succession planning, leadership development, strategy development, organizational development, business economics, and sustainable HR management). These are supplemented by in-person and online training seminars (leadership programs, organic basics series), the KuRo GreenCard subscription membership providing HR templates, legal advice, and consulting discounts, and digital assessment tools (Employer-Fitness Analysis, Succession Assessment, Controlling-Monitor). The company operates as a consulting firm rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmensberatung (Business Consulting) General business consulting for managing directors of organic food and sustainability companies, covering day-to-day strategic and operational advisory.
• Nachfolgeberatung (Succession Advisory) Succession planning advisory for owner-led organic food SMEs, including a proprietary Nachfolge-Befragung survey instrument to structure the handover process.
• Führung & Leadership (Leadership Development) Leadership development advisory for managing directors and leadership teams of organic food companies, including a proprietary Employer-Fitness Analyse questionnaire.
• Strategieentwicklung (Strategy Development) Strategic development advisory for organic food companies, helping leadership teams define and execute growth strategies.
• Betriebswirtschaft (Business Economics Consulting) Business economics consulting for organic food SMEs, including the proprietary Controlling-Monitor tool used to track key financial and operational metrics.
• Nachhaltige Personalarbeit (Sustainable HR) Sustainable HR advisory for organic food companies, integrating HR practices with sector values and supporting managing directors in people development.
• KuRo GreenCard Membership Subscription membership program for organic food entrepreneurs and managing directors, offering three tiers (L, XL, XXL) with access to consulting time, FAQs, the Controlling-Monitor, and ongoing advisory.
• Praxistage Mitarbeiterführung (Employee Leadership Practice Days) Seminar practice days focused on practical employee leadership skills for managers in organic food businesses.
• Chefsache & Systemische Organisationsaufstellung (Executive Matter & Systemic Organizational Constellation) Executive seminar combining executive-level discussion ("Chefsache") with systemic organizational constellation methods for managing directors of organic food companies.
• Bio-Basiswissen Seminarreihe (Organic Basics Seminar Series) Multi-module seminar series teaching foundational knowledge of the organic food sector to participating teams.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Roland Ripberger (Fachanwalt für Arbeitsrecht)coreImplementation/ SI/ Consulting PartnerPartner lawyer specializing in labor law (Arbeitsrecht) providing rapid legal consultation to GreenCard members. Consultations are included in GreenCard membership or provided at discounted rates for larger cases.
• Dr. Markus Lintner (Fachanwalt für Datenschutz, IT-Recht, Wettbewerbsrecht)coreImplementation/ SI/ Consulting PartnerPartner lawyer specializing in data protection, IT law, and competition law providing rapid consultation to GreenCard members. Also co-delivers IT security seminars with the Kugler & Rosenberger team.
• 27pixel (Webdesign Agentur)minorGTM or Marketing PartnerWeb design agency credited as the designer of the Kugler & Rosenberger website. Listed as a trusted partner with a co-marketing relationship.
• memo AG (Ökologische Betriebsmittel und Büroartikel)minorGTM or Marketing PartnerSustainable office supplies and equipment provider. GreenCard members receive discounts on memo AG products as part of the GreenCard benefits program.
• PETZINGER (Raumkonzepte – Marketingberatung)minorGTM or Marketing PartnerMarketing consulting firm specializing in strategies for owner-operated stores and direct marketers in the organic food sector. Listed as a GreenCard partner offering discounts to members.
• Johanna Billing (Zertifizierte Systemaufstellerin)minorImplementation/ SI/ Consulting PartnerCertified systemic organizational constellation facilitator serving as a co-referent for the Chefsache & Systemische Organisationsaufstellung seminar alongside Günter Kugler and Michaela Rosenberger.
• Kathrin Kleinecke (Rechtsanwältin)minorImplementation/ SI/ Consulting PartnerLawyer who co-delivers online seminars on employment law topics (e.g., employee bonus schemes) with Kugler & Rosenberger advisors.
• Brigitte Szezinski (Bioberaterin)minorImplementation/ SI/ Consulting PartnerOrganic food consultant who delivers the Bio-Basiswissen II seminar series on organic food processing (meat, dairy, bread) alongside Kugler & Rosenberger.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Syspons GmbH: German sustainability and CSR consulting firm advising organizations on sustainability strategy, reporting, and stakeholder engagement. Comparable as a German boutique sustainability consultancy with similar service offerings and customer profile.
• Futurecamp Consulting GmbH: German sustainability consulting firm providing strategy, ESG reporting, and climate advisory to mid-sized and enterprise clients. Directly comparable as a German-speaking sustainability consultancy with similar service scope.
• Öko-Institut e.V. One of Germany's leading independent research and consulting institutes for sustainable development, providing analysis and advisory on environmental and sustainability issues. Comparable in advising organizations on sustainability strategy and regulatory compliance.
• denkstatt GmbH: Austrian sustainability consulting firm advising businesses on ESG strategy, circular economy, climate strategy, and sustainable supply chains. Comparable as a DACH-region boutique sustainability consultancy serving corporate clients on transition strategy.
• ifeu (Institut für Energie- und Umweltforschung Heidelberg): Heidelberg-based environmental and sustainability research institute providing consulting on resource efficiency, circular economy, and environmental impact. Comparable as a German research-backed sustainability consulting organization.
• FiBL (Research Institute of Organic Agriculture): Europe's leading organic agriculture research and advisory organization, providing scientific research, consulting, and training to organic farmers, processors, and retailers. Directly comparable to Kugler & Rosenberger in serving the organic food value chain with specialized expertise.

Broad incumbents

• Deloitte Sustainability Services: Deloitte's sustainability, climate, and ESG advisory practice serving corporate clients globally. Comparable as a broad incumbent offering ESG, sustainability strategy, and reporting advisory that overlaps with Kugler & Rosenberger's proposition.
• Bain & Company: Global management consulting firm with sustainability and consumer products practices, advising major food and retail clients on strategy and operations. Represents the broader incumbent competition for sustainability and food-sector advisory.
• McKinsey & Company: Global management consulting firm with established sustainability, agribusiness, and consumer goods practices. A broad incumbent whose sustainability and food/agriculture work intersects with Kugler & Rosenberger's niche.
• Roland Berger: German-founded global management consulting firm with a sustainability and consumer goods practice. Comparable as a broader management consulting incumbent that competes for sustainability strategy and operational engagement work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kugler & Rosenberger Gmbh & Co. Kg