LOUISIANA NURSERY AND LANDSCAPE ASSOCIATION

What LOUISIANA NURSERY AND LANDSCAPE ASSOCIATION does

The Louisiana Nursery and Landscape Association (LNLA) is a non-profit professional trade association founded in 1954 in Louisiana as the Louisiana Association of Nurserymen and rebranded under its current name in 2000. It serves wholesale growers, brokers, retail nurseries and garden centers, landscape contractors and horticulturists, landscape architects, grounds maintenance contractors, interior-scapers, and allied suppliers operating in the Louisiana horticulture and landscape industry. The association operates from Mandeville, Louisiana with 1-10 employees and is governed by an elected board of directors with Cari Jane Murray serving as Executive Director from 2017 to 2025 and Morgan M. Milling assuming the role in 2025.

LNLA's product portfolio centers on member services rather than technology. Core offerings include the Certified Nursery and Landscape Professional (CNLP) certification program ($45-$200 per training component), the Louisiana Manual for the Environmental Horticulture Industry ($65 per manual), the Gulf States Horticultural Expo (GSHE) co-hosted annually with Mississippi and Alabama in Mobile, the Annual Louisiana Plant Materials Conference, quarterly newsletters (archived since 1978), a searchable member directory, job postings, and scholarships administered through its wholly-owned foundation LNLFSR. The technology stack is limited to a MemberClicks-powered website for membership management, directory search, event registration, and communications; no proprietary technology products, AI capabilities, or APIs are disclosed.

Revenue is diversified across six annual membership tiers (Regular A $250, Regular B $200, plus Associate/Affiliate/Student/Governmental/Retiree), Champion Contributor donations ($1,000-$5,000+), GSHE exhibitor booth fees, CNLP training and exam fees, Manual sales, and newsletter advertising. Membership dues reportedly fund approximately 25% of association operations, with the remainder covered by Champion Contributors, events, and other revenue streams. The association maintains state-level partnerships with the Louisiana Department of Agriculture and Forestry, the Louisiana Horticulture Commission, the LSU AgCenter, and Louisiana Farm Bureau Federation, and regional/national partnerships with AmericanHort, Southern Nursery Association, MNLA, ANLA, and the Horticulture Research Institute.

Name

LOUISIANA NURSERY AND LANDSCAPE ASSOCIATION

Legal name

Louisiana Nursery and Landscape Association

Website

https://lnla.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

The Louisiana Nursery and Landscape Association is a non-profit trade association founded in 1954 serving Louisiana's horticulture and landscape industry — wholesale growers, retailers, landscape contractors, architects, and allied suppliers — through CNLP certification, the Louisiana Manual, the GSHE trade show, and statewide advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from Regular, Associate, Affiliate, Student, Governmental/Educational, and Retiree members. Regular members pay $200 (gross sales $0-$249,999) or $250 (gross sales $250,000+). Membership dues generate approximately 25% of association revenue.
2. Trade Show Revenue: Revenue from Gulf States Horticultural Expo (GSHE) exhibitor booth spaces, with discounted rates for LNLA members. GSHE is a three-state cooperative effort with Mississippi and Alabama.
3. Publication Sales: Sale of the Louisiana Manual for the Environmental Horticulture Industry at $65 per manual (shipping included). Manual is required for CNLP certification and state horticulture licensing exams.
4. Advertising: LNLA Quarterly Newsletter advertising sales with tiered pricing. Members receive discounts on newsletter ads.
5. Champion Contributor Program: Annual pledges above membership dues at levels: Grand Champion ($5000+), Platinum ($2500), Gold ($1500), Silver ($1000). These donations support advocacy, education, and public policy efforts.
6. CNLP Training and Certification: Revenue from Certified Nursery and Landscape Professional training courses: Manual Review and CNLP Full Exam ($200), Manual Review Only ($125), Re-take Sections ($45 each).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LNLA is a non-profit professional trade association providing member services to wholesale growers, brokers, retailers, landscape horticulturists, landscape architects, grounds maintenance contractors, interior-scapers and allied suppliers across Louisiana. Its core offerings revolve around paid membership tiers, the Certified Nursery and Landscape Professional (CNLP) certification program, the Louisiana Manual for the Environmental Horticulture Industry (required study resource for state licensing exams), and major trade shows including the Gulf States Horticultural Expo co-hosted with Mississippi and Alabama.

Product overview

LNLA is a non-profit professional trade association providing member services to wholesale growers, brokers, retailers, landscape horticulturists, landscape architects, grounds maintenance contractors, interior-scapers and allied suppliers. The organization offers a portfolio of products and services including the Certified Nursery & Landscape Professional (CNLP) certification program, the Louisiana Manual for the Environmental Horticulture Industry study manual, the Gulf States Horticultural Expo (GSHE) annual trade show, the Annual Louisiana Plant Materials Conference, LNLFSR scholarship program, quarterly newsletters, an online member directory, and job posting services. The organization also runs a Champion Contributor donation program with tiered recognition levels.

Differentiator

Problem solved

Functional benefit

Products and services

• LNLA Membership Tiered annual membership for wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interior-scapers, allied suppliers, students, and government/educational employees. Includes directory listing, free job postings, member discounts on advertising and events, quarterly newsletters, and eligibility for Champion Contributor recognition.
• Certified Nursery and Landscape Professional (CNLP) Program Professional certification for nursery and landscape professionals comprising a 2-day manual review and a 5-part certification exam. Candidates study the Louisiana Manual for the Environmental Horticulture Industry. Pricing includes Manual Review and Full Exam ($200), Manual Review Only ($125), and Re-take Sections ($45 each).
• Louisiana Manual for the Environmental Horticulture Industry Comprehensive manual priced at $65-$75 including shipping, serving as the primary study resource for CNLP certification and state licensing exams administered by the LDAF Horticulture Commission.
• Gulf States Horticultural Expo (GSHE) Annual winter trade show co-hosted with Mississippi and Alabama nursery and landscape associations in Mobile, AL, featuring education sessions and exhibitor booths available to LNLA members at discounted rates.
• Annual Louisiana Plant Materials Conference Annual educational conference providing continuing education and industry updates for Louisiana's green industry professionals.
• LNLA Quarterly Newsletter Quarterly newsletter publication providing industry news, updates, and member spotlights, with advertising space available at discounted rates for LNLA members.
• LNLA Member Directory Searchable online directory of LNLA members by name and business type, including arborists, landscape architects, growers, retailers, irrigation contractors, and landscape maintenance companies.
• Job Postings and Classifieds Online platform for posting jobs and classifieds; free for LNLA members and $10 per item per month for non-members.

Quantifiable outcome

• 70+ years of industry service since founding in 1954
• +2 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered national, regional and state.

• American Nursery and Landscape AssociationnationalStrategic or Co-development PartnerNational organization partnership for industry representation, research initiatives through ANLA's Horticulture Research Institute (HRI), and national-level policy advocacy.
• Southern Nursery AssociationregionalStrategic or Co-development PartnerRegional partnership for southeastern U.S. nursery industry collaboration, trade show coordination, and educational programming.
• Nursery and Landscape Association Executives of North AmericanationalStrategic or Co-development PartnerIndustry executive network for association management best practices, industry intelligence sharing, and collaborative initiatives.
• Mississippi Nursery and Landscape AssociationregionalStrategic or Co-development PartnerThree-state cooperative partnership for Gulf States Horticultural Expo (GSHE) and regional trade show coordination.
• Alabama Nursery and Landscape AssociationregionalStrategic or Co-development PartnerThree-state cooperative partnership for Gulf States Horticultural Expo (GSHE) hosted in Mobile, Alabama each January/February.
• Texas Nursery and Landscape AssociationregionalStrategic or Co-development PartnerPartnership for annual Nursery/Landscape Expo participation in Texas each August and regional market access.
• Louisiana Urban Forestry CouncilstateStrategic or Co-development PartnerState-level partnership for urban forestry initiatives and tree conservation advocacy.
• Louisiana Turfgrass AssociationstateStrategic or Co-development PartnerCooperative relationship for turfgrass industry representation and educational programming.
• Louisiana Irrigation AssociationstateStrategic or Co-development PartnerPartnership offering the Louisiana Irrigation Association Scholarship through the LNLFSR foundation.
• Louisiana Pest Control AssociationstateStrategic or Co-development PartnerCooperative relationship for pest management issues affecting the green industry.
• LSU AgCenterstateStrategic or Co-development PartnerPrimary educational partnership for research, scholarship programs, and industry education. Dr. Yan Chen serves as University Representative on LNLFSR Board. LSU AgCenter Hammond Research Station recognized for Louisiana Super Plants Program.
• Louisiana Department of Agriculture and Forestry (LDAF)stateStrategic or Co-development PartnerRegular partnership with LDAF on regulatory matters. LDAF Horticulture Commission oversees state licensing exams using the Louisiana Manual for the Environmental Horticulture Industry.
• Louisiana Horticulture CommissionstateStrategic or Co-development PartnerState commission partnership for horticulture licensing and regulatory oversight.
• Louisiana Farm Bureau FederationstateStrategic or Co-development PartnerAgricultural partnership for industry advocacy and cooperative initiatives.
• Seasonal Employment AlliancenationalStrategic or Co-development PartnerPartnership on H2A and H2B guest worker immigration reform at the national level.
• National Association of Landscape ProfessionalsnationalStrategic or Co-development PartnerNational partnership for advocacy on immigration and guest worker reform.
• AmericanHortnationalStrategic or Co-development PartnerNational horticulture organization partnership for advocacy, research, and scholarship programs. ANLA merged with OFA to form AmericanHort.
• Horticulture Research Institute (HRI)nationalStrategic or Co-development PartnerSister organization supporting research and scholarships in horticulture. Annual membership contribution from LNLA. HRI provides additional scholarship opportunities for LNLA-affiliated students.
• Louisiana Nursery & Landscape Foundation for Scholarship & Research (LNLFSR)stateStrategic or Co-development PartnerLNLA is the sole member of the Foundation, which provides scholarships to Louisiana college students enrolled in horticulture or related fields, grants to research organizations, and supports horticultural education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AmericanHort: National trade association formed from the ANLA/OFA merger, providing advocacy, research, and events for the entire U.S. horticulture industry. LNLA is a chapter partner; AmericanHort is the broad incumbent that could potentially disintermediate state-level advocacy on labor and regulatory issues.
• National Association of Landscape Professionals: National trade association serving the broader landscape services industry, providing certifications, education, and advocacy on labor issues (H2B). LNLA partners with NALP on national H2A/H2B advocacy, making NALP a broad incumbent peer.

Direct peers

• Tennessee Nursery and Landscape Association: State-level trade association for the Tennessee green industry, operating a Certified Plant Professional program analogous to LNLA's CNLP. Direct peer in membership model, certification, and education.
• Alabama Nursery and Landscape Association: State-level trade association serving Alabama's green industry, operating a Landscape Design Certification program and hosting CNLA exams. Direct peer in service to Southeastern nursery and landscape professionals and a co-host of GSHE.
• Texas Nursery and Landscape Association: State-level trade association serving Texas's nursery and landscape industry with membership, certification, and the annual Nursery/Landscape Expo that LNLA participates in. Direct peer in scope and partnership model.
• Mississippi Nursery and Landscape Association: State-level trade association serving Mississippi's nursery and landscape industry, and a co-host of the Gulf States Horticultural Expo with LNLA. Direct peer in mission, structure, and product offerings (membership, certification, trade show).
• Florida Nursery, Growers and Landscape Association: State-level trade association for Florida's large nursery and landscape industry, offering certifications, trade shows (TPIE), and advocacy. The largest state-level peer and direct competitor for member mindshare in the Southeast.
• Southern Nursery Association: Regional trade association serving the Southeastern U.S. nursery industry. Direct peer in regional coordination, trade show programming, and educational content for the same green industry member base.

Others

• Louisiana Farm Bureau Federation: State-level agricultural trade association that partners with LNLA on industry advocacy. Comparable as a member-driven state agricultural organization but operating in a broader agricultural umbrella rather than the green industry niche.
• Horticulture Research Institute: National research and scholarship foundation that is the sister organization to ANLA/AmericanHort. LNLA contributes to HRI and hosts HRI-supported scholarships for member-affiliated students, making HRI an adjacent ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LouisianaNurseryAndLandscapeAssociation
• LinkedInlinkedin.com/company/louisiana-nursery-and-landscape-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOUISIANA NURSERY AND LANDSCAPE ASSOCIATION